The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
SHERATON AUSTIN HOTEL 11:00 AM Creekside 3:30 PM The Next Frontier for Digital Health B2B Social Marketing: Blazing New Trails The emergence of brainwave-enabled products that share feedback on our brain activity is the next wave in how we monitor and improve our overall health at home. During this solo discussion, Ariel Garten will share future retail opportunities for thought-controlled technology over the next 5, 10 and 15 years enabling people to interact with, monitor and improve their own brain activity. Ariel Garten Solo | Beginner | Health + Medicine | #MEDretail From content marketing to community management, B2B brands are expanding their focus beyond traditional forms of communication to increase direct engagement with audiences. This session will show how three B2B brands are successfully tackling the opportunity to engage with consumers and move them from customers to brand advocates. Jamie Grenney, Jason Bartlett, Jeanette Gibson, Melissa Chanslor Panel | Intermediate | Social + Relationships | #socialb2b 12:30 PM Capitol ABCD 3:30 PM Curation + Crowdsourcing + Creation = Love Why Social Ads Work. Ignore Facebook Naysayers. ModCloth co-founder Susan Gregg Koger will speak to how she���s grown her e-tailer by expanding its fanbase through community engagement, addressing the opportunities presented in this climate of community collaboration and how to leverage crowdsourcing. Susan Gregg Koger Solo | Beginner | Social + Relationships | #ModSXSW We've heard it before: ���Facebook advertising just doesn't work.��� But it's not Facebook's fault. Advertisers need to look to focus on the consumer, not just the channel. Rethink social advertising. We���ll take you on a ���Holy Batman, Social Really Does Kick Ass��� tour of companies who have had huge success using social advertising, giving you the proof points to unlock the Holy Grail of social media. Brandon Rhoten, Kurt Abrahamson Core Conversation | Intermediate | Social + Relationships | #socialads 12:30 PM Capitol EFGH Capitol EFGH Capitol View North Digital Drama: Growing Up in the Age of Facebook 3:30 PM The rise of social media and mobile technology has altered the social landscape for teenagers. It hasn���t necessarily made kids meaner, or bullying more prevalent, but it has changed how they learn empathy and enabled them to create online personas perhaps brasher than their real-world selves. This panel will explore the Facebook generation and how parents, educators, and policy makers can help. Bill Keller, Clifford Nass, danah boyd, Emily Bazelon Panel | Beginner | Social + Relationships | #teendrama Measuring Social: The Inchworm & the Nightingale Social and personality psychologists have developed methods of overcoming the exact challenges marketers are grappling with today. We will present several basic lessons from social and personality psychology that marketers and social media analysts can learn to improve the integrity and trustworthiness of their findings. Kate Niederhoffer, Sam Gosling Core Conversation | Intermediate | Social + Relationships | #psymeasure 12:30 PM Capitol View North 3:30 PM Brands, Bloggers & the Social Commerce Future Sensor Technologies: The Future of Health? BlogHer CEO and co-founder Lisa Stone leads this session to define social commerce, what works, what doesn���t and why, with key takeaways for brands looking to employ social commerce. We'll also explore how brands can maximize on social commerce based on the trends seen in the past. Lisa Stone Core Conversation | Intermediate | Social + Relationships | #brandblog Sensors have become increasingly important in health care as they become more sophisticated and less costly. The advent of real-time data capture and analysis applications is making these new sensors increasingly useful in a range of diseases. This panel will explore the impact of sensors and the almost unlimited potential to apply these technologies to improve the health of all mankind. David Van Sickle, Eric Dishman, DJ Patil, Indu Subaiya Panel | Intermediate | Health + Medicine | #sensors 12:30 PM Capitol View South Cram Your Mobile: New Cultural Norms for Social PROGRAMMING Is it time to rewrite the norms for mobile etiquette in our 24/7 culture? We need your help to recreate the rules for today during this session, and at the end we will share our crowdsourced mobile rulebook. Gemma Craven, Jeff Simmermon Core Conversation | Intermediate | Social + Relationships | #mobile 12:30 PM Creekside Mobile Phones & eFuel Vouchers to Save Mothers A recent study tripled institutional labor deliveries by addressing transportation through paper vouchers. Paper vouchers require prohibitive administrative costs and lead to fraud and counterfeiting. We describe a fully automated maternity ���ambulance��� system using an automated mobile phone platform and petrol vouchers, that is immune to fraud and needs little training or new infrastructure. Peter Klatsky Solo | Intermediate | Health + Medicine | #OBaccess 3:30 PM Capitol ABCD One Million Strong: Social Media & the U.S. Army How does the U.S. Army become a national leader in social media engagement, content distribution and online community management? Hear from representatives about the Army���s strategy for creating compelling content and engaging with its community. The Army���s approach to communicating with its fans and followers across major social platforms offers tips for professionals across all industries. Brittany Brown, Crystal Guerrero Dual | Intermediate | Social + Relationships | #GoArmySXSW 216 | SXSW 2013 Interactive Festival 5:00 PM Capitol View South Creekside Capitol ABCD Privacy in a Location-Based World Location is enormously important to the future of mobile; it creates a new layer of relevance for social media. While we strive to add value to our users through LBS, we can���t overstep our privacy boundaries in the ways we collect and share user data. The industry is overdue for a frank, open discussion about where privacy stands, and how the industry must improve. Damien Patton Solo | Beginner | Social + Relationships | #privacynow 5:00 PM Capitol EFGH Confessions of a Community Moderator Back by popular demand, we bring you Community Confessions���a place where we welcome CMs far and wide to share stories from the front lines managing branded online communities. This year we have moderators from Hard Rock, Betty Crocker and Jim Beam to help us learn from the wild situations of our respective communities. Come for the vent session; stay for the camaraderie and tips for staying sane. Chris Gokiert, Kim Matlock, Kristin Rupert, Lizz Kannenberg Panel | Intermediate | Social + Relationships | #modconfess 5:00 PM Capitol View North How to Crowdsource Your Mental Health for Free Last year there were more than 36,000 suicides in the U.S., and 90% of them had a diagnosable and treatable psychiatric disorder at the time of their death. This session will show you how to use the free, online applications that are crowdsourcing mental health topics and treatments from a larger population sample than you or your doctor would normally have access to. Dharol Tankersley, Sarah Worthy Core Conversation | Advanced | Health + Medicine | #mindcrowd