The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
AUSTIN CONVENTION CENTER: LEVEL 4 5:00 PM Room 18abcd 11:30 AM Ballroom G Fast Food & Fact-Checking: Lessons from PolitiFact HTML5 Hacks After the Tampa Bay Times won a Pulitzer Prize for PolitiFact, Editor Bill Adair will describe how he adapted techniques like secret tasters, in-depth training programs, and a build-a-burger approach to accountability journalism. Steve Myers will discuss how PolitiFact���s franchise approach addresses challenges of strained newsroom budgets and is a model for collaborative, distributed journalism. Bill Adair, Steve Myers Dual | Intermediate | Content + Distribution | #fastfact With 90 detailed hacks, expert web developers Jesse Cravens and Jeff Burtoft demonstrate intriguing uses of HTML5-related technologies. Each recipe provides a clear explanation, screenshots, and complete code examples for specifications that include Canvas, SVG, CSS3, multimedia, data storage, web workers, WebSockets, and geolocation. Jeffrey Burtoft, Jesse Cravens Book Reading | Intermediate | DIY, Hacker + Maker | #HTML5 5:30 PM 12:00 PM Ballroom G Ballroom G The Launch Pad: Inside Y Combinator The Science of Marketing Investment firm Y Combinator is the most sought-after home for startups in Silicon Valley. The list of YC-funded success stories includes Dropbox, Airbnb, and Heroku. New York Times columnist Randall Stross was granted unprecedented access to Y Combinator���s summer 2011 batch of young companies, offering a unique inside tour of the world of software startups. Randall Stross Book Reading | Intermediate | Entrepreneurialism + Business | #launchpad The Science of Marketing will be the paramount presentation of inbound marketing data, statistics and science. HubSpot's Social Media Scientist Dan Zarrella will vanquish any unicorn-and-rainbows myths you may have about how inbound marketing really works and what role social plays in this ever-changing landscape. Dan Zarrella Book Reading | Intermediate | Entrepreneurialism + Business | #marketdata TUESDAY, MARCH 12 9:30 AM Room 18abcd Designing for the Ears Today, more than 80 percent of time spent with mobile media happens via apps. How do you design a best in class mobile experience when the primary use case is for the ears? This interactive session will put top app developers under the microscope to explore how they are designing, scaling and monetizing for unique mobile solutions. Tom Conrad Solo | Advanced | Content + Distribution | #Pandora 11:00 AM Ballroom D 12:30 PM Ballroom D Esther Dyson, Release 0.9 Esther Dyson always seems to get interested in things before they become popular. Join us for an interactive discussion on what's intriguing right now to this alwayscurious, always-challenging, angel investor.She has investment positions in 23andMe, Facebook, Evernote, LinkedIn, Square, and Yandex, along with some of the most world's most fascinating companies you've never heard of. Christine Lagorio, Esther Dyson Dual | Advanced | Entrepreneurialism + Business | #Release9 12:30 PM Ballroom EF Reputation as a Currency: Is the Resume Extinct? What do customers, founders, investors, employees and partners want? When it's the same thing, you've got alignment and the groundwork for an epic adventure. Phil Libin shares his ideas on how to make that happen without falling into a trap. Phil Libin Solo | Intermediate | Entrepreneurialism + Business | #chaotic What if a history of great transactional behavior online became a more valuable indicator of future behavior than a few late payments to the cable company? In this session, TaskRabbit's Leah Busque will discuss how social commerce is replacing the age of credit scores to fundamentally change the way we think about markets, power, online connections, and personal identity. Leah Busque Featured Session | Advanced | Social + Relationships | #SocialRep 11:00 AM Ballroom EF 12:30 PM Ballroom G Hype vs. Reality: Takeaways from SXSWi 2013 Digitas, a digitally led, integrated brand agency and SXSWi are collaborating to present the real story of SXSWi 2013. Digitas��� Beth McCabe and Itai Asseo from Digitas Labs ��� a tech-inspired incubator within the agency ��� will analyze data collected before, during and right after the Festival to reveal the headlines you need to know to distinguish the hype from the reality. Beth McCabe, Itai Asseo Dual | Advanced | Content + Distribution | #realstory 11:00 AM Ballroom G Salt Sugar Fat: How the Food Giants Hooked Us Pulitzer Prize���winning investigative reporter at The New York Times explains the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. Michael Moss Book Reading | Intermediate | Culture + Entertainment | #saltsugfat 11:00 AM Room 18abcd The Knockoff Economy Conventional wisdom holds that copying kills creativity, and that laws that protect against copies are essential to innovation���and economic success. But are copyrights and patents always necessary? In The Knockoff Economy, Kal Raustiala and Christopher Sprigman provocatively argue that creativity can not only survive in the face of copying, it can thrive. Kal Raustiala Book Reading | Advanced | Culture + Entertainment | #knockoff 12:30 PM Room 18abcd From Coral Reefs to the Light Field: Making Waves Eric Cheng has been exploring the limits of photography as a world-renowned underwater photographer and founder of WetPixel.com, traveling hundreds of feet underwater to capture rare and beautiful creatures. Eric will discuss the next frontier of photography, as well as predict future trends and disruptive technologies poised to change photography as we know it. Eric Cheng Solo | Beginner | Content + Distribution | #lightphoto A Conversation with Nick Cave 1:00 PM SXSW Film and Music are excited to present internationally acclaimed author, composer, screenwriter and actor Nick Cave in Conversation with New York based author Larry Ratso Sloman. Dual | Beginner | Culture + Entertainment | #nickcave Designing Web & Mobile Graphics Ballroom G Christopher Schmitt Book Reading | Intermediate | Design + Development | #WMGraphics SXSW 2013 Interactive Festival | 139 PROGRAMMING Chaotic Good: The Right Alignment for Your Company