The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
AUSTIN CONVENTION CENTER: LEVEL 4 FRIDAY, MARCH 8 3:30 PM Ballroom D Toward the Unification of Physics CERN lab in Geneva has revealed the existence of a heavy unstable particle predicted by the theory that unifies two forces of nature. This is the last missing piece of our current theory of known elementary particles, the Standard Model. But there is much left to be done before we have a thoroughly unified theory of all matter and force, and some of this will involve observations from space. Steve Weinberg Solo | Advanced | Science + Space Exploration | #UnifyPhy 3:30 PM Ballroom EF Connected for Reconstruction Using an open source project management system, the Architecture for Humanity was able to help rebuild resilient structures for the lives of tens of thousands. CoFounder and TED prize winner Cameron Sinclair takes you on a journey of how to set up, manage and coordinate a reconstruction effort powered by innovation and creativity and implemented by long term commitment to affected communities. Cameron Sinclair Featured Session | Intermediate | Design + Development | #C4Reconst 3:30 PM Room 12ab Localore Plays Austin: Speaker<>Street<>Screen KUT-FM���s Austin Music Map (AMM) blends on-air, online and street media to explore the city���s hidden music spaces. One of 10 public media innovation projects in AIR���s Localore initiative, AMM reveals new possibilities for interactive documentary. Join producer Delaney Hall and collaborators from AIR and Zeega to experience the map and share production strategies. Plus: a post-panel bike tour! Delaney Hall, Jessica Clark, Kara Oehler Panel | Beginner | Content + Distribution | #localore 3:30 PM Room 18abcd #catvidfest: Is This the End of Art? Using the phenomena of the first Internet Cat Video Festival at the Walker Art Center (#catvidfest) as a case study, we will question what it means for a museum to reflect contemporary culture and engage audiences in the era of YouTube and share what we learned from transforming a solitary online viewing experience into a real world social event. This session will include cat videos. Katie Hill, Scott Stulen Dual | Intermediate | Content + Distribution | #catvidfest 4:00 PM Ballroom G PROGRAMMING Business Models for the Social Mobile Cloud Business Models for the Social Mobile Cloud reveals a compelling view from PwC of how the social mobile cloud and a combination of new technology changes are key players in a digital transformation that is moving more quickly and cutting more deeply than any technology transformation ever seen. Ted Shelton Book Reading | Advanced | Entrepreneurialism + Business | #socialmob 4:30 PM Ballroom G 5:00 PM Ballroom EF Spreadable Media: Value, Meaning & Network Culture The collective decisions people make about whether to pass along content are profoundly reshaping the media landscape. In this session, the authors of the new book Spreadable Media discuss core concepts from their work, focusing on the social logics and cultural practices that have enabled and popularized these new platforms, explaining why (not just how) sharing has become common practice. Henry Jenkins, Joshua Green, Sam Ford Featured Session | Advanced | Content + Distribution | #spreadable 5:00 PM Ballroom G How to Be Interesting How To Be Interesting is an inspiring guide that shows you how to lead a richer life. Jessica Hagy will talk about the kinds of people who she finds to be most interesting, and types of behaviors and traits that make them so���and present slides with cartoons featured in and inspired by the book. Q&A to follow, Reddit AMA style. Jessica Hagy Book Reading | Beginning | Art + Inspiration | #Hagylife 5:00 PM Room 12ab Lean Forward & Back: Social Video Can Have It All Can great technology and elegant UX fully engage audiences with online video while still providing a ���lean back��� viewing experience? Or are these two modes of experiencing media forever incompatible? Come find out as we look at the case study of OVEE, the Online Video Engagement Experience, a one-of-its-kind social screening platform created by the Independent Television Service and Carbon Five. Christian Nelson, Dennis Palmieri Dual | Intermediate | Content + Distribution | #OVEE 5:00 PM Room 18abcd How to Rank Better in Google & Bing Building a website doesn't guarantee that it will automatically be loved by search engines. In this session, representatives from Google and Bing will cover things you can do within your own site as well as "off the page" activities and "signals" that have an impact on rankings, such as social media sharing. Bring your top questions and learn how these major search engines rank your pages. Danny Sullivan, Duane Forrester, Matt Cutts Panel | Intermediate | Content + Distribution | #bingle 5:30 PM Ballroom G A Smarter Startup Why do so many startups fail and what can you do to improve your odds of success? The book, ���A Smarter Startup,��� was developed by compiling lessons learned from a decade of startup experience, analysis of industry best-practices, and established academic models. The result is a strategic guide that exposes the many pitfalls of online entrepreneurship, and provides advice for how to avoid them. Neal Cabage Book Reading | Intermediate | Entrepreneurialism + Business | #smarters SATURDAY, MARCH 9 The End of Your Life Book Club 9:30 AM This is a new paradigm based on forming two-person book clubs as a way to help you become happier and more successful. This kind of club can also help you figure out what you need to do in your life and in the world. Will Schwalbe Book Reading | Beginner | Social + Relationships | #EndofLife Yes to the Mess: Leadership Lessons from Jazz 5:00 PM Ballroom D The Consumerization of Revolutions The casual desires of today���s consumer are forcing change in some of the oldest industries (education, energy, payment processing) by demanding businesses to meet new needs. In this session, LevelUp Chief Ninja Seth Priebatsch presents how consumers power major shifts in the way things work. Seth Priebatsch Featured Session | Beginner | Entrepreneurialism + Business | #betheshift 132 | SXSW 2013 Interactive Festival Ballroom G Frank J. Barrett, jazz pianist and management scholar, will perform, and read, from his latest book Yes To The Mess: Surprising Leadership Lessons from Jazz, and examine the principles of jazz thinking and performance that can help anyone develop the competencies required in organizations today. Frank Barrett Book Reading | Intermediate | Entrepreneurialism + Business | #yesjazz