The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
OMNI AUSTIN DOWNTOWN FRIDAY, MARCH 8 3:30 PM Capital Ballroom Extreme GPS: Limits of Security & Precision GPS has its limits. My students and I at the University of Texas Radionavigation Lab work to find them. We grabbed the world's attention at White Sands in June. Our demo changed the national conversation about integrating civil drones into the national airspace. Surveyors already have hyper-precise GPS; we want to show how this can be commoditized, put in your cell phone, overlaid on the world. Todd Humphreys Solo | Advanced | DIY, Hacker + Maker | #hyperGPS 3:30 PM Longhorn The Economy of the GIF 2012 was the year of the GIF. From being officially named as America���s Word of the Year by Oxford English Dictionary to being used by President Barack Obama's campaign, the GIF has finally hit its stride more than 25 years after it was created by Compuserve. At the forefront of this GIF renaissance are artists who have created animations for brands like American Apparel, MTV, and Vice Magazine. Fernando Alfonso III, Jimmy Repeat, Lindsey Weber, Mark Portillo Panel | Beginner | Art + Inspiration | #GIFecon 5:00 PM Capital Ballroom NASA: Sharing Space Ask the astronauts via a live video downlink directly from the International Space Station about using technology to communicate from space. NASA has embraced the use of social media to reach out, engaging new audiences in new ways. Explore the ways that you can connect with what's going on way up there from all the way down here. John Yembrick, Ron Garan Dual | Beginner | Science + Space Exploration | #askSpace 5:00 PM Longhorn Ninjaneers: Exploring High Art & Fine Tech As an exploration of the intersection of art and technology, the panel will present and discuss several large-scale sculptures that strongly leverage various forms of engineering. Consisting of a mix of artists and engineers, the panel will explore the various technologies involved, how they are interconnected, and provide general commentary on the merging of these disciplines. Heather Shaw, Jen Lewin, John Taylor, Maurice Conti Panel | Intermediate | Art + Inspiration | #ninjaneers SATURDAY, MARCH 9 PROGRAMMING 9:30 AM Longhorn Home Room A new addition to the 2013 lineup, SXSW Home Rooms are where you get the most current information about all the presentations, panels, and networking opportunities for the day ahead. SXSW Home Room also provides a great spot for you to connect, brainstorm and share ideas with other digital creatives attending the event. Meet Up | Beginner | Social + Relationships | #homeroom 11:00 AM Austin Show&Smell 2: Marketing Experiences Beyond Visual Building on last year���s packed Show & Smell showcase combining inspiring emerging technologies and sensory marketing, this hands-on crowd experience continues to define the key factors of how new technologies influence customer engagement. With live demonstrations of technologies bringing together the physical and digital to harness your senses, there will be lots to see, smell, touch, and taste. David Polinchock, Kurt Karlenzig, Warren Kronberger Panel | Intermediate | Art + Inspiration | #ShowSmell2 11:00 AM Capital Ballroom Brand Fans, the New Brand Marketers This panel provides an opportunity to learn how to tap and inspire the ���creative genius��� among your DIY-inclined fans, control the risk of ���letting go��� and take fan engagement to the next level. Attendees also will learn how to effectively fuse traditional and social media platforms to create successful campaigns in today���s new digital age. Sponsored by PepsiCo. Jen Saenz, Kevin Knight, Shiv Singh Panel | Intermediate | DIY, Hacker + Maker | #brandfan 11:00 AM Lone Star Crowd-Sourcing the Space Frontier Space promises enormous opportunities to those who first explore it. With the arrival of the crowd-sourcing and open-source movements, can we all be part of this endeavor? What are the opportunities and challenges in this unexpected new frontier? Why is it happening? Is it here to stay? Will it lead to a collaborative global space industry? Who will emerge as the primary catalysts? Christopher Gerty, Darlene Damm, Tim Pickens Panel | Intermediate | Science + Space Exploration | #diyspace 11:00 AM Longhorn 2012: Year of the GLI.TC/H What happens when accidents become the building blocks of the art-making process? Much like serendipity, exquisite tech-surprises tug at our deeper understandings, and throughout history they form the basis of innovation. Glitches echo and document the technology, politics and humans that co-produce them by corrupting data, hacking signals, manipulating the medium, and challenging the display. Alan Sondheim, Jon Cates, Jon Satrom Panel | Beginner | Art + Inspiration | #glitch 12:30 PM Austin Brainstorming Technology First This talk will show you how to brainstorm new ideas, products, campaigns and services using a technology-first approach. We���ll start with simple building blocks like a tweet or an API call, embrace their constraints, and think divergently around those parameters. You'll see examples of products and services built this way, and you'll learn how to include this process in your creative development. Will Turnage Solo | Beginner | Art + Inspiration | #techfirst 12:30 PM Capital Ballroom Innovation U.��� Getting Great Ideas Out the Door As president of The University of Texas, Bill Powers is a national leader in higher education innovation. In an age when many are questioning the value of a degree, he not only defends but expands the higher education���s value proposition to society while simultaneously challenging universities to reimagine both how they teach and how they transfer what is discovered at universities to society. Bill Powers Solo | Beginner | Science + Space Exploration | #UTPowers 12:30 PM Lone Star Digital Telepathy: When Every Thing Connects What happens when the devices in our lives share technology in unprecedented ways? Every thing connects ��� from our phones to computers, appliances to entertainment systems, our homes and our cars. This is the Internet of Things, where convergence and interconnection rule and several revolutionary technologies impact every detail of our lives. Sponsored by IEEE. Joe Weinman, Oleg Logvinov, Karen Bartleson, Wael Diab Panel | Intermediate | Science + Space Exploration | #DigTel 12:30 PM Longhorn 3D Fashion: Nonstop Innovation in Production & Fit 3D technologies of all forms are evolving at a rapid pace and quickly expanding its uses in the Fashion industry. This panel will show with interactive demos how constant advancements in 3D are revamping the world of Fashion & Retail. It starts with printing: dresses, bikinis, shoes and a variety of accessories. But it also includes the design process and 3D projection tools for perfect fit. Daniel Stillman, Liz Bacelar, Mary Huang Panel | Advanced | DIY, Hacker + Maker | #3DFashion 196 | SXSW 2013 Interactive Festival