SXSW Interactive

2013 Program Guide

The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!

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HILTON AUSTIN DOWNTOWN: 6TH FL. 5:30 PM Room 616AB 5:45 PM Room 616AB New Domains Have Landed: Now What!? I Want My $28! Rockin' Email Marketing ROI Hundreds, maybe up to a thousand, new domain endings will soon join the ones we���re accustomed to like .com, .net and .org. The most sought-after endings include .app, .home, .art, and .shop ��� which are most relevant for you? Who will control them? What are the implications? Hear about the latest developments and learn how this change will be different from registering domains in the past. Jeremiah Johnston Future15 | Intermediate | Entrepreneurialism + Business | #NewTLDs What if each email you sent earned you $28? Email marketing rocks the highest ROI of any medium. IF you do it right. Learn 3 ways you can guarantee improvements in email ROI: (1) Get into the inbox (not junk folder) (2) Re-engage fading email subscribers (3) Target messages to drive response rates up. Learn to fine-tune your digital marketing by testing every step of the way! Jessica Best Future15 | Intermediate | Entrepreneurialism + Business | #emailROI 5:45 PM Room 615AB The Next Disruption Digital Disruption is better, stronger, and faster than prior disruptions, digitally improving every aspect of every business. But it goes beyond that. Taken from the closing chapter of James McQuivey's book, Digital Disruption, this session explores how digital disruptors will disrupt society, bypassing old limits rather than protesting them, ultimately living by a new set of rules. James McQuivey Future15 | Advanced | WTF + Beyond | #nxDisrupt PROGRAMMING 180 | SXSW 2013 Interactive Festival

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