The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
HYATT REGENCY AUSTIN 11:00 AM Hill Country ABCD 12:30 PM Texas Ballroom 5-7 Blog to Brick: How We Turned Our Blog into a Bar Bing Gordon: Gaming and the Future of TV The blog was the beginning, and the bricks are the evolution. Our session will share the who, what, where and, most importantly, the WHY of Unicorn Booty's blog-tobrick progression. We believe blog-to-brick is one very real future for online media, and want to share our knowledge with online content creators so they can capitalize on their own online audiences in unconventional offline settings. Kevin Farrell, Nick Vivion Core Conversation | Advanced | Culture + Entertainment | #blogbrick General partner at KPCB and former COO of EA Bing Gordon will discuss the evolution of entertainment, the future of TV and lessons learned from the gaming industry. Bing will discuss the development of community, downloadable content, content cadence, social marketing and the role that the Tablet, Twitter and YouTube will play in creating a TV experience that more closely mirrors the Internet. Bing Gordon, Julia Boorstin Dual | Intermediate | Gaming + Game Development | #etitle 11:00 AM Texas Ballroom 1-4 3:30 PM Integrating Digital into the Live Game Experience Deploying Disruptive Technology for Fun & Profit With all of the recent digital advances, from social to mobile to location-based technologies, how can we reinvent the live sports experience? Michael Cole Panel | Intermediate | Culture + Entertainment | #livegame We thrive on disruption. This is a group discussion for entrepreneurs who have built small-yet-profitable companies around deploying disruptive technology. Join us! Participate in open discussion. We will talk about the joys and pitfalls of building companies around radical ideas, bold visions of the world, and the philosophies that drive us. Brad Carleton, Nathan Toups Core Conversation | Advanced | Culture + Entertainment | #ddtfp 11:00 AM Texas Ballroom 5-7 Developing for the New Mobile Gamer Jack Buser, Senior Director, PlayStation Digital Platforms, and Chris Harvey of Drinkbox Studios, will discuss the strategies developers should consider for the mobile gaming market to ensure quality distribution of their IP. They will also talk about the new PS Mobile platform, share experiences developing PS Vita, and explain why choosing the right platform can help reach the largest audience. Chris Harvey, Jack Buser Dual | Advanced | Gaming + Game Development | #playmobile 12:30 PM Big Bend Building Headquarter Gaming Companies in Austin Austin is a recognized hub of talent in the games industry. Many top companies have had big studio operations here, and many more local indy studios have created hit games. But so many projects have also been cancelled, studios shuttered, and the talented teams cast into the wind. How do we break this slave studio cycle to create healthy headquarter companies here? Fred Schmidt Core Conversation | Advanced | Gaming + Game Development | #atxgamehq 12:30 PM Hill Country ABCD Who Got Game? Brits vs. Yanks Football Showdown PROGRAMMING As football has spread globally, there are 2 distinct sports being played on opposite sides of the pond. Which side is winning in engaging its fans in social? In the ultimate showdown, we���ll answer that question in a match to crown the ���real��� champion. Mark Ward, Head of Social Media for UK soccer club, Tottenham Hotspur, & Chris Heydt of Social@Ogilvy will debate which sport is really winning. Chris Heydt, Mark Ward Core Conversation | Intermediate | Culture + Entertainment | #football 12:30 PM Texas Ballroom 1-4 Disrupting Dinner: Food Trucks, Top Chefs & Yo Mama Now that mobile and tablet adoption have passed the tipping point, the table is set to dramatically change how/where/what we eat. Devices impact the taste buds and waistlines of our country, and our appetite for fresh, local foods. Disrupting Dinner goes in-depth to examine how we cook, shop, and dine out according to what our phones tell us. Chris Ying, Eddie Song, Todd Dipaola Panel | Intermediate | Culture + Entertainment | #foodtech 188 | SXSW 2013 Interactive Festival 3:30 PM Big Bend Hill Country ABCD High School Athletics & Exploitation of Athletes With more games televised on sports cable networks and analysis from Internet recruiting services, high school athletes have never been more visible. With this exposure, the amateur side of high school athletics seems to be fading into the background as media companies capitalize on the public���s interest. Andy Beal of MaxPreps.com discusses the current state and future of high school sports. Andy Beal Core Conversation | Intermediate | Culture + Entertainment | #HSSports 3:30 PM Texas Ballroom 1-4 Startup DNA: Hacking the Code No amount of process can fix culture. Decisions core to a startup affects how it executes moving forward: Principles, Team, Culture, Strategy, Customer, Product, Pricing, Funding, Process, Tactics, Marketing. Learn from the experiences of 3 serial game entrepreneurs as they discuss what worked, what didn't, and why the principles around which a startup is formed can be so critical to its success. Dustin Clingman, Margaret Wallace, Michael Agustin Panel | Intermediate | Gaming + Game Development | #gamestart3 3:30 PM Texas Ballroom 5-7 How Women Are Driving the Gaming Industry Forward An all-star panel of women executives and game developers from top game companies will share their experiences as females working in the game industry, what they���ve learned from making games designed for both men and women and offer tips for landing your dream gaming job. AJ Glasser, Allison Rynak, Cara Ely, Rachel Bernstein Panel | Beginner | Gaming + Game Development | #womendevs

