Visit Savannah and Visit Tybee Island

2024 Brand Standards Manual

• Cover
• Brand Architecture
• Introduction
• Mission, Vision & Value Proposition
• Our Brand Story
• Tone & Personality
• Brand Style Guide
• Visit Savannah Logos
• The Anatomy of the Logo
• Logo Variations
• Logo Clear Space & Sizing
• Improper Logo Use
• Brand Color Conversion
• Brand Typography
• A Note About SAV
• Leisure Campaign Style Guide
• Leisure Print Ad Anatomy
• Leisure Print Ad Lockup
• Leisure Print Ad Footer
• Leisure Campaign Photography
• Leisure Advertising Execution Examples
• Leisure Print Ad Examples
• Leisure Online Execution Examples
• Leisure Digital Banner Campaign
• Social Campaign
• Meetings Campaign Style Guide
• Meetings Print Ad Anatomy
• Meetings Print Ad Footer
• Meetings Campaign Photography
• Meetings Advertising Execution Examples
• Meetings Print Ad Examples
• Meetings Online Execution Examples
• Meetings Digital Banner Campaign
• Collateral Execution Examples
• Letterhead
• Envelopes
• Note Card
• Tote Bag
• T-Shirts
• Polo Shirts
• Mug