SXSW Interactive

2013 Program Guide

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HILTON AUSTIN DOWNTOWN: 6TH FL. 5:30 PM Room 615AB 11:00 AM Salon FGH Experience Design for Hostile Environments Design Unicorns: Turning Myth into Reality As User Experience professionals continue to tackle the challenges of designing for mobile solutions, the environment of use becomes increasingly important. What do you do when you encounter obstacles to designing an effective touchscreen user experience, such as gloved hands? We���ll look at designing for hostile environments that are far removed from the sterile, white ones seen in advertisments. Steve Simula Future15 | Intermediate | Design + Development | #hostileUX Designers have never been in higher demand, yet hiring managers struggle to find design school graduates prepared to do the job. Design education is undergoing a revolution that will produce an industry-ready workforce that supersedes what we have today. Learn from our research into designer hiring about marketplace needs, trends in education, and how we���ll meet the demand for talent. Jared Spool, Leslie Jensen-Inman Featured Session | Beginner | Work + Career | #unicorns 5:30 PM 11:00 AM Salon JK Room 616AB mHealth: Beyond Websites, Blogs & Social Media Moving from Story to Narrative With over 1.2 billion health-related searches on Google per month, there���s a high demand for trusted medical information online. A new model for serving users has emerged and its successful implementation will be explained: it mimics the realworld practice of communicating with doctors, while democratizing health information and making finding it more efficient, accurate, and inexpensive. Jeff Pollard Future15 | Advanced | Health + Medicine | #smHealth Narratives operate at three levels in parallel: the individual, the institution and the social unit. By understanding this and crafting narratives that operate at all three levels, it is possible to amplify impact. New generations of technology especially social, cloud, mobile and Big Data make the development and deployment of narratives much more feasible. John Hagel Featured Session | Advanced | Entrepreneurialism + Business | #hagel 5:45 PM 11:15 AM Room 615AB Room 615AB Interaction Literacy & Participatory Design Your TV Knows Who You've Slept With In this session, Razorfish Health's Erin Abler explores the concept of "interaction literacy," a potential framework for clarifying the elements of multi-mediated, participatory forms of experience. Presenting a model for further development, she explores how insights into the elements of human experience can be used to create new design processes. Erin Abler Future15 | Advanced | Design + Development | #InterLit Well, not yet. But what if you could sync your Facebook or G+ to your Comcast or Time Warner? What if commercials knew your age, location, interests, friends and past purchases? What would those spots look like and how would they work? And most importantly, can templatized personalization successfully co-exist with the powerful emotion we���ve come to expect from our spots? Matt Walsh Future15 | Advanced | Culture + Entertainment | #NoDeadEnds 5:45 PM 11:15 AM Room 616AB Room 616AB Liberating Patient Sharing of Photos & Files There Is an "I" in T-E-A-M This talk explores how to create a system for fast, user-friendly, safe and secure sharing to make patient-to-doctor exchanges of health information as easy and as instant as photo and file sharing in non-health matters, and addresses how this sharing can improve patient-physician communications and create new opportunities for better patient outcomes. Michael Nichols Future15 | Intermediate | Health + Medicine | #medshare From school sports to the workplace, we���ve been conditioned to believe there is no ���I��� in Team. For years the ���I���s��� have largely been ignored in favor of the Team. But there is a new movement spawned by a generation of "I���s��� who demand to work on their own terms. We'll explore the trend, its impact on group collaboration, and the strategies and tools to best support the ���I��� Team. Blaine Mathieu Future15 | Intermediate | Work + Career | #iteam 11:00 AM Room 615AB Design for Aging, Your Future-Self When it comes to designing for the elderly, it is not necessary to dumb down technologies. We move beyond usability, and introduce ���Design for Aging��� as a process of innovation. This talk plans to introduce you to "Inclusive Design", inspire you to take on different lenses, and offer plenty of design opportunities in the domain of aging. Carina Ngai Future15 | Intermediate | WTF + Beyond | #aging15 11:00 AM Room 616AB Positive Blind Spots: Ignore Tim Ferriss Positive blind spots are the unintended consequence of our culture of self-improvement. Growing up, we���re taught that we can do anything. It feels good to hear, and we���re likely all guilty of actually believing it. Unfortunately, it obscures a far more powerful and actionable message; while you may not be able to do everything, there is something truly great that ONLY YOU are capable of doing. Cameron Lord Future15 | Intermediate | Work + Career | #ferriss 11:30 AM Room 615AB Blogging Is Dead: Long Live the Individual Blogging as we know it is dead and gone. People now turn to large sites, wikis, and social networks for information and entertainment. Does this mean individuals have lost their power? Hardly. We are entering an age in which online personalities are unbound by platform, format, and even traditional media roles. Welcome to the boundless, brave new world of user-generated content. Are you ready? Simone Smith Future15 | Beginner | Culture + Entertainment | #UGCfuture 11:30 AM Room 616AB Don't Stand in Fire: Leadership Lessons from WoW Can you really learn to lead in a game? Yes! I���ve found that getting 25 people in ���World of Warcraft��� to work together and do their ���job��� isn���t all that different from the real world ��� each coming with different skills, knowledge, goals, and experience. I���ll share eight lessons I learned from over seven years as a guild leader and how those lessons have helped me in real life and work. Brian Hawkins Future15 | Beginner | Work + Career | #wowlead 11:45 AM Room 615AB Sign of the Times: The Evolution of Ambient While some might consider billboards, bus kiosks and other ���signage��� to be outmoded or quaint media channels, the fact is outdoor advertising is being driven as hard as any other medium. gyro���s Steffan Postaer presents a provocative look at signage over history, it���s role in changing human behavior, as propaganda, as cultural touchstone...and why we can't stop looking at signs, or making them. Steffan Postaer Future15 | Advanced | Culture + Entertainment | #signoftime SXSW 2013 Interactive Festival | 177 PROGRAMMING MONDAY, MARCH 11

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