The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
HILTON AUSTIN DOWNTOWN: 6TH FL. 3:30 PM Salon JK 5:00 PM Room 615AB How Electrical Signals Can Give You Superpowers Immigrate to Innovate: The American "Pivot" This panel will address new types of emerging wearable technologies that control the human body or augment it with new capabilities by building upon our body's electrical properties. After presenting a brief history of human augmentation in art and science, I will present the state of the art of such emerging research efforts, discuss future work and applications, and their potential implications. Olivier Bau Solo | Intermediate | Late Break | #SuperTech The culture of endless pivots comes with its own pitfalls and hard lessons. As a European entrepreneur moving his startup to the U.S., Bastian Lehmann discusses the pros and cons of these cultural differences, how he successfully pivoted his company, and how Postmates is planning to take what they���ve learned and return to the homeland. Bastian Lehmann Future15 | Intermediate | Diversity + Emerging Markets | #USpivot 3:45 PM 5:00 PM Room 615AB Room 616AB Call of Duty: How STEM Can Change the Battlefield Smile: People Like Your Picture More Than Words With the next generation of warfighter looking like a gamer, STEM skills are increasingly important to today's military to continue protecting those that protect us. Hear why defense company BAE Systems��� CIO Michael Bennett is touting STEM as the "great equalizer" and how the industry uses social media to attract employees that would take their tech talent to traditionally-digital companies. Michael Bennett Future15 | Intermediate | Diversity + Emerging Markets | #STEMbattle Friends are more likely to hit the Like Button if status updates include a photo; Tweets with a pictures have a longer shelf life; and publishers report a majority of page views occur in galleries. It's no wonder that images take up more of the web's pixels than they did 5 years ago. Discover 5 ways an image strategy can boost audience engagement and make you money. Chas Edwards Future15 | Intermediate | Content + Distribution | #images 3:45 PM 5:00 PM Room 616AB Salon FGH Data Science Through the Lens of Journalism Foundation: Chad Hurley & Kevin Rose In many ways, data science is a natural extension of journalism. Presented by a former journalist/current data scientist/lifelong math lover, this is a somewhat subjective take on what a journalist needs to know about data science and basic statistics. Zanab Hussain Future15 | Intermediate | Content + Distribution | #datastats Digg founder and Google Ventures partner Kevin Rose will interview YouTube cofounder Chad Hurley. Kevin will ask Chad about how he got his start, his experience founding and building YouTube, and what's next for his latest venture, AVOS. The audience can expect insights into how to take a great idea and build it into a meaningful company. Chad Hurley, Kevin Rose Featured Session | Intermediate | Entrepreneurialism + Business | #buildingup Room 615AB The China Innovation Boom: Can the US Keep Up? Technology startups aren���t just ���copying��� US companies anymore, but coming up with China-specific models that work first in China, secondly overseas. Come hear from one of the most experience investors in China about the outlook in the ChinaUS innovation race. Can US technology companies gain a bigger foothold in China? Explore the challenges and opportunities of a China-US innovation economy. Jeff Richards Future15 | Intermediate | Diversity + Emerging Markets | #Chinatech 4:00 PM Room 616AB Everything Is Not Important It���s our job to sort through huge amounts of information in order to decide and to highlight what is important. Still, it may seem impolitic to simply say, "That's not important." Our goal then is to provide simple ways to diagnose and treat the disease of Inflated Importance. Robert Stribley Future15 | Intermediate | Content + Distribution | #important 4:15 PM Room 615AB How to Become An Overnight Sensation: 1000 Online Comments America's corporations have eviscerated mid-level management ��� a paradigm shift leaves people age 35+ struggling to build their personal brands online. This inspirational talk shares proven steps to bring your authentic wisdom into the new social world. Tereza Nemessanyi Future15 | Advanced | Diversity + Emerging Markets | #fame1000 4:15 PM Room 616AB Protecting Your Copyrights in Digital Media The Internet is constantly evolving & the law can���t keep up with the changes. It���s often hard to discern the best way to protect your rights in your work. This session will cover the rights you get when you create original content, how to maximize your rights by registering your work with the U.S. Copyright Office, and how to respond when someone copies your work without permission. Ruth Carter Future15 | Advanced | Content + Distribution | #copyrightx 5:00 PM Salon JK How Cheating Death Helped Me Live Without Fear This past summer, Buddy Media founder and CEO Michael Lazerow sold his social marketing software company, Buddy Media, to Salesforce.com in a deal valued at approximately $800 million. In this session, Michael will share his story of how cheating death changed his life, and led him to live fearlessly. It inspired him to innovate, accelerate, and grow a successful business. Michael Lazerow Featured Session | Beginner | Art + Inspiration | #livenofear 5:15 PM Room 615AB Branding on the Moon: Marketing in the Middle East The Middle East is the next step for brands looking to go global, but this melting pot of cultural contradictions poses unique challenges. In an industry renowned for provocation how can advertising thrive in such a conservative region? We address the challenges faced by brands and explore the strategies used to overcome them. An eye-opener for anyone interested in marketing in the Middle East. Guilherme Rangel Future15 | Intermediate | Diversity + Emerging Markets | #BrandMoon 5:15 PM Room 616AB The Copyright Era Meets the Open-Source World Explore the love/hate relationship publishers have with fair use. Fair use lets publishers legally repurpose existing copyrighted material, and it can also prevent others from stealing their content and republishing it illegally. It���s a fine balance between respecting content creator's rights while encouraging publisher to build upon the existing work of others to develop innovative ideas. Ellyn Angelotti Future15 | Beginner | Content + Distribution | #fairuse SXSW 2013 Interactive Festival | 173 PROGRAMMING 4:00 PM