The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
HILTON AUSTIN DOWNTOWN: 6TH FL. 3:30 PM Salon JK 5:00 PM Room 615AB 21st Century Application Architectures Apps of the Future: Instagram for Cyborgs In this keynote, join Amazon���s CTO to explore the new rules of application architecture that power resilient, adaptive, data-driven applications. We���ll discuss new patterns of architecting for lower cost, continuous deployment, and greater scale used by some of today���s hottest start-ups such as Pinterest, Animoto, Airbnb and Instagram. Werner Vogels Solo | Advanced | Design + Development | #21century The advent of futuristic technologies like artificial intelligence and wearable computing will have profound implications for mobile software. In this session, I will discuss the technological advances that will shape our lives over the next two decades, and how mobile apps will evolve as a result. Prerna Gupta Future15 | Intermediate | WTF + Beyond | #CyborgApp Room 615AB Wearables: Moving from Niche to Mainstream Sensor-laden wearable devices will fuel the next wave of innovation in personal computing. Fitness wearables like the Nike+ FuelBand abound, but appeal to a niche market. The tipping point for wearables will come when they break out of health as a vertical into health as a horizontal, applying body-generated data to scenarios like social networking, gaming, navigation, commerce, and productivity. Sarah Rotman Epps Future15 | Intermediate | WTF + Beyond | #smartbody 3:45 PM Room 616AB Seven Ways to Fail Magnificently As a serial-entrepreneur, Ted Murphy has learned the hard way how to fail (frequently) and still find success through it all. By sharing 6 ideas that fell-flat and one that paid off, attendees will get a head start business lessons that took years off of Ted's life, but might add years to yours! Ted Murphy Future15 | Intermediate | Entrepreneurialism + Business | #HowToFail 4:00 PM Room 615AB Painting Posthumous Portraits w/ Digital Detritus What stories will your digital artifacts tell about you? Can you control that conversation after you are no longer in the world, and should you? This talk explores some potential emotionally-charged uses of big data, generated passively and actively, to paint vivid pictures of an individual's life and reveal behavior patterns that expose our habits and our personalities to those who care to look. Charlene Zvolanek Future15 | Intermediate | WTF + Beyond | #rememberme 4:00 PM Room 616AB The Art (& Power!) of Explanation The big thing keeping your idea, product or service from being adopted may not be price, design or engineering, but explanation. Lee LeFever, founder of Common Craft and author of ���The Art of Explanation,��� will share his battle-tested explanation tips and tactics for motivating people to care about your product or service. Lee Lefever Future15 | Beginner | Entrepreneurialism + Business | #AofE 4:15 PM Room 615AB Attention Couch Potatoes: Motion Makes It Easier Consumers routinely access media from many sources and are growing impatient with the constraints that plague device-oriented entertainment. With motion technology, it is possible to improve content discovery, device navigation and interactivity in Smart TVs, smartphones and tablets, game consoles, STBs, PCs, and more. This session explores motion solutions for the majority of CE use-cases. Dan Simpkins Future15 | Advanced | WTF + Beyond | #MotionCtrl 4:15 PM Room 616AB Wherever You Go, There You Are: XBRL Trends The XBRL industry is undergoing a sea change around how XBRL data is created and, more importantly, consumed. While SEC filers are taking a proactive role in compliance, the logical next step is consumption. XBRL data can be a significant tool in financial decision-making. Join Steven Posey as he discusses the state of XBRL data and its likely future. Steven Posey Future15 | Advanced | Entrepreneurialism + Business | #xbrldata 5:00 PM Room 616AB Sex & the Startup: Marketing to Women Move over tech portals ��� if you want rapid adoption for your startup, it's all about lifestyle magazines and daytime talk shows. I'll share all I've learned developing my web show, helping tech startups and clients like Intel and Cisco reach women audiences, and serving up tech tips on the Today Show. Carley Knobloch Future15 | Intermediate | Entrepreneurialism + Business | #startupsex 5:00 PM Salon FGH How to Solve the World's Problems The growing problems of the world ��� from climate change, conflict, poverty, infectious disease to economic stagnation ��� are not too hard to solve. Rather progress is stalled because our model is wrong. Don Tapscott shares some initial conclusions from a multi-million dollar study he is leading about how new patterns of connection can fulfill their enormous potential in fixing a broken world. Don Tapscott Solo | Intermediate | Government +. Civic Engagement | #solveworld 5:00 PM Salon JK Encore Presentation at SXSW With so much going on each day, it���s hard to catch all the exciting programming at SXSW. Well you're in luck, we'll be replaying some of the most popular sessions, as determined by you, so check our online schedules at schedule.sxsw.com or SXSW GO, our super-handy mobile app, to find information about what encore presentation will occur here. We bet it'll be really cool, whatever it is! Panel | Beginner | Late Break | #SXSWEncore 5:15 PM Room 615AB TacoJournalism: Revenge of the Taco Blogger Join Mando Rayo, a self-appointed Taco Journalist as he shares his unique perspective on the niche food blog, TacoJournalism.com. While most food blogs focus on trendy, we focus on the richness of the taco culture. Find out how this grassroots cocinero joined the Taco Mafia and just by eating eating tacos landed a story on the New York Times and became an award winning food blog. Mando Rayo Future15 | Intermediate | Culture + Entertainment | #tacos 5:15 PM Room 616AB What Founders Need to Know When Pitching to a VC Venture Capital, and angel investment reaches its highest funding rate since the early dot com days. Despite the increase opportunities for entrepreneurs to raise capital many investors say that most entrepreneurs are not ready. In the "What founders need to know when pitching to a VC session I'll cover valuable lessons learned from working with various investors and successful entrepreneurs. Wayne Sutton Future15 | Beginner | Entrepreneurialism + Business | #vcpitching 5:30 PM Room 615AB Perfection: Algorithms to Optimize Human Existence Explore how the proliferation of cheap sensors will create a vast collective memory for the planet and serve as a record of every cause and effect. This data will be scoured for associations then turned into algorithms able to optimize every decision we make in life. We will see wisdom at processor speed ushering in a new golden age of humanity. Byron Reese Future15 | Beginner | WTF + Beyond | #perfect SXSW 2013 Interactive Festival | 179 PROGRAMMING 3:45 PM