The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
RADISSON TOWN LAKE 11:00 AM Town Lake Ballroom "Marketing is BS" (Part II), Presented by Adobe Directly following our panel on ���Marketing is BS���, join us to discuss some of the biggest challenges and myths facing social marketing today. Topics for debate will cover areas such as ���Is social media worthless?���, ���Does paid advertising on Facebook really work?���, ���Are all those ���likes��� really worth anything?���, and more. Round table discussions to be hosted by esteemed panelists and experts. Sponsored by Adobe. Emi Hofmeister Solo | Beginner | Entrepreneurialism + Business | #adobesxsw 3:30 PM Town Lake Ballroom "Marketing is BS" (I and II), Presented by Adobe Today���s digital and social campaigns are rooted in hard numbers and quantitative insights. Join us for a lively discussion on how innovations in data-driven marketing help debunk today���s marketing myths. Then, join in as we debate the biggest challenges and myths facing social marketing today. Topics include: ���Is social media worthless?���, ���Does paid advertising on Facebook really work?��� and more. Sponsored by Adobe. Jeff Feldman Sparks Solo | Beginner | Entrepreneurialism + Business | #adobesxsw 5:00 PM Town Lake Ballroom "Marketing is BS" (Mixer), Presented by Adobe Join Adobe and a special guest for a live performance that uniquely re-caps the days discussions on the themes of "Marketing is BS" and "Social Media is Worthless". Then join us for a round of cocktails (or two), and network with friends and colleagues. Sponsored by Adobe. Matt Rozen Solo | Beginner | Entrepreneurialism + Business | #adobesxsw TUESDAY, MARCH 12 9:30 AM Town Lake Ballroom Privacy in the Age of Augmented Reality What will privacy mean in the coming age of augmented reality ��� a future where online and offline data seamlessly blend? I will present the results of a series of experiments combining publicly available data and face recognition for the purpose of automated, large-scale individual re-identification ��� including predicting people���s Social Security numbers from their faces. Alessandro Acquisti Solo | Intermediate | WTF + Beyond | #ssnstudy 11:00 AM Town Lake Ballroom Enchanted Objects PROGRAMMING Good ideas are the limiting factor for tomorrow's digital devices, since designers now have an abundance of low-cost components. So then how do you design great products for people in the age when anything is possible? Vitality CEO David Rose and Sifteo President Dave Merrill discuss the story and future of enchanted objects designed around stuff we know and love. Dave Merrill, David Rose Dual | Beginner | WTF + Beyond | #enchantobj 12:30 PM Town Lake Ballroom Parsing Reality: Shaping Play with Connected Stuff As Will Wright says, "we are at a turning point for mobile gaming, a shift for games from being about simulating reality to being about parsing reality." Sensors everywhere are turning everyday objects into an opportunity for play. This panel will explore how games, robots, and playful experiences are the key to making our new habitat of digital/physical complexity more accessible and fun. Adam Wilson, Dave Bisceglia, Phu Nguyen, Tish Shute Panel | Advanced | WTF + Beyond | #robogames 3:30 PM Town Lake Ballroom Omnipresent: When Virtual Meets Reality Explore the advancements moving Augmented Reality beyond the virtual dimension into every-day life. Learn how the ���virtual overlay��� tangibly enhances our understanding of the world around us and revolutionizes training, simulation, design, architecture, medicine, manufacturing and more. We���ll offer an eye-opening view of the present and future of AR. Sponsored by IEEE. BC Biermann, Blair MacIntyre, Christine Perey, Jay Iorio Panel | Intermediate | WTF + Beyond | #Omnipr SXSW 2013 Interactive Festival | 209