The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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AUSTIN CONVENTION CENTER: LEVEL 4 9:30 AM Room 12ab 11:00 AM Room 12ab Sources in the Social Media Age Too Long Didn't Read: The Future of Indie Longform As social media destroys previous conceptions of reporters, their sources and the "audience," journalism is being re-defined by the minute. It's also letting people on all sides of the equation get away with things they couldn't have before. What does being a "source" mean in the social media age? Sponsored by the Knight Foundation. Edmund Lee, Greg Galant, Joe Ciarallo, Peter Kafka Panel | Intermediate | Content + Distribution | #sources Editors at venerable publications The Morning News, The Millions, and The Bygone Bureau discuss the advantages of publishing long-form work on the web, the challenges of attribution, and how tools that encourage lengthy reads, like Instapaper and Readability, can hurt as much as they help. Sponsored by the Knight Foundation. Andrew Womack, C. Max Magee, Kevin Nguyen Panel | Beginner | Content + Distribution | #tldrsxsw 9:30 AM 11:00 AM Room 18abcd Room 18abcd How Twitter Has Changed How We Watch TV iCritics: Showrunners Friends or Worst Enemies? Social media has had a dramatic impact on how we watch television, with Twitter leading the way for a social TV revolution, producing big changes in how programs are created, delivered and consumed. Many shows have embraced social media as a way to interact more intimately with their audiences, bringing content from the TV screen to the second screen and vice versa. Jenn Deering Davis Solo | Intermediate | Content + Distribution | #tweetTV Social media and the 24-hour news cycle have pushed the water cooler conversation into hyper-drive. For the industry, this trend is creating a bigger and bigger impact as the web���s response to TV shows has altered plotlines and more. TV.com will host an engaging Q&A with celebrated showrunners on the topic. Kyle Killen, Peter Lenkov, Tim Surette Panel | Intermediate | Content + Distribution | #icritics The Art of Doing: How Superachievers Do What They Do We know that it takes hard work, talent and the occasional dose of luck for someone to make it to the top of their chosen field...but is that all? To find out we asked dozens of extraordinary people including celebrities, businessmen, artists and iconoclastic achievers. Discover their secrets in ���The Art of Doing: How Superachievers Do What They Do and How They Do It So Well��� (Plume, Jan ���13). Camille Sweeney Book Reading | Intermediate | Work + Career | #artofdoing 10:30 AM Ballroom G Interactive Design: Intro to User Centered Design This book examines the user-centered design process from the perspective of the design student and design professional. It introduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user centered design has been integrated into the design process of a variety of different design studios, worldwide. Jason Nunes Book Reading | Beginner | Design + Development | #Intro2ID 11:00 AM Ballroom D Why Tiny Habits Give Big Results 11:30 AM Ballroom G The Laws of Subtraction: Rules to Innovate By We live in an age of constant distraction and continuous disruption. Business success in this new age of excess everything demands the ability to design those experiences, using a surprising new skill: Subtraction. This talk outlines six simple rules for exploiting a single, powerful idea: when you remove just the right things in just the right way, something good happens. Matthew May Book Reading | Advanced | Entrepreneurialism + Business | #MatthewMay 12:00 PM Ballroom G A.I. Apocalypse: The Evolutionary Virus William Hertling, author of ���Avogadro Corp: The Singularity is Closer than it Appears,��� will read from his new novel, ���A.I. Apocalypse.��� Nominated for the Prometheus Award for Best Novel, and recommended by Brad Feld, Harper Reed, and Amber Case, ���A.I. Apocalypse��� explores how a computer virus based on evolutionary biological principles could evolve both sentience and a species culture. William Hertling Book Reading | Advanced | Culture + Entertainment | #aiapoc 12:30 PM Ballroom D Digital Reality: Life in Two Worlds Over the last year, I've coached thousands of people in creating new habits. Human behavior is not as complicated as most believe. And the received wisdom about habits is often wrong. From my research and my hands-on practice, I'll share key insights and surprises about how behavior works. BJ Fogg Featured Session | Advanced | Art + Inspiration | #bigresults We���ve spent the past 20 years capturing physical objects in the digital world. But in the coming decade, as the physical and digital worlds collide, their boundaries will blur in spectacular fashion. Come to this session to learn how the evolution of 3D scanners, haptic sensors, and 3D printers are enabling us to see, feel and make everything in a digital world. Ping Fu Featured Session | Advanced | WTF + Beyond | #3DFeel 11:00 AM Ballroom EF 12:30 PM Ballroom EF The Hacker's Guide to the Galaxy Tweets from the DMZ: Social Media in North Korea Don't panic: the next big science revolution isn't just for asteroid miners or CERN scientists. This presentation takes you on a tour of our universe (from black holes and dark matter to exoplanets and the search for extraterrestrial intelligence) and shows you how you can actively explore the final frontier through getting excited and making things. Ariel Waldman Featured Session | Intermediate | Science + Space Exploration | #spacehack Social media has transformed culture, communication and journalism in every nation on Earth ��� other than North Korea, right? One of the few Western journalists who's reported from the mysterious nation is piecing together clues about the role of social there. Learn what Jean H. Lee, AP's social-savvy Korea bureau chief, has discovered, in a conversation led by AP Social Media Editor Eric Carvin. Eric Carvin, Jean H. Lee Dual | Intermediate | Content + Distribution | #NKSocial 11:00 AM Ballroom G Social Business by Design The Culture Game: Tools for the Agile Manager Culture Hackers unite! If you convene meetings & hire people, you have the power to greatly influence culture in your organization. THE CULTURE GAME provides the tools to do exactly that. The book is a tutorial and reference guide for "culture hackers", innovators who are focused on creating a culture of learning inside their teams��� and the wider organization. Dan Mezick Book Reading | Intermediate | DIY, Hacker + Maker | #danmezick 12:30 PM Ballroom G Social business is here. Companies see the benefit to using integrated external and internal social media. A circumspect approach adheres to a framework with ten key tenets, built on B2B, B2C, and B2B2C examples; enterprise and SMB; and highly regulated, high tech, and high touch industries. Firms can now formulate a winning strategy, apply game-time tactics, and measure for meaningful ROI. Dion Hinchcliffe, Peter Kim Book Reading | Advanced | Entrepreneurialism + Business | #socbiz SXSW 2013 Interactive Festival | 133 PROGRAMMING 10:00 AM Ballroom G