The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
AUSTIN CONVENTION CENTER: LEVEL 4 9:30 AM Room 12ab 11:00 AM Room 12ab Death by Demographics: Killing Off Your Ad Budgets New Knowledge Ecosystems: How & What Do We Know? Marketers still aim cookie-cutter marketing at people who share similar demographic traits, wasting millions each year. It���s time to take advantage of the massive amount of purchase-data available, and start putting ad dollars to work by getting the right message in front of the right person at the right time. Sponsored by Catalina. Ann Zimmerman, Bonin Bough, Joe Magnacca, Todd Morris Panel | Advanced | Content + Distribution | #Deathby The traditional knowledge ecosystem is built on practices inherited from the days of print distribution. Digital technologies are changing how people produce knowledge as well as distribute and use it, and challenging the status quo. How do we work with these new institutions of knowledge and retool the existing ones? What are the new ways of knowing? And who are the experts in this new system? David Weinberger, Jason Priem, Lissa Harris, Marguerite Avery Panel | Intermediate | Content + Distribution | #howweknow 9:30 AM Room 18abcd The Sports Tightrope: Balancing Your Content 11:00 AM Room 18abcd Official club websites are now major players in the media landscape of modernday sport - offering news that competes head-on with traditional outlets. But what should be the tone of that content? Is the ���homer��� now transparent and irrelevant? Or, in a digital world in which Twitter has lifted speculation, snap-judgment and barroom debate on to a higher plane, is it more important than ever? Richard Clarke Solo | Intermediate | Content + Distribution | #stightrope Fresh Prince + Downton Abbey: A Perfect Engagement Learn how to maximize the effectiveness of your visual content by using original music. We'll show you how and where to find it, what to pay, and how to get exactly what you want! Whether branding or entertaining, this session will give you a step up by showing you how to increase the value of your productions. Cheryl Engelhardt, Michael Schaubach Dual | Intermediate | Content + Distribution | #engage 10:00 AM Ballroom G 11:30 AM Ballroom G Your Network Is Your Net Worth by Porter Gale What's the Matter with Batman? In this session, Porter Gale will share stories from her new book: Your Network Is Your Net Worth that convey how to unlock the power of your connections. Topics will include how technology has accelerated how we connect and reduced the degree of separation between people. Tips from interviews with Dick Costolo, Shira Lazar, Jeff Pulver and others will be discussed. Porter Gale Book Reading | Intermediate | Social + Relationships | #galebook There must be something wrong with Batman, right? This question is that heart of "What's the Matter With Batman?" Clinical psychologist and Abnormal Psychology author Robin Rosenberg reads from her book and delves into the mind of Batman. She examines his problems, "issues," and possible symptoms to determine whether he suffers from any of a variety of psychiatric disorders. Robin Rosenberg Book Reading | Beginner | Social + Relationships | #batpsych 10:30 AM Ballroom G 12:00 PM Ballroom G The Book of Business Awesome / UnAwesome Infographics: The Power of Visual Storytelling During this session authors Scott Stratten and John Morgan will reveal the 10 biggest marketing mistakes businesses make and show you how to avoid them. They'll cover actionable strategies that you can implement in your business right away. They'll also tell a lot of jokes. Some of them will be funny. Scott Stratten Book Reading | Intermediate | Entrepreneurialism + Business | #marketbook Infographics are timeless, but practitioners must evolve to remain effective and combat the oversaturated media landscape. This presentation will examine the continued innovation in our field, identifying applications in which information visualization can create the appeal and soundness necessary to deliver a powerful message. Jason Lankow Book Reading | Intermediate | Design + Development | #futurevis 11:00 AM Ballroom D 100 Year Starship: Interstellar Travel & Beyond Garriott de Cayeux will outline how the cost of access is dropping fast and may go from today's cost of greater than $100 million per astronaut to near $1 million and below. Combine this, with the fact that space is a valuable place to do key research and other work and even if you are not wealthy, you can begin to plan your own trip to space, as long as you are willing to work on board. Richard Garriott de Cayeux Featured Session | Beginner | Science + Space Exploration | #garriott 11:00 AM Ballroom EF Current Trends at SXSW Interactive This discussion will explore NASA & space travel, the implications of finding an ���Earth 2.0��� and how the 100 Year Starship organization plans to tackle the enormity of interstellar space travel. The session will be moderated by The Barbarian Group���s Benjamin Palmer, featuring Dr. Jemison (co-founder of SETI Institute), Dr. Jill Tarter and Star Trek���s LeVar Burton. Benjamin Palmer, Dr Mae Jemison, Jill Tarter, LeVar Burton Featured Session | Intermediate | Science + Space Exploration | #100YSS 12:30 PM Ballroom EF Drawing Conclusions: Why Everyone Should Draw With so much going on at SXSW each day, it���s easy to miss some important bit of information that could end up changing the world. Join SXSW senior staff and special press guests to get their take on the important events, the hottest trends, and the most inspirational moments to come out of the event as it���s happening. Jordan Viator Slabaugh, Meghan Casserly, Shawn O'Keefe Beginner | Late Break | #SXSWRecap Everyone should be drawing! This session will show why creatives of all types should make drawing a regular part of their daily routine in order to improve the quality of a creatives work both aesthetically and effectually. The balance between analog and digital skills is more important now than ever before. Our industry may be digitally driven, but ideas are still best developed in analog form. Von Glitschka Featured Session | Beginner | Design + Development | #GetDrawing 11:00 AM Ballroom G 12:30 PM Ballroom G Practical Classics: 50 Reasons to Reread 50 Books Ninja Innovation: Ten Killer Strategies Kevin Smokler, author of "Practical Classics" will look at three reasons why entrepreneurs must hit the books. You'll exit with your own reading list inspired by the reading lists of great entreprenerus as well as tools on maximizing reading time. Kevin Smokler Book Reading | Intermediate | Entrepreneurialism + Business | #reread50 What leads to success? Shapiro, CEO of the Consumer Electronics Association (CEA) and host of the world���s largest annual innovation event CES, has worked with the world���s most innovative and successful businesses. Ninja Innovation shows readers how to create a ���killer strategy��� that���s defined by clear goals, flexibility and a focus on competition and innovative thinking. Gary Shapiro, Kevin O'Malley Book Reading | Beginner | Entrepreneurialism + Business | #ninjaten SXSW 2013 Interactive Festival | 137 PROGRAMMING The New Golden Age of Human Spaceflight 12:30 PM Ballroom D