SXSW Interactive

2013 Program Guide

The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!

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FESTIVAL OVERVIEW WELCOME TO SXSW INTERACTIVE Welcome to the 2013 SXSW Interactive Festival, where creativity, innovation and inspiration are the most important currencies of conversation. We are thrilled about all of the amazing panel content, networking events and social activities that will take place over the next few days. We are even more excited about all of the meaningful connections that will occur in Austin now through Tuesday. As always, we encourage you to put down your laptop or smart phone ��� and interact face-toface with your neighbor! Got a new idea for the 2014 event? Your feedback is an extremely valuable part of the ongoing SXSW organizational process. Please help us continue to improve by sending us your innovative proposals for new activities (as well as your comments on what you liked and what you didn���t like about this year���s event). We read all of your email and your input plays a large role in shaping the next edition (scheduled for March 7���11, 2014). SXSW Interactive is a community event and the more we understand about our community, the more relevant this event becomes. Please reach us at inter@sxsw.com. Also, if you like the SXSW Interactive Festival, consider attending the all-new SXSW V2V event (August 11���14 in Las Vegas). Find more information about this exciting addition to the SXSW Family at sxswv 2 v.com ��� Hugh Forrest, Festival Director JW WALTHALL How to Use This Book As the SXSW Interactive Festival evolves and grows, we are constantly challenged to reinvent our approach and build the best attendee experience possible. For 2013, we���ve made a number of improvements to our materials that will allow you to create your best SXSW yet. This Book���s Schedule is Divided by Venue MERRICK ALES With multiple venues organized around particular themes, SXSW Interactive is many events in one. In order to help you more easily navigate the event and discover new ideas, we have divided the daytime programming in this book by venue. This allows you to better explore the Panels, Core Conversations, Meet Ups and Workshops around a general topic of your choosing. Want to challenge yourself, get outside your comfort zone and learn about another side of the industry? Attend sessions at an adjacent venue and maximize those serendipitous moments that happen only at SXSW. Mobile Resources The Everything-in-Your-Pocket Guide Want to take a look at all the sessions and parties in one abbreviated, chronological list? Then take a look at the portable Interactive Pocket Guide for the complete lineup of events by day. JW WALTHALL Online Schedule and Mobile App Searching for that one inspirational speaker? Want to filter the schedule according to your specific needs, tastes and desires? Then click to schedule.sxsw.com or download our SXSW GO mobile app to get info on the run. Your Feedback Shapes the Future DAVID TURNBULL SXSW Headquarters P Box 685289, .O. Austin TX 78768 (512) 467-7979, SXSW@SXSW.com Community input on specific sessions is integral to improving SXSW from year-to-year, and now rating sessions is easier than ever. We���ve added a survey screen at the end of each presentation for you to quickly give your feedback for the session you are currently attending. Share your input by scanning the unique QR code or type the short URL into your browser. As always, speaker and session surveys can also be accessed in the SXSW GO mobile app. Quickly submit your thoughts through the ���Rate��� section located within each session description or under the speaker���s name. Assign stars to give us your overall impression and add your comment. For more info see page 41 or visit sxsw.com/rate. SXSW 2013 Interactive Festival | 3

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