The digital version of the SXSW Film Program Guide is now available! Log into SXsocial and click on "SXSwag" to find yours today. Packed full of information, this guide is a must-read before leaving home, and a great resource on the ground.
Issue link: http://read.uberflip.com/i/648738
FILM CONFERENCE 1 0 2 V R /A R Tr c s x s w. c o m FILM CONFERENCE FILM CONFERENCE C O N V E R G E N C E T R A C K VRAR TRACK WEDNESDAY, MARCH 16 FRIDAY MARCH 18 HILTON AUSTIN DOWNTOWN ★ 4TH FLOOR ★ SALONS A AND B WEDNESDAY 11:00 AM HILTON AUSTIN DOWNTOWN SALON A . . . . . . . . . . . . . . . . . . . . . . . DUAL A Converstion with Chris Mil Milk is known for weaving artistic and technological innovations in pursuit of the next great storytelling medium. His work includes videos for Kanye West, Arcade Fire and acclaimed interactive projects such as The Wilderness Downtown and The Wilderness Downtown and The Wilderness Downtown The Treachery of Sanctuary. He currently serves Treachery of Sanctuary. He currently serves Treachery of Sanctuary as Founder and CEO of the virtual reality company Vrse. Attend this talk to hear Milk's outlook on the future of VR. Chris Milk, Vrse 12:30 PM SALON A . . . . . . . . . . . . . . . . . . . . . . . DUAL A Converstion with John Get nd An Serrno From pioneering virtual cinema for the Matrix Trilogy to proofing the future shapes Matrix Trilogy to proofing the future shapes Matrix Trilogy of Star Wars, John Gaeta has had a hand in the creation of some of the most iconic and soon to be most immersive moments ever created for mainstream audiences. Please join John and Ana as they collectively imagine with the SXSW audience the future of Immersive Cinema, Virtual Reality, Augmented Reality, Regular Reality and a whole bunch of irrelevant banter. Ana Serrano, CFC Media Lab; John Gaeta, Lucasfilm | Ilm SALON B . . . . . . . . . . . . . . . . . . . . . . PANEL Five Ws AR will Chnge the World Augmented Reality has been a buzz word for many years but where is it going? Is it really a disruptive technology? If so, how will it change our lives? Awane Jones, MERCHLAR; Troed Sangberg, Sony; Jay Wright, Vuforia 2:00 PM SALON A . . . . . . . . . . . . . . . . . . . . . . PANEL Mrs Experience VR In collaboration with NASA and MIT's Space Systems Laboratory, FusionVR presents a virtual reality journey to Mars. Developed by members of Bioshock Infinite's technical team and pioneering Infinite's technical team and pioneering Infinite's efforts in multi-directional VR audio led by Source Sound, our SXSW panel will discuss the intersection of technology, education and science currently at play to bring this experience to life. Julian Reyes, Fusion Media Network; Justin Sonnekalb; Sydney Do, MIT Strategic Engineering Research Group; Patrick Troutman, Nasa Langley Research Center; Tim Gedemer, Source Sound SALON B . . . . . . . . . . . . . . . . . . . . . . PANEL Using Virtul Relit to Crete Compssion Documentary and VR filmmaker Bryn Mooser moderates a conversation with key players in the VR space to discuss how the medium is transforming disaster relief, documentary filmmaking and breaking news coverage. Mooser will speak to how the technology enables us to create powerful, immersive experiences that speak to audiences who may otherwise struggle to understand complex, global issues. Bryn Mooser, RYOT; Cliff Plumer, Jaunt Studios ; Gabo Aroro, United Nations; Natalie Ebel, Pencils of Promise 3:30 PM SALON B . . . . . . . . . . . . . . . . . . . . . . PANEL Virtul Relit: Is it the Ultimte Brin Hc? Virtual reality is an entirely new way to experience content. Unlike TV and cinema, VR can be completely immersive, giving consumers the feeling as if they are in the center of the action. This session will be a deep dive into how VR content affects our brains: how seemingly simple changes in viewing can have a significant impact on the way we feel and how we experience the world around us. #ultimateVR Daniel Terdiman, Fast Company; Miles Perkins, Jaunt; Nonny de la Peña, Emblematic Group; Walter Greenleaf, Stanford University SALON A . . . . . . . . . . . . . . . . . . . . . . . SOLO The VR Live Music Experience Whether it's Google Cardboard, Samsung Gear VR or Oculus Rift, music creators and music fans are exploring the possibilities. We will explore what is the optimal tech, the right visual & audio approaches, the role of the producer, director & editor, all coming together to put you virtually front-row/center, maybe even onstage! Ted Cohen, TAG Strategic 5:00 PM SALON B . . . . . . . . . . . . . . . . . . . . . . PANEL Virtul Relit for Serious Sports Trining? Is VR right for serious sports and military training? A professor and simulation expert questions the panel: a Heisman Trophy winning NFL quarterback, a Chief Technology Officer of a global defense IT company and a visionary sports training entrepreneur. What are the critical differences between training and entertaining? How realistic does VR need to be to transfer to real-world performance? #VRinSports Robert Griffin III, Washington Redskins; Amy Kruse, Cubic Global Defense; Rudy Chapa, Quixote Investments; Peter Fadde PhD, Southern Illinois University SALON A . . . . . . . . . . . . . . . . . . . . . . PANEL Virtul Tourism: VR, 360 nd the Trvel Industr The travel industry is on the verge of a virtual reality revolution with new 360˚ video technology giving travelers the chance to sample their next holiday destinations virtually, leaving them eager to visit IRL. Attend this panel to find out how your brand or travel destination can use VR and 360 video to create virtual tourism experiences that lead to real travelers engaging with your business. Susannah DiLallo, Rapid VR; Jo Boundy, Qantas Airways; Dave Klaiber, Rapid VR; Dan White, Rapid VR THURSDAY 12:30 PM HILTON AUSTIN DOWNTOWN SALON A . . . . . . . . . . . . . . . . . . . . . . PANEL New Advertising Models for Virtul Relit With the emergence of VR video platforms such as Milk VR, Vrse, WEVR and Vrideo it is only a matter of time before advertising makes the leap into virtual reality. But how will video ads work in virtual reality? Are we doomed to rebuild the existing system or can we invent a new advertising model that benefits brands, publishers, content creators and the users themselves? René Pinnell, Kaleidoscope Media; Nicholas Dicarlo, Samsung ; Anthony Batt, WEVR; Alex Rosenfeld, Vrideo; Aaron Koblin, Vrse SALON B . . . . . . . . . . . . . . . . . . . . . . PANEL Oculus Stor Studio Universit Oculus Story Studio's mission is to inspire and educate. The Oculus Story Studio University panel will bring together those creating inside of Story Studio to share best approaches and insights to attendees. It will cover a range of both theoretical and technical ideas meant for a wide range of audiences interesting in Virtual Reality storytelling. Max Planck, Oculus Story Studio; Saschka Unseld, Oculus Story Studio; Yelena Rachitsky, Oculus Story Studio; Julia Sourikoff, Future Of StoryTelling 2:00 PM SALON B . . . . . . . . . . . . . . . . . . . . . . PANEL Five Best Strtup Ides in VR/AR From Tron to Palmer Luckey and Occulus Tron to Palmer Luckey and Occulus Tron Rift, what are the top trends, startups, providers, manufacturers and mavericks in Virtual Reality and Augmented Reality? With 25 million headsets by 2018, combining high-capacity networks with ultra-high resolution cameras, microphones and full-wall displays, artists and developers will flock to this new form and create incredibly moving content. #startupvr Nonny de la Peña, Emblematic Group; Robert Scoble, Rackspace; Shawn Dubravac, Consumer Technology Association