The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
SHERATON AUSTIN HOTEL 5:00 PM Capitol View South 11:00 AM Capitol View South The Sweet Science Of Virality: You Are Bad At It Check Online for Session Scheduled in this Timeslot You are bad at Facebook. We are less bad at it than you. The vast majority of your audience is on Facebook and could be driving traffic to your site. We will teach you all our secrets to make Facebook your biggest traffic driver. Headlines, share images, vague descriptions, good content, and smart testing are a start. Your mom is kind of key. Also, luck helps. There is a science to virility. Adam Mordecai, Sara Critchfield Core Conversation | Advanced | Social + Relationships | #goviral Things change! That's what websites are for. Check our online schedules at schedule.sxsw.com or SXSW GO, our super-handy mobile app, to find information about what will occur in this room at this time. We bet it'll be really cool, whatever it is! Beginner | Social + Relationships | #Schedule 5:00 PM Everyone wants to get healthier, yet the challenge isn���t starting new habits but sticking with them. A new generation of hardware and software solutions are tackling this problem with gamification, socialization and habit design mechanics, to sustain engagement. Nadeem Kassam, Basis founder, and Kai Huang, Blue Goji, who are approaching this problem in different ways will chat with each other. Kai Huang, Nadeem Kassam Dual | Advanced | Health + Medicine | #healthy Hack You: The Human Body Is the Next Interface Breakthroughs in ���Bodytech��� will transform our bodies, communication, and society. This provocative presentation, sponsored by IEEE, addresses emerging ���smart medicines,��� medical technologies, synthetic biology, robotics and body part replacements. Body-embedded products carry deep cultural, health, and moral implications. This panel will discuss a future where hacking meets the human body Andy Goodman, Ji-Hye Park Dual | Advanced | Health + Medicine | #HackYou TUESDAY, MARCH 12 9:30 AM Creekside Home Room A new addition to the 2013 lineup, SXSW Home Rooms are where you get the most current information about all the presentations, panels, and networking opportunities for the day ahead. SXSW Home Room also provides a great spot for you to connect, brainstorm and share ideas with other digital creatives attending the event. Meet Up | Beginner | Social + Relationships | #homeroom 11:00 AM Capitol ABCD Location! The Importance of Geo-Data The proliferation of location-aware devices and geo-tagged data raises important questions. With this data we can find friends, develop epidemiological models, and coordinate crisis response. But who is not on the map? How are our social relationships being transformed? What about privacy? What about civic participation? This panel aims to explore the transformative power this shift may bring. Catherine D'ignazio, Devin Gaffney, Mark Graham, Monica Stephens Panel | Advanced | Social + Relationships | #geodata 11:00 AM Capitol EFGH Who Owns Your Fans? Not You! You���re a big, well-known brand with tons of Facebook fans and Twitter followers. Great ��� now what? We���ll explore the concept of fan ownership, and will provide insight on how brands can gain control and influence the social media conversation without turning off fans. We���ll show how to engage fans and followers and turn them into brand ambassadors via incentivizing and content creation techniques. Sponsored by Dynamic Signal. Jon Peters, Mike Vorhaus Dual | Advanced | Social + Relationships | #EngageFans 11:00 AM Capitol View North The Future of Personalized Health Medicine and healthcare are becoming more personalized, shifting away from population-oriented, mass-market approaches that are reactive to tailored strategies and opportunities that are proactive. Linda Avey discusses personalized medicine and health in this Core Conversation outlining the latest developments in, and challenges to, a personalized health marketplace. Amy Puliafito, Linda Avey Core Conversation | Intermediate | Health + Medicine | #myhealth What Does Guitar Hero Have to Do with Your Health? 12:30 PM Capitol ABCD AI Netizens: The State of Agents Online Humans aren't the only entities posting photos, tweets, checkins and blog posts online. There are other entities: social bots, shadows of real people and carefully engineered spam generators. We'll review a short history of autonomous online agents, their activities, society's response, and then dive into the future: How we'll build them and what they'll mean for online interaction beyond 2013. Jeff Kramer Solo | Intermediate | Social + Relationships | #botizens 12:30 PM Capitol EFGH Fashion & Food: Transforming Visual Narration Focusing on two lifestyle categories that have experienced rapid audience growth ��� from cultural foodies to personal style bloggers ��� the panelists will discuss emerging trends, how the medium has challenged narrative expectations, what this means for traditional image makers, as well as what the future content and commerce opportunities for these two verticals may hold. Amy Odell, Elizabeth Spiridakis, Susan Cernek, Valentine Uhovski Panel | Intermediate | Social + Relationships | #photomedia 12:30 PM Capitol View North Startup Health & Wired Present: Beg, Borrow, Steal So many industries have been turned upside-down by innovation changing everything from banking to buying groceries ��� but has remained mostly untouched: healthcare. America's outdated healthcare system is undergoing a rapid transformation and luckily doesn't need to start from scratch; Innovations pioneered from other industries are being adapted by health tech innovators to disrupt healthcare. Steve Krein, Thomas Goetz Core Conversation | Advanced | Health + Medicine | #startup 12:30 PM Capitol View South How & Why to Travel Around the World Do you dream of traveling around the world? Do you believe you must be rich to travel in search of adventure and freedom? At 26, Andy Stoll quit his job and set out on a 4-year, 40-country trip around-the-world. Using Andy's story as a jumping-off point, we'll discuss the importance of travel, the true measure of a ���successful life��� and how you can stop postponing your travel dreams today. Andy Stoll Core Conversation | Beginner | Social + Relationships | #Travel 12:30 PM Creekside Follow the Patient for Meaningful Change From multi-organ transplants to well-baby visits, we will show participants how we get from an opaque system beyond its breaking point to one that is fluid, transparent, centered on patient empowerment. This session, told from the voice of the future patient, comes substantiated by hundreds of hours of research and prototyping with care providers and patients at Kaiser Permanente and Mayo Clinic. Dana Ragouzeos, Meredith Dezutter Dual | Intermediate | Health + Medicine | #meaningful SXSW 2013 Interactive Festival | 217 PROGRAMMING Creekside 11:00 AM Creekside