The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
HILTON AUSTIN DOWNTOWN: 6TH FL. 5:30 PM Room 615AB 11:00 AM Salon FGH Why Hispanics Love Toyota & Hate Sofia Vergara The Violinist's Thumb Insights and analysis based on research into the digital lives and preferences of Hispanic Americans. Attendees will learn more about what makes this demographic unique in the digital space and come away with applicable insights based on primary research and analysis of successful and unsuccessful brand initiatives. Yashoda Sampath Future15 | Intermediate | Diversity + Emerging Markets | #hispanic Can genetics explain a crazy cat lady���s love for felines? How does DNA lead to people with no fingerprints, or humans with tails? And how did the right combination of genes create the exceptionally flexible hands of a truly singular violinist? Unraveling the genetic code hasn���t always been easy, but scientists can now finally read the astounding stories about human history buried in our DNA. Sam Kean Featured Session | Intermediate | Science + Space Exploration | #samkean 5:30 PM Room 616AB Entertain Latinos Online: MiT�� Network on YouTube MiT�� is a YouTube network changing the way Latinos consume online content: English or Spanish? Celebrity or average Joe? Tutorials or series? MiT�����s 6 verticals��� beauty, food, health, family, home and pop cultura���includes amateur vloggers, Latino celebrities, and professionally produced shorts. Join us to learn more about building a YouTube network designed for the burgeoning U.S. Latino audience. Beatriz Acevedo Future15 | Intermediate | Content + Distribution | #MiTu 5:45 PM Room 615AB Growing a Business in a Submerged Economy (Greece) While the Greek recession is a source of instability, for several young companies it is also a source of opportunity. Daily Secret is the world���s fastest growing multinational digital media company and it's based out of Greece. We will discuss how the crisis inspired us to capitalize on the turmoil and how the strategies we use are relevant to succeed in other struggling economies. Nikos Kakavoulis Future15 | Intermediate | Diversity + Emerging Markets | #goodkarma 5:45 PM Room 616AB Designing for Real-Time Marketing Social Media and the 24/7 news cycle have lead to an emerging field called ���RealTime Marketing," driven by the need for marketers to increase the speed with which they engage their audiences. This session will focus on best practices for designers working in real-time marketing. Attendees will learn what real-time marketing is, how it is being used, and how design plays a role. Tyler Travitz Future15 | Intermediate | Content + Distribution | #RTDesign SUNDAY, MARCH 10 11:00 AM Room 615AB Cultivating a Healthy Digital Ecology in Detroit PROGRAMMING This presentation will survey strategies for digital justice in Detroit including "DiscoTech" Discovering Technology fairs; "Detroit Future Media Workshops" teaching digital media skills and their application in education, entrepreneurship, and community organizing; and a "Detroit Future Schools" program training K-12 teachers to use digital media arts in project-based learning experiences. Mike Medow Future15 | Intermediate | Community + Activism | #detfuture 11:00 AM Room 616AB Why I Dropped Out of School for Hardware In this session, 19 year old Thiel Fellow Connor Zwick talks about the democratization of hardware over the next decade and what it means for the next generation of Silicon Valley innovators from the perspective of his own hardware startup: Milkshake Labs. Connor Zwick Future15 | Beginner | DIY, Hacker + Maker | #nxt10hware 11:00 AM Salon JK The Making of DOOM Nearly every significant FPS, from ���Resistance��� to ���Half-Life���, ���Call of Duty��� to ���Halo,��� owes its success in part to the Id Software game. John Romero will deliver a postmortem on the game showing never-before-seen material, memorializing its immersive but nerve-wracking 3D environments, networked multiplayer deathmatches, Satanic imagery and themes, Barney WADs, exploding barrels, and BFG 9000. John Romero Featured Session | Intermediate | Gaming + Game Development | #applegames 11:15 AM Room 615AB Citizen Voices & Screaming Bullets in Mexico Citizen journalism through social media platforms helps Mexican citizen reporters to survive, to deliver truth into mainstream reporting, and ensure community safety. Enclave, an open-source platform, will address the evolving needs of Mexican reporters with sophisticated security measures, veracity rating tools, and nationwide connections. Shauna Dillavou Future15 | Intermediate | Community + Activism | #mexenclave 11:15 AM Room 616AB Creating a DIY API: Open Source for Makers Do IP patents hinder innovation in design and fashion? I���ll cover the reasons for sharing what you know, how to start, and what to hold back. Turn enthusiasts into experts (or happier enthusiasts) and earn trust and credibility in your field. We���ll discuss why making your field a place that encourages sharing is good for everyone while still allowing you to monetize on your expertise. Katie Covington Future15 | Beginner | DIY, Hacker + Maker | #futureDIY 11:30 AM Room 615AB Information Literacy in an Online World Individuals who find themselves on the bottom of the digital divide often lack skills necessary to compete and thrive in today's society. This panel will look at how age and economics are tied to information literacy, provide insights gleaned through library reference work in public, academic, and legal libraries, and discuss on how design can promote information literacy and computer literacy. Laura Larsell Future15 | Beginner | Community + Activism | #webLit 11:30 AM Room 616AB How 3D Printing Changed My Life The path I took with 3D printing and how it allows me to express and explore many maker, DIY and geek pursuits all at the same time. John Biehler Future15 | Intermediate | DIY, Hacker + Maker | #3DLife 11:45 AM Room 615AB How To Think Like a Scientist & Save the World Engineers have unique viewpoints and skills and a responsibility to use our abilities for the good of all. Why can���t engineers team up to solve some of the world���s biggest problems? Based on real-world experiences, Ryan will focus on how to better understand, educate and enable the citizen engineer, giving them the practical advice and tools they need to take on this important responsibility. Ryan Martens Future15 | Intermediate | Community + Activism | #SaveWorld 174 | SXSW 2013 Interactive Festival