The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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AUSTIN CONVENTION CENTER: LEVEL 1 12:30 PM Exhibit Hall 5 The Big Power Shift in Media We're in the midst of the big shift from portals, to search, to social. Facebook, Twitter and the social web are mature and content spreads faster and further than ever before. Jonah Peretti, BuzzFeed CEO and Founder will share how ideas spread and how businesses can adapt. Social is the biggest growth engine and Facebook and Twitter are the new starting point for news, entertainment and culture. Jonah Peretti Featured Session | Advanced | Content + Distribution | #PowerShift 2:00 PM Exhibit Hall 5 Matthew Inman Keynote Keynote | Beginner | Art + Inspiration | #BearsWin 3:30 PM Ballroom A Breaking the Mold with Meaningful Design When it comes down to building a successful product, it���s about so much more than just looks. Hosain Rahman from Jawbone and Tony Fadell from Nest will discuss how good design is both beautiful and meaningful, and best practices including the importance of combining hardware with software; the role of simplicity in design; and how to ���break the mold��� by challenging the traditional rules of design. Hosain Rahman, Tony Fadell, Scott Dadich Panel | Intermediate | Design + Development | #designtech 3:30 PM Ballroom BC Customer Support Gets Augmented Augmentation. It���s not just for plastic surgery anymore. Today, companies are exploring the world of mobile augmented reality (MAR) to provide customer tech support and repairs. HP is the first computing vendor to deploy MAR to help customers solve their tech troubles. This panel explores using MAR in the support realm and how it positively improves the customer experience.Sponsored by Hewlett Packard. Ben Johnson, Fulvio Marfoni, Wendy Farrell Panel | Advanced | Design + Development | #HPAugReal 3:30 PM Exhibit Hall 5 Peter Thiel: You Are Not a Lottery Ticket Discourse and action in our society is dominated by the idea that the world can not be known ��� that the only secret truths left are too difficult to uncover or too trivial. Starting up a successful company is not merely a matter of luck. In the spirit of this, a secret truth: secret truths exist. In 45 minutes we'll cover what they look like, where to find them, and what to do when you have. Peter Thiel Featured Session | Advanced | Entrepreneurialism + Business | #aparadigm PROGRAMMING 5:00 PM Exhibit Hall 5 Bruce Sterling Closing Remarks Don't miss the 2013 version of Bruce Sterling's state-of-the-industry, state-of-theworld rant at SXSW Interactive. Bruce's closing talk is always a highlight of the annual event. Bruce Sterling Featured Session | Intermediate | WTF + Beyond | #Sterling13 120 | SXSW 2013 Interactive Festival