The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
AT&T CONFERENCE CENTER FRIDAY, MARCH 8 9:30 AM ��� 6:30 PM Classroom 104 Hackathon for Social Good Join web and mobile experts in an all day Hackathon for Social Good, an awesome opportunity for programmers, UX practitioners and designers to work collaboratively to build programs and applications. Brad Smith, Jennifer Jones, Maria Aloy Ciller, Susan Prior Hackathon | Intermediate | Community + Activism | #hack4good 9:30 AM ��� 10:30 AM Salon C Is Mobile Really a Branding Vehicle? Tim Reis We love our families and friends, the ones we use our phones most to contact. Do we really ���love��� brands as much as they think we do? And enough to have them on our phones? Is the mobile phone destined to be a bottom-of-the-funnel tool for selling cool games and app and pushing coupons. Or can brands really leverage these devices to tell their ���stories��� and create meaningful connections with their customers? Is there really an app for that? Solo | Intermediate | Entrepreneurialism + Business | #mobibrand 11:00 AM ��� 12:00 PM Salon C The Next Big Thing IS Not a Gadget Consumers have been ahead of marketers and media at every stage of the mobile revolution. So we press three of the mobile industry���s top thinkers to talk behavioral trends, not gadgets. How will consumers be using these platforms in 2014 we don���t expect? David Gill, Mike Proulx, Rob Griffin Panel | Intermediate | Entrepreneurialism + Business | #notgadget 12:30 PM ��� 1:30 PM Salon C What Marketers Should Ask Themselves About Social An interview with a top marketer, where they will share their successes and failures in social - and questions every brand should consider when being social. Jeffrey Dachis Solo | Intermediate | Entrepreneurialism + Business | #SocialMark 3:30 PM ��� 4:30 PM Salon C 9:30 AM ��� 1:30 PM Classroom 102 Tweak Your SXSW Talk Getting accepted to present at SXSW means nothing if you do a crap job once you get here. Cranky Talk Workshops are dedicated to eradicating mediocre talks. We deliver a unique blend of love, abuse and peer counseling. So if you want to test drive your SXSW panel or solo prez in front of a critical, but highly supportive workshop audience, participate in this intense event. Adam Polansky, Dan Willis, David Panarelli, Laura Creekmore Workshops | Intermediate | Work + Career | #tweaktalk 9:30 AM ��� 1:30 PM Classroom 105 Front End Legos: Reusable HTML & CSS HTML and CSS are the backbone to every website, and are equally as important as any design or development. In this workshop you will learn how to write modular HTML and CSS, and how reuse code to build maintainable websites. The workshop is geared towards novice front end developers, with a love of legos, looking grow their skill set. A laptop and good attitude are preferred. Darby Frey, Shay Howe Workshops | Intermediate | Design + Development | #csslegos 9:30 AM ��� 6:30 PM Classroom 106 Saving the Couch Potatoes: The Cloud-y Future of TV Over half of TV consumers today use their mobile devices while watching TV. New ways to keep TV viewers engaged are necessary. In our workshop, you will learn to build mobile and TV presence for a fictitious content network from the ground up in one day. By the end of the day, you���ll feel like the media mogul you deserve to be. Horia Ciurdar, Jarek Wilkiewicz, Les Vogel, Ossama Alami Workshops | Intermediate | Design + Development | #YouTubeDev 9:30 AM ��� 1:30 PM Salon AB Yes, and . . . A Design Thinking Bootcamp We teach design thinking at the Hasso Plattner Institute of Design at Stanford, aka ���the d.school.��� Our process is user-centered and prototype-driven. We create immersive, fast-paced experiences, to prepare a generation of innovators to lead through constant change. You will be part of a small multidisciplinary team and work through a hands-on creative challenge from start to finish. Aaron Huey, Justin Ferrell, Sarah Stein Greenberg Workshops | Intermediate | Entrepreneurialism + Business | #yesand PROGRAMMING Marketing Implications of Facebook���s Graph Search 9:30 AM ��� 1:30 PM One of the latest innovations coming out of Facebook is its search graph, letting users to overlay their Facebook friends with other data, such as their interests. What is its potential for marketers? Will it enhance targeting, increase ROI or lead to richer consumer insights, or simply be another tool in the marketer���s Facebook toolbox? This session will put Facebook Graph Search in perspective. Mark Pavia, Max Kalehoff, Peter Fasano Panel | Intermediate | Entrepreneurialism + Business | #FaceGraph Prototype or Die 5:00 PM ��� 6:00 PM Salon C Classroom 203 In this workshop, you'll create prototypes and learn how to incorporate them into your product development cycle. Also: types of projects that benefit from prototyping; choosing the right fidelity (paper, interactive, functional); mobile prototyping; fringe benefits of prototyping; when not to prototype; how designers, prototypers, and researchers can work together effectively. Hendrik Mueller, Ian Gunn, Jonathan Yu, Vance Vagell Workshops | Intermediate | Design + Development | #protodie Appy Awards Cocktail Party 11:00 AM ��� 1:30 PM The Appys honor extraordinary Applications on all platforms: mobile, social and web-based. The Appy Awards are unbiased to App���s format, platform or device; instead we focus on the best apps in a diverse range of categories, from Games and News, to Health and Fitness, Social Networking, Photography and many others. Panel | Beginning | Design + Development | #AppyAwds Raising Startup Capital SATURDAY, MARCH 9 9:30 AM ��� 1:30 PM Classroom 101 How to Handle Suicidal Users Without Freaking Out Host user-generated content or social media? You've likely heard from people in crisis, which raises legal issues and can create a PR nightmare. We���ll outline best practices used by Google, Facebook and others and share case studies of plans for smaller companies. You'll leave with a customized crisis plan, an understanding of your legal obligations and contacts for when you need to take action. Ashley Womble, Christopher Gandin Le Workshops | Intermediate | Entrepreneurialism + Business | #crisisplan 144 | SXSW 2013 Interactive Festival Classroom 204 In this workshop we'll learn about fundraising, term sheets and considerations for efficiently deploying new capital once its secured. Arie Abecassis Workshops | Beginner | Entrepreneurialism + Business | #newcapital 3:30 PM ��� 6:00 PM Classroom 101 How to Build a Financial Model In this class, we'll build a basic model. Along the way, we���ll talk about when a model may be helpful, the first steps in building a model, how to define the purpose/use of the model, and how to determine what business questions you���re trying to solve. Michael Robson Workshops | Beginner | Entrepreneurialism + Business | #GAworkshop