The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
RADISSON TOWN LAKE FRIDAY, MARCH 8 3:30 PM Town Lake Ballroom SUNDAY, MARCH 10 9:30 AM Town Lake Ballroom I Know Where You're Going: Location as Biometric Introduction to Adobe Edge Tools & Services The tracking devices we carry around in our pockets (our smart phones) send out location data every time they search for a signal. Jennifer Lynch, a privacy attorney at EFF, and Jeff Jonas, an IBM Fellow and Chief Scientist, will talk about the legal and technical aspects of location information as biometric, what this means for privacy and civil liberties, and what you can do about it. Jeff Jonas, Jennifer Lynch Dual | Advanced | WTF + Beyond | #locationid With Edge Tools and Services, part of the Adobe Creative Cloud, it's never been easier to leverage animation, motion graphics, and sophisticated graphical techniques when building for the modern web. Come see what Adobe is doing to move the web forward in these areas by working on new W3C specifications, tools that help designers create content, and services for testing content across screens. Sponsored by Adobe. Paul Trani Workshops | Beginner | Design + Development | #adobesxsw 5:00 PM 11:00 AM Town Lake Ballroom Town Lake Ballroom The New Nature vs. Nurture: Big Data & Identity Concept to Reality: Creating Adobe Edge Reflow A baby born in the US today will live an algorithmed life. We call this the new nature and the new nurture. In the new nature, we know more about ourselves through data sources that we will have at our disposal. In the new nurture, retailers, corporations and government bodies use data mining to parse, segment, and sell to human beings. This marks a new moment for humanity: the algorithmed life. Jen Lowe, Molly Steenson Dual | Intermediate | WTF + Beyond | #BigData Responsive design is a rapidly evolving concept covering a wide range of design and development techniques. Join us to examine Adobe Edge Reflow, the first comprehensive tool to help designers create responsive comps. Ever wonder how Adobe software is created? Want a fundamental understanding of how Reflow works or an understating of how to dive into the RWD pool? This is your opportunity! Sponsored by Adobe. Alex Morris, Jacob Surber Workshops | Beginner | Design + Development | #adobesxsw SATURDAY, MARCH 9 11:00 AM Town Lake Ballroom The Next Frontier of Interactive: Smart Fashion Google Glasses, Apple iPods, the smartphone ��� wearable technology is everywhere. While intriguing, the experience is still disconnected and clunky. Wearable technology and user experience expert Jennifer Darmour will highlight specific opportunities, emerging trends and business models that will allow wearable technology to become the next area for growth of the technology industry. Jennifer Darmour Solo | Advanced | WTF + Beyond | #wearables 12:30 PM Town Lake Ballroom The Skin as Metaphor: Fashion, Technology & Body Technologies enrich and amplify the cognitive characteristics of our human skin and stimuli of our senses. The skin manages temperature fluctuations, transforms into shapes, interfaces with the environment, changes color, and reacts to pollution. Computational smart textiles as our second skin adopt these functionalities metaphorically to re-create, modify or extend them by using technology. Sabine Seymour Solo | Advanced | WTF + Beyond | #ftbody PROGRAMMING 3:30 PM Town Lake Ballroom Open Source Sex Science & the PSIgasm Project The PSIgasm Project is an open source hardware project creating sophisticated, inexpensive DIY tools to study human sexual response quantitatively. We embed sensors in custom silicone inserts to wirelessly monitor physiological variables in real time. By studying sex outside of academia, we access larger and more varied datasets while reducing dependence on politically motivated funding sources. Maggie Mayhem, Ned Mayhem Dual | Advanced | WTF + Beyond | #XXXcience 5:00 PM Town Lake Ballroom Platforms for Haunting: The Talking Dead The relationship between death and technology is as old as human civilization. Technology now enables us to create spine-chilling experiences; embody the worlds of our ancestors and even plan our own post-mortem haunting. Bringing together experts in human remains, memorialization and new technology this Panel will explore our relationship with death and mortality in a digital age. David Kirk, John Troyer, Lucy Heywood, Tim Cole Panel | Intermediate | WTF + Beyond | #haunting 208 | SXSW 2013 Interactive Festival 12:30 PM Town Lake Ballroom What's New in Adobe Creative Cloud? Adobe Creative Cloud has been an exceptional way to deliver the latest in innovation to members as soon as it's developed, and Adobe hasn't slowed down in delivering this innovation. Join us to see the latest in everything from HTML5 development, digital publishing, mobile content creation, testing and updates to great apps like Photoshop and Illustator. Sponsored by Adobe. Paul Trani Workshops | Beginner | Design + Development | #adobesxsw 3:30 PM Town Lake Ballroom Responsive Design, From Every Angle This panel of designers, consultants and product owners will discuss challenges faced as more projects begin incorporating responsive design. If you plan to deliver a responsive project in the next year, this panel will cover several of the challenges you'll face with ideas based in real world experience. Sponsored by Adobe. Emily Wengert, Jacob Surber, Sophie Shepherd, Trent Walton Workshops | Beginner | Design + Development | #adobesxsw 5:00 PM Town Lake Ballroom The Content Shaped Elephant in the Room Content first is becoming the favored mantra of the web designer, but challenges exist. Adobe addresses the challenges of defining and gathering content so your design better reflect the intent of your product or message. Sponsored by Adobe. Alex Morris Workshops | Beginner | Design + Development | #adobesxsw MONDAY, MARCH 11 9:30 AM Town Lake Ballroom "Marketing is BS" (Part I), Presented by Adobe ���Marketing is BS���. "Social Marketing is Worthless". They���ve been saying it for years. But why? Sure, marketing faces its fair share of skeptics and challenges. But today���s digital and social campaigns are rooted in hard numbers and quantitative insights. Join us for a lively discussion on how innovations in data-driven marketing are helping to debunk today���s most common marketing myths. Sponsored by Adobe. Jeff Feldman Solo | Beginner | Entrepreneurialism + Business | #adobesxsw