The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
HILTON AUSTIN DOWNTOWN: 6TH FL. 11:45 AM Room 616AB 1:00 PM Going Social: You Got the Tux, but Can You Dance? The Power of Bad Ideas Mark Grindeland, the CMO of TeleTech and the co-founder of the first multi-profile social networking site for women, shows you how to move beyond the basic twostep of corporate Facebook and Twitter pages. He will address the challenges of building a social company that is both governed and measured for success, he���ll help you play by the rules of corporate engagement and be the hit of the party. Mark Grindeland Future15 | Advanced | Social + Relationships | #gosocial Deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. In this talk, I���ll explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas. Steve Portigal Future15 | Intermediate | Art + Inspiration | #badideas 12:30 PM Room 615AB 1:00 PM Your Brain on Creativity Less Is More: Why 5 Comments Beat 5,000 Likes Let���s embark upon a fantastic journey to learn in which circumstances and states the brain is most creative. At the end, we'll better understand the brain on creativity and discover unconventional methods to leverage its power for increased ideation, inspiration, innovation, and flow. Denise Jacobs Future15 | Intermediate | Art + Inspiration | #brainwork Are you fishing for likes or are you making it easy for your supporters and customers to tell stories? That���s what social actually is. Passionate conversations and storytelling. Turns out casual social actions (share this, like that) are soft, data-poor metrics that smell like marketing success. But aren���t. I���m calling bull and dissecting what this means for causes and marketers alike. Ron J Williams Future15 | Advanced | Social + Relationships | #socialdata 12:30 PM Room 616AB Your Destiny in the Digital Age: Who's in Control? Next time Facebook reminds you to wish your friend happy birthday, ask yourself: who���s in control here? As algorithms evolve to anticipate our needs, so does the ability for companies to covertly manipulate our behaviour. Are we becoming passive tools in someone else's data-driven vision? Can Facebook make me do things I don���t want to? And what can I do to regain control of my digital destiny? Ben Essen Future15 | Advanced | Social + Relationships | #digdestiny 12:30 PM Salon FGH 1:15 PM Room 615AB Room 616AB Room 615AB Creativity Is Epidemic: Lessons from Viruses What if creativity mimicked the patterns of epidemics; is there anything we could learn from viruses to keep it shining bright? This talk will look at the science gathered on viruses and pandemics to spot insights that will help creativity become the most useful virus ever to replicate and will share thoughts that will help turning it on when it's needed. Sophie Freiermuth Future15 | Intermediate | Art + Inspiration | #learnvirus 1:15 PM As a serial entrepreneur, investor, occasional movie producer and member of the ���PayPal Mafia,��� David Sacks knows how to build a successful venture. Join David and Jason Calacanis, founder of LAUNCH.com, while they discuss what it takes to create a disruptive startup in today���s market, lessons learned during David���s time at Yammer and PayPal, and the future of innovation in Silicon Valley. David Sacks, Jason Calacanis Featured Session | Beginner | Entrepreneurialism + Business | #sackschat Win Friends & Influence People with Mind Reading Thanks to eons of pre-language evolution, we're hard-wired to know what's in other minds. Sadly, our innate ability to read minds often get negated by a drive to win. This talk unlocks your mind-reading mojo with neuroscience research and magic lessons. Henry Copeland Future15 | Intermediate | Social + Relationships | #readminds 12:30 PM Salon JK 3:30 PM David over Goliath: Power of the Sharing Economy PROGRAMMING Insights About Innovation: David Sacks Fireside Chat Is Your Digital Ready for the Minority Majority? The sharing economy, AKA collaborative consumption, is changing the way people consume goods, employ themselves and create enterprises, spawning a new economy, invisible to the metrics we use to measure society���s condition. The effects of this new economy are at the center of an on-going debate. Does it generate social value, or is it, as the ���NYT��� suggests, ���fostering a race to the bottom?��� Juliet Gorman, Nate Blecharczyk, Shelby Clark, Tim O'Reilly Panel | Intermediate | Late Break | #sharevalue In May 2012 minority births outpaced whites for the first time in US history introducing "The Minority Majority". For most this stat simply confirmed a cultural shift building for decades. Yet many digital strategies fail to account for it. Through data and case studies we will argue against traditional ���general market��� advertising and explore ways to improve marketing in today���s new America. Kevin Hartman Future15 | Intermediate | Diversity + Emerging Markets | #minmaj 12:45 PM Room 615AB 3:30 PM Plug Me In! Neural Interfaces for Musicians Turning PhD Concepts into Cocktail Conversations As we enter a new era of biomedical advances, musicians should embrace technologies for nervous system access that could provide them with more intuitive interfaces to their instruments. This talk will cover the technologies and designs available, and will conclude with a live demonstration of a prototype system! Alec Zopf Future15 | Intermediate | Art + Inspiration | #plugmein Kira Wampler, VP of Marketing for Lytro, will discuss how to craft a compelling story and educate the average consumer about your breakthrough, disruptive technology ��� and turn PhD concepts into cocktail conversations. Kira will walk through the stages of announcing a new product, how to excite a market with your product���s benefits, and how to leverage grassroots/social media efforts. Kira Wampler Future15 | Intermediate | Content + Distribution | #lytrosxsw 12:45 PM Room 616AB Facing the Irony of More Friends & Less Time As we���re in touch with more people, the meaning of those connections is often diluted. This panel addresses how we can leverage and embrace new technologies to maintain strong personal connections with our ever-growing web of connections. We will explore the irony where we are in touch with more people but in a diluted manner and how our form of communication impacts these relationships. Jeffrey Schwartz, Sara Rodell Future15 | Beginner | Social + Relationships | #BeNice 172 | SXSW 2013 Interactive Festival 3:30 PM Room 616AB Room 615AB Room 616AB Salon FGH Alternatives to Ad-Supported Social Networking What is App.net? Is this some sort of social utopia? A paid social network? An adfree social network? This talk will discuss App.net���s origins; the differences between a paid subscription business and ad-supported one; the importance of a transparent business model; building developer ecosystems; developing an API; what���s next for App.net; and the future of the social web. Dalton Caldwell Featured Session | Intermediate | WTF + Beyond | #Appnet13