The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
HYATT REGENCY AUSTIN SATURDAY, MARCH 9 9:30 AM Texas Ballroom 5-7 Home Room A new addition to the 2013 lineup, SXSW Home Rooms are where you get the most current information about all the presentations, panels, and networking opportunities for the day ahead. SXSW Home Room also provides a great spot for you to connect, brainstorm and share ideas with other digital creatives attending the event. Meet Up | Beginner | Social + Relationships | #homeroom 11:00 AM Big Bend Grabbing a Bottle Rocket-Making Techquisition Work Tech companies spent more than $100 billion on acquisitions in 2010, often to create a bottle-rocket effect of fast growth, yet industry leaders estimate 70-90 percent of tech acquisitions fail. Two Austin companies who have made numerous acquisitions ��� HomeAway and WhaleShark Media ��� will give insider advice on how to keep control of a potential bottle rocket. Carl Shepherd, Cotter Cunningham Core Conversation | Advanced | Culture + Entertainment | #techgrowth 11:00 AM Hill Country ABCD Time Shifting: Is Sports the Last One Standing? As digital devices and streaming make appointment viewing less important, live sports is one of the last categories that can draw massive viewership numbers. How are media companies and rights holders maximizing the value of these events and serving fans��� interests on multiple platforms? John Ourand of the SportsBusiness Journal discusses the topic with Jason Kint of CBSSports.com. Jason Kint, John Ourand Core Conversation | Intermediate | Culture + Entertainment | #SportsBiz 11:00 AM Texas Ballroom 1-4 The Grocery Store: Going ���Tech��� Fresh to Survive With high quality internet access, smartphones/tablets, and heightened multitasking, grocery shopping is not what it used to be. Once near the forefront of retail innovation, grocery stores are seeking to stay relevant with shoppers through dynamic signage and displays, ���smart��� carts, near field communication purchases and more. Learn what���s new and next to make the grocery store exciting again. Kent Novak, Marshall Capps, Paul Salvini, William Hurley Panel | Intermediate | Culture + Entertainment | #TechFresh 11:00 AM Texas Ballroom 5-7 Frenemies: Fanning the Flames of Fandom PROGRAMMING Storytellers! Underestimate the power of fandom at your peril. If a storyteller has done his or her job right, they have created a rich story world complete with cannons, tropes and multiple layers of mythology- a world that is ripe for hijacking and take over by the fans, and can best be described as one of ���frenemies���- ���friend + enemy���. We���ll venture deep into the fan underworld. Andrew Slack, Brian Seth HURST, Michael Monello, Sabrina Caluori Panel | Intermediate | Culture + Entertainment | #FRENEMY 12:30 PM Big Bend Declaring War on IT Turnover Company ���lifers��� that maintain a career and knowledge in just one job for most of their working lives are essentially extinct. As a work culture, how do we prevent job-hopping and the loss of both valuable employees and intellectual property? Discover the cultural and work benefits of building tribal knowledge in this session. Craig Malloy Core Conversation | Intermediate | Culture + Entertainment | #ITtrnover 12:30 PM Hill Country ABCD Taboo Travel From the Vatican Secret Archives and Nevada���s Area 51 to the Google server warehouse and the giant floating plastic garbage island in the middle of the ocean and a myriad of former insane asylums, hidden metro stations and towns evacuated by industrial disaster ��� digital and social media have dramatically unearthed places that you���re not supposed to know about and how to get there. Allison Busacca Core Conversation | Intermediate | Culture + Entertainment | #TabooTrav 184 | SXSW 2013 Interactive Festival 12:30 PM Texas Ballroom 1-4 Deadliest Catch's Twitter for Tough Guys Social media is a pervasive part of our lives ��� from how we connect with our family & friends to how we consume media. This panel, featuring captains from the popular Discovery Channel series ���Deadliest Catch,��� will look at the role of social media in the success and sustainability of the show. Johnathan Hillstrand, Josh Weinberg, Keith Colburn, Sig Hansen Panel | Intermediate | Culture + Entertainment | #CatchSXSW 12:30 PM Texas Ballroom 5-7 A Home on the Web: The State of Blogging in 2013 When Matt Mullenweg started blogging 10 years ago, he was looking for a permanent home on the Web. His passion for blogging led him to develop WordPress, the most popular publishing platform on the Web, and then found Automattic, the company behind WordPress.com. In this session Matt will sit down with Kara Swisher of AllThingsD to discuss the future of blogging in a social media-crazed world. Kara Swisher, Matt Mullenweg Dual | Intermediate | Culture + Entertainment | #sxswwp 3:30 PM Big Bend LGBTech: Equality in Tech & Where We're Going Our goal with this core conversation is to discuss where we've been as a LGBTQ (and allied) community so far, where we currently are and where we're moving in the future to continue to keep equality on the forefront of innovation. We hope to expose just how large the LGBT population is in the tech world and how its being reflected from a business and coding perspective. Andrew Watterson, Keith Kurson Core Conversation | Beginner | Culture + Entertainment | #LGBTech 3:30 PM Hill Country ABCD The Twenty-Something Time Machine Millenials consume media an average of 26 hours per day. They are on track to spend more than $200 billion/year by 2017, so how they form opinions about entertainment, culture and business matters. The question isn���t how fast the creative industry will adapt to millenials, it is how quickly the rest of the population will begin to demand 26 hours in their day. Lisa Pearson Core Conversation | Advanced | Culture + Entertainment | #timemachin 3:30 PM Texas Ballroom 1-4 Democracy Games: Civics for the Digital Age? Peter Sagal of NPR���s "Wait Wait... Don���t Tell Me!" and host of new PBS series, Constitution USA, leads a ���Wait Wait��� style conversation on reinvigorating dreaded civics lessons through gaming. More Americans can name the Three Stooges than three branches of government. Clearly, there���s a gap in civics education. But how to breathe life into a subject that most of the digital generation find dry? Dan Norton, Gene Koo, Peter Sagal Panel | Intermediate | Gaming + Game Development | #CivicPBS 3:30 PM Texas Ballroom 5-7 Revealing Basketball's 10 Hidden Positions For as long as basketball has been played, it���s been played with five positions. But through topological data visualization, Muthu Alagappan discovered the 10 positions hidden among them, with the power to help even the Charlotte Bobcats improve their lineup and win more games. Jeff Beckham, Muthu Alagappan Dual | Intermediate | Culture + Entertainment | #hidden10 5:00 PM Big Bend Food Fight: Web Tech as Battleground for the Local What tools and tactics are local farmers and food producers using to spread their messages into an already-saturated marketplace dominated by an agriculture reliant on big-budget corporate communications campaigns? We will showcase national and local-level examples of sustainable farmers and food-makers competing and winning business by emphasizing traceability and using an authentic voice. Susan Leibrock, Tom Philpott Core Conversation | Intermediate | Culture + Entertainment | #weblocal