The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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AUSTIN CONVENTION CENTER: LEVEL 4 12:30 PM Room 12ab 3:30 PM Time to Re-Boot: What Next for Podcasting? MLB.com Hits Home Run with Cloud Collaboration Podcasting allows creators to connect with a global audience while avoiding the gatekeepers of traditional media, but can audiences keep growing or will the podcast be superseded by socially curated audio platforms like Soundcloud? What advantages does podcasting hold over its older and younger rivals and how can producers harness the best aspects of both to become more powerful than ever? Colin Anderson, Helen Zaltzman, Jesse Thorn, Roman Mars Panel | Intermediate | Content + Distribution | #PodReboot Ever thought about how that double play gets blasted to MLB headquarters, edited and buzzed back for instant replay on your TV and mobile device? MLB has worked for years to perfect the art of getting clips and real-time footage up in minutes so fans can enjoy a social TV experience. This session will discuss how they use the latest cloud collaboration technology to make this happen so quickly. Isaac Garcia, Rob Boysko Dual | Intermediate | Content + Distribution | #MLBCollab 12:30 PM Room 18abcd 3:30 PM A Robot in Your Pocket: AI Powered Applications Version Controlling the News. How We Can Archive. Through advances in AI and data science, the Internet is evolving. There are now smartphone apps that work on our behalf. We use them as assistants to find music, stories, videos, even daily deals. The tools of today allow us to work less; the robots of the future will eliminate much of the work entirely. This panel will discuss the robots of tomorrow and how the Internet will one day work for us. Amit Kapur, Jeff Bonforte Dual | Beginner | Content + Distribution | #robotapps In the age of constantly evolving news, newsrooms are confronted by the dilemma of how to archive their content for posterity. One approach was born at a June 2012 weekend hackathon hosted by MIT Media Lab, NewsDiffs.org. Created by an MIT grad student and a former ���New York Times��� journalist, NewsDiffs provides a case study of how journalism and technology can learn from each other. Eric Price, Margaret Sullivan Dual | Intermediate | Content + Distribution | #dataArch 1:00 PM 5:00 PM Ballroom G Room 12ab Room 18abcd Ballroom D The Tasti D-Lite Way: Social Media Marketing Lessons Connecting & Empowering the Creative World Ready to move the needle in your organization when it comes to social media? In this discussion of Tasti D-Lite's digital journey through the social web, co-authors Jim Amos and BJ Emerson share insights on culture, technology and the heart of the matter when it comes to real listening, customer engagement and organizational transparency. BJ Emerson, Jim Amos Book Reading | Beginner | Entrepreneurialism + Business | #TastiWay The future of creative careers will transform the creative industry as we know it. Scott Belsky will share insights on the future of creative careers and steps we can take to empower creative people to make ideas happen. Scott Belsky Featured Session | Beginner | Entrepreneurialism + Business | #ConnCreate 1:30 PM Ballroom G How to Measure Social Media How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI Nichole Kelly Book Reading | Intermediate | WTF + Beyond | #smroi 3:30 PM Ballroom D The New Normal: Resilience in Crisis Recovery PROGRAMMING Doug Ulman discusses the LIVESTRONG Foundation���s handling of the controversy surrounding its founder Lance Armstrong, how the organization is moving on and putting the focus back on its mission: serving people and families affected by cancer. Doug Ulman Featured Session | Intermediate | Community + Activism | #NewNorm 3:30 PM Ballroom EF Whoa Nellie! Content Strategy for Slow Experiences Online experiences can be efficient, easy��� and a recipe for disaster! We click too soon, confuse details, or miss key features. Efficient isn���t always effective; fast isn���t always functional. But content strategy can identify and support these outliers of UX! Hear examples that heighten retention and delight. Many memorable and profitable experiences are slow and messy, and that���s just right. Margot Bloomstein Solo | Advanced | Design + Development | #slowCS 3:30 PM Ballroom G Check Online for Session Scheduled in This Timeslot Things change! That's what websites are for. Check our online schedules at schedule.sxsw.com or SXSW GO, our super-handy mobile app, to find information about what will occur in this room at this time. We bet it'll be really cool, whatever it is! To Be Determined Panel | Beginner | Culture + Entertainment | #Schedule 138 | SXSW 2013 Interactive Festival 5:00 PM Ballroom EF Encore Presentation at SXSW With so much going on each day, it���s hard to catch all the exciting programming at SXSW. Well you're in luck, we'll be replaying some of the most popular sessions, as determined by you, so check our online schedules at schedule.sxsw.com or SXSW GO, our super-handy mobile app, to find information about what encore presentation will occur here. We bet it'll be really cool, whatever it is! Panel | Beginner | Late Break | #SXSWEncore 5:00 PM Ballroom G Virtually True: A Thriller Set in the Near Future Adam L. Penenberg, editor of PandoDaily and journalism professor at NYU, will read from his novel and lead a discussion on writing. "Penenberg uses his encyclopedic knowledge of the weirdest frontiers of technology and marries it to his gifts for compulsive storytelling and high-energy prose to bring us one of the best novels of recent years." ���Suketu Mehta, 2005 Pulitzer Prize finalist. Adam Penenberg Book Reading | Intermediate | Culture + Entertainment | #futureTrue 5:00 PM Room 12ab Sparking Social Change with Content Integration How successful is issue-based ���product placement��� at motivating consumers to think differently about a social issue or inspire change? Come learn how to spark social action through programming, advertising and popular culture integration. Get a behind-the-scenes glimpse of how storyline and programming descriptions get made and how you can get your messages included. Anastasia Goodstein, Lindsay Guetschow, Sandra De Castro Buffington, Vicky Rideout Panel | Beginner | Content + Distribution | #socialgood