The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
SHERATON AUSTIN HOTEL 11:00 AM Creekside 3:30 PM The Innovation, Data & Health Care Ecosystem The Rise of Contextual Social Networks Believe it or not, the US Government has been leading innovation efforts at the intersection of health and information technology. Find out how Bryan Sivak, the U.S. Department of Health and Human Services��� (HHS) Chief Technology Officer, has been working to disrupt government through the adoption of innovative practices, forging new relationships between public and private sectors. Bryan Sivak, Steven Randazzo Dual | Intermediate | Health + Medicine | #healthdata Social networks rise and fall as people try to find a site that satisfies their social needs, and the ���one-size fits all��� networks may no longer hold the value that they did when you first signed up. This diverse panel of social networks share how contextual platforms foster meaningful interactions based on real relationships, shared interests, activities and even around neighborhoods. Colleen Taylor, Nate Johnson, Ryan Roslansky, Sarah Leary Panel | Intermediate | Social + Relationships | #CommSocial 12:30 PM Capitol ABCD 3:30 PM When Does Selling Your Body = Golden Opportunity? Doctors, Disasters & Smartphone Apps To fund his dream, and make a statement about sponsorship rules in his sport, U.S. Olympian Nick Symmonds put his body up for auction on eBay. The result: a perfect partnership, a tattoo even mom is proud of, and a "middle finger" to a few governing bodies. Social, digital content, & PR take an Olympian���s cause (and his sponsor) to a billion eyes worldwide, turning an $11,000 ���buy��� into gold. Nick Symmonds, Sara Meaney Dual | Intermediate | Social + Relationships | #twittertat Dr. Dan Diamond, director of the nation's first state-affiliated medical disaster response team, routinely relies on his smartphone and medical apps to treat patients across a wide spectrum of maladies during medical rescue missions. His stories of using medical apps in the trenches will demonstrate the importance of building better mobile products for physicians that can help save lives. Dan Diamond Core Conversation | Intermediate | Health + Medicine | #medmobile 12:30 PM Capitol EFGH 3:30 PM How Peep Culture Hacked Your Reputation & Brain Event Success Through New Tools & Technologies In 'The Peep Diaries', Hal Niedzviecki recounts our willingness to bare everything for entertainment, profit & reputation. Chasing maximum rewards for exposition will be debated with a demographic twist: Meghan Warby is a cautious digital native; Boyd Neil is comfortable with digital ���nakedness���; & Niedzviecki is increasingly skeptical of turning domestic life into public product. Boyd Neil, Hal Niedzviecki, Meghan Warby Panel | Intermediate | Social + Relationships | #PeepHack Events have changed. Technology is rewriting the rules, and we are all playing catch up. Please join with leading event producers, sponsors and technologists in our 2nd annual interactive core conversation exploring best practices, case studies and new tools for succeeding with live events. ���Brian Duggan & Loic LeMeur. Brian Duggan, Loic Le Meur Core Conversation | Intermediate | Social + Relationships | #eventtech Reimagining Health, Technology & Design How can advances in information technology, biology and engineering allow us to move much of health care out of hospitals, clinics and doctors��� offices, and into our everyday lives? How can we use design and new technologies to bridge the gaps between research and delivery of innovative healthcare ideas ��� and how are start-ups and new business models both redefined and reinvigorated by this? Frank Moss, Scott Stropkay Core Conversation | Intermediate | Health + Medicine | #redohealth 12:30 PM Capitol View South Stop Staring at My Tumor, My Boobs Are Down Here On May 25, 2012, dating coach and single girl Charlie Nox was diagnosed with thyroid cancer. She's always said that anyone can be successful dating, no matter what their circumstances. Now she gets a chance to put her money where her mouth is and try dating with cancer. Hear behind the scenes stories and learn how YOUR ���undateable��� qualities are your access to finding what you really want. Charlie Nox, Jonah Spear Core Conversation | Beginner | Social + Relationships | #TumorStare 12:30 PM Creekside Who Owns the Data? Self-Tracking to Health 2.0 Privacy regulations were created with consumer protection in mind, but today consumers often feel as though their own health data is on lockdown. In this 60-minute dual, Government 2.0 Journalist Alex Howard and Martha Wofford, head of Aetna's consumer platform, discuss the challenges and opportunities of a more open health data ecosystem. John Wilbanks, Martha Wofford Dual | Advanced | Health + Medicine | #opendata 3:30 PM Capitol ABCD Make It Rain with Mobile: Turn Data into Dollars The Weather Company has an unduplicated audience of 163 million unique visitors monthly and over 100 million mobile app downloads. TWC CEO David Kenny will explain how advertisers can impact business models with targeting that goes beyond the ZIP code down to a city block and engage consumers with relevant messaging, from 2-4-1 local drinks specials to renting a bike in Central Park. David Kenny Solo | Intermediate | Content + Distribution | #hyperlocal 3:30 PM Capitol View North Capitol View South Creekside Contagious Content: Making Healthy Behavior Stick Health is everyone���s business. Digital content is uniquely positioned to foster wellbeing in the near-term and impact the long-view of human sustainability across genders, races and socioeconomic classes. This panel will explore how digital content can transform health, change attitudes and behaviors and turn knowledge into action. Sponsored by Edelman / SpaFinder Wellness. Christie Hefner, Jennifer Pfahler, Quincy Delight Jones III, Susie Ellis Panel | Beginner | Health + Medicine | #info2act 5:00 PM Capitol ABCD What's Up, DOC? Social Engagement in Disasters Dell and American Red Cross will present a case study about their collaboration to create a social engagement center dedicated to humanitarian relief. Panelists from both Red Cross and Dell will share the strategies, best practices, challenges, and opportunities when a big organization commits to listening, connecting, digitally hugging and acting on social conversations during emergencies. Maribel Sierra, Wendy Harman Dual | Advanced | Social + Relationships | #socialhelp 5:00 PM Capitol EFGH Real Talk: The Social Customer Service Shift Your customers are unhappy and they've taken to Twitter. Now what? Hear how social media leaders from big brands like Comcast, JPMorgan Chase, Samsung and Southwest Airlines manage social customer service and ��� hopefully ��� turn those frowns upside-down, with big upsides for their brands. Bianca Buckridee, Brooks Thomas, Carla Saavedra Kochalski, Marsha Collier Panel | Intermediate | Social + Relationships | #custserv 5:00 PM Capitol View North Mobile's Unmentionables Mobile health searches are often related to sexual or mental health (.e.g. chlamydia, bipolar disorder). These are society���s unmentionables. While people use their social network to face cancer or lose weight, they are using their phones as their first confidant for these sensitive topics. Why is this the case and how can we reach this group using unorthodox methods? Fred Muench, Jeremy Vanderlan Core Conversation | Intermediate | Health + Medicine | #mhtaboo SXSW 2013 Interactive Festival | 213 PROGRAMMING 12:30 PM Capitol View North Capitol EFGH