Cheers

Cheers Mar/Apr 2017

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 3 March/April 2017 • CONTENTS March/April 2017 • Vol. 28 No. 2 44 16 26 21 features 26 3 March/April 2017 • 16 All About Agave Exploring the range and nuances of tequila, mezcal and other agave spirits By Thomas Henry Strenk 21 Hot Stuff How the polished casual dining chain Firebirds creates a glowing customer experience By Melissa Dowling 26 2017 Wine & Spirits Growth Brands Presenting the 2017 Spirits and Wine Growth Brands By Jeremy Nedelka and Kyle Swartz 44 Smart Bar Setup Tips for improving organization, effi ciency, speed and comfort behind the stick By Kelly Magyarics COVER STORY 26

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