At a time where
environmental concerns are
no longer just an issue but a
global duty, individuals should
be more and more committed
to buying from brands that
offer transparency and
traceability for their products.
To help you start on your
ethical cosmetic journey, here
are 4 cruelty-free makeup
brands you can try today:
Kat Von D
Created by tattoo artist Kat
Von D - the eponymous
brand is renowned for
offering long-lasting products
with intense pigments, whose
coverage is total. Liquid
lipsticks, contouring and
eyeshadow palettes, eyeliners,
complexion correctors or
foundation are guaranteed
cruelty-free and vegan-
friendly.
Too Faced
Too faced has everything
to seduce you, in addition
to its cute, glamorous and
sweetened packaging it offers
a selection of vegan-friendly
products.
Tarte
The range of Tarte Cosmetics,
guarantee "paraben free",
"without mineral oil" and
"without cruelty" makeup.
It offers a universe filled
with sequins and palettes
decorated with leopard or
graphic prints of different
colours.
ELF
Elf ( for "eyes, lips, face"
) is one of the cosmetic
brands to position itself
against products containing
ingredients derived from
animals.
It offers ranges of makeup at
a low cost.
All these cruelty-free brands
prove that just like vegetarian
or vegan diets, going green
doesn't have to be boring!
14
ISSUE 109 / 2018
FASHION
The beauty industry is flourishing, each year new cosmetic
brands emerge but what is a good cosmetic brand? Some
people would say it is the price but, is it right to say that the
more expensive a brand is, the better it is for you?
CRUELTY-FREE MAKEUP: A BOOMING INDUSTRY
