The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
SHERATON AUSTIN HOTEL 5:00 PM Capitol View South 11:00 AM Creekside Mosh Pit of Experts: The Future of Social mHealth: Take Two Apps & Call Me in the Morning Enough of the pontificating panel! In a rapid and fast paced (gameshow-like) session, we put the audience (that means YOU) in the hot seat as the expert on the future of social. Sam Decker, Sean McDonald Core Conversation | Intermediate | Social + Relationships | #MoshPit Will your doctor soon prescribe mobile apps the same way she does medicine? Join us as we debate the future of mobile health and its influence on health care systems around the world. We'll talk about the potential for behavioral apps, mobile EHRs, and other technology that is best described as "star trek s***". Daniel Kraft, Priya Agrawal, Sandeep Sood Panel | Beginner | Health + Medicine | #take2apps 5:00 PM Creekside The Embodied Brain Studies have already proven the link between the body and mind. Embodied cognition, or how the body affects our brain, has gained more recognition in science in the last five years. Our awareness of this phenomenon will have a profound impact on our day-to-day behavior. This connection between our beliefs and our bodies can inform our innovation, learning and motivation. Christie Nicholson Solo | Beginner | Health + Medicine | #brainlearn SUNDAY, MARCH 10 9:30 AM Creekside Home Room A new addition to the 2013 lineup, SXSW Home Rooms are where you get the most current information about all the presentations, panels, and networking opportunities for the day ahead. SXSW Home Room also provides a great spot for you to connect, brainstorm and share ideas with other digital creatives attending the event. Meet Up | Beginner | Social + Relationships | #homeroom 11:00 AM Capitol ABCD Now You See Me: The Future of Ambient Location Imagine if you could know all about people just by looking at them, sense when friends were nearby, and see hidden connections around you wherever you went. Soon, the mobile phones we carry will give us these powers, and we will wonder what we ever did without them. This session will explore the current state and future promise of ambient location services, one year after Highlight's launch. Paul Davison Solo | Intermediate | Social + Relationships | #highlight 11:00 AM Capitol EFGH Who Run the (Internet) World: Women PROGRAMMING Think pink is the best way to market to women? Think again. It���s time to move beyond stereotypes and embrace that #womenrun the world. In the digital and social worlds the status quo isn���t flying when it comes to marketing to women ��� and it shouldn't. Marketing to women is about speaking to and with self-built communities that have grown parallel to mainstream culture. Ann Glenn, Jenna Wortham, Megan Westerby, Rae Votta Panel | Intermediate | Social + Relationships | #womenrun 11:00 AM Capitol View North Information Overload & Health Decisions Current medical practice aims to foster patient autonomy and ownership of care. The move towards patient-centric decision-making has unfortunately forced patients to face choices that they may not fully understand, the consequences of which they may be unable to judge. The Internet offers an opportunity to contextualize medical decisions through video-based ���experience by proxy.��� John Nosta, Joseph Gattuso Core Conversation | Intermediate | Health + Medicine | #txdecision 11:00 AM Capitol View South Think Outside the School: Learning Is Everywhere How much of your daily activities are based on knowledge you acquired in school? How much from the people you meet, the work you do? Transforming education isn���t just redesigning our schools: it���s also completely reimagining the way we define education. Come and discuss the use of social technology to foster peer-learning and to recognize knowledge acquisition regardless of where it takes place. Christine Renaud, Emily Goligoski Core Conversation | Intermediate | Social + Relationships | #HackEdu 214 | SXSW 2013 Interactive Festival 12:30 PM Capitol ABCD Say Goodbye to Corporate Marketing as You Know It Traditional marketing is about defining a brand���s key messages and finding interesting ways to broadcast them. But it's no longer enough to connect eyeballs to ads; today's marketers must connect people to people. That means going social. In this session, Hearsay Social CEO and renowned author, Clara Shih, will lay out examples from the best practitioners of social marketing. Clara Shih Solo | Intermediate | Social + Relationships | #SocialHero 12:30 PM Capitol EFGH Old Tech, New Tech, Same Old Sex? Historically, media representations of sex have generated new sexual identities and helped redefine existing ones. Mingling identities real and virtual in real and virtual spaces may let us synthesize the best of old and new... or will it shape our knowledge and expectations in increasingly unreal ways? Carol Queen, Julie Gillis, Lisa Vandever, Michael Stabile Panel | Intermediate | Social + Relationships | #techsex 12:30 PM Capitol View North Isolation, Depression & Success as Entrepreneur In this core conversation we���ll explore the often experienced but rarely talked about side effects of being an entrepreneur, isolation and depression. We are taught how to be self-employed and achieve passive income. But what many authors and entrepreneurs fail to teach and discuss is the pitfalls and crippling effects of that pursuit, or the ongoing maintenance required once success is achieved. Gabriel Shepherd Core Conversation | Beginner | Social + Relationships | #isolation 12:30 PM Capitol View South Special Touch: Special Needs Apps Need You The iPad is an affordable, mobile solution that gives special needs kids a voice to speak their minds. But, most special needs apps need a lot of help. Interactive experts can help developers create better apps that can help change the lives of special needs kids forever. Join designer and father Kevin Sitek to learn how you can make things better for special needs kids. Kevin Sitek Core Conversation | Beginner | Social + Relationships | #specialapp 12:30 PM Creekside Telepresence Design Revolution Drawing on client work with developing a robotics telepresence interface for healthcare, as well as health related applications including mobile health gaming and diabetes management mobile tools, Meyer will present emerging best practices and insights into designing devices, software and experiences in light of the need for them to relate and communicate with people in a new way over distance. Michael Meyer Solo | Advanced | Health + Medicine | #telemed 3:30 PM Capitol ABCD Can't Buy Me Like In 2009, Bob Garfield published ���The Chaos Scenario.��� Now, he introduces his next book suggesting a way out of chaos. Co-written with Doug Levy, Can't Buy Me Like is a manifesto, a primer and damn near a spiritual wake-up call for doing business in the Relationship Era. Filled with proprietary data and case histories, this book will literally launch a new discipline within marketing. Bob Garfield, Doug Levy Dual | Advanced | Social + Relationships | #cantbuyme