SXSW Music 2014 Program Guide
Issue link: http://read.uberflip.com/i/270673
SXSW 2014 Music & Media Conference | 125 MUSIC CONFERENCE FRIDAY | CONFERENCE PANELS Friday | 3:30 PM continued ROOM 17A Defining Success in the Streaming World With the proliferation of streaming content, high mobile device penetration, social sharing, the app economy, and more, examine some of the new ways the music industry and artists are gauging success other than album sales and charts. Leverage fanbases with social activations, data mining, micro-targeting, discovery tools and creative digital marketing. Yinka Adegoke, Deputy Editor, Billboard Gregory Mead, CEO, Musicmetric Steve Savoca, Head of Music, Spotify Simon Wheeler, Dir of Digital, Beggars Group ROOM 10C Demo Listening 3 See page 101. ROOM 11AB Distribution of Income in a Streaming Economy Gain insight into the dynamics of the Norwegian streaming markets, with the aim of providing a glimpse into the future of the global music industry. Strong data analysis shows how a streaming user behaves both in the digital and the physical space, and how those two influence each other. Arnt Maaso, Assoc Professor, University of Oslo Inger Elise Mey, Dir, TONO Hedvig Mollestad Thomassen, Artist Kjartan Slette, Head of Strategy, WiMP/Aspiro Music Trond Tornes, Mktg Mgr, Phonofile AS ROOM 15 Exploring Mystique in the Art of Music Mastering Despite the industrial infiltration of low-grade listening, the mastering field has maintained its relevance and progress of precision. Without this finalizing step from birth of an idea to its sonic realization, the energy and excitement that is most desired in music would be lost. Much remains obscured to artists and consumers regarding where and how mastering engineers mold the elaborate signals into an alluring whole. Moderator: Gavin Lurssen, Pres, Mastering Engineer, Lurssen Mastering Chris Athens, Mastering Engineer, Chris Athens Masters Andrew Mendelson, Owner/Chief Mastering Engineer, Georgetown Masters Joe Palmaccio, Pres, The Place For Mastering PC Michael Romanowski, Chief Engineer/Owner, Michael Romanowski Mastering ROOM 17B If TV is the new Radio, Brands are the New A&R... In recent years visual media has become recognized as a potent platform to provide exposure for a band. But how can the brands who are licensing these songs better leverage music? What steps can they take to be more proactive in extending their music partnerships to ultimately reach more consumers/ make more fans? Moderator: Michael Frick, Exec Producer/Partner, Mophonics PJ Bloom, Owner, Black Magnetic Duffy Patten, Creative Dir, Commonwealth Todd Porter, Music Supervisor, EP Experiential, Goodby Silverstein & Partners ROOM 13AB International Commerce–A U.S. Label Imperative As the U.S. share of the International music marketplace has shrunk from 34% to 27% over the past seven years, per IFPI statistics, expanding your marketplace has become imperative to having a viable economic model to support your label and artists. Delve deep into ways to increase revenues by looking abroad. Moderator: Richard Bengloff, Pres, A2IM Cathy Bauer, GM, Daptone Records Tor Hansen, Co-Owner, Redeye Distribution Eric Tobin, VP, Dir of Business Development & A&R, Hopeless Records ROOM 10A Maximizing International Performance Royalties The value of revenues from performance rights is increasing steadily, and shows no sign of declining. In the U.S., these rights are managed by SoundExchange, while overseas the options are more complex. Hear an overview of what the rights are, how they work, and how U.S. artists can best manage these rights. Eanna Casey, Chief Exec, RAAP (IRELAND) Jim Mahoney, VP, American Association of Independent Music (A2IM) Mathew Reiffe, VP, Digital & New Business, Razor & Tie Colin Rushing, General Counsel, SoundExchange AUSTIN SUITE Publicist Peer Meet Up Join all Music & Platinum registrants who work in Music Publicity for this unique networking opportunity. Howard Wuelfing, Owner, Howlin' Wuelf Media Inc ROOM 10B The Perfect YouTube Presence: Channels, Collabs and UGC Multi-channel networks are hot news. Labels and artists sign to them to get the double-whammy of accessing channel management expertise plus higher ad revenue. Take a look at the pros and cons of collaborating with tastemakers, and explore smart ways of working with user-generated content and YouTube channels. Caroline Bottomley, CEO, RadarMusicVideos Del Dias, Managing Dir, AEI Media/UKF Zac Vibert, Digital Mgr, Hospital Records Patrick Walker, Chief Content Officer, Base 79 ROOM 12AB The Shifting Brand-Scape: A Discussion With Melissa Etheridge Branded entertainment and sync licensing have become the norm for bands and brands. Along the way, bands, brands, music publishers, music supervisors, and ad agencies have become the new A&R departments. Melissa Etheridge, who recently partnered with Nivea on New Year's Eve, is aware of this new reality. Join her and three equally powerful women as they discuss the ins and outs of today's new music industry. Moderator: Bonny Dolan, Managing Dir, Comma Music Susan Credle, Chief Creative Officer, Leo Burnett Melissa Etheridge Jeannette Perez, SVP Sync & Brand Partnerships, Kobalt Music Group ARTIST CENTRAL IN BALLROOM E Touring on a Budget See page 96-97. Friday | 5:00 PM ROOM 17A Advice From The Music Festival Experts Music festivals are hugely popular, but have immensely complicated challenges. Hear from a collection of specialists in different areas of festival management who will get into the nuts and bolts of running a festival with discussions ranging from budgeting and ticketing to booking and marketing. Shawn Kent, TomorrowWorld Project Dir, ID&T Kevin Lyman, Creator, Vans Warped Tour, 4fini Inc. Brett Mosiman, Owner, Pipeline Productions Gary Richards, Pres, HARD Todd Sims, CEO, Flavorus/Groovetickets ROOM 16AB Converse Rubber Tracks: No Strings Attached Explore the success of Converse Rubber Tracks. and artists that have recorded at the studio. Dive deeper into why and how the concept came to life and its commitment to providing a platform for artists…with no strings attached. Moderator: Gabe McDonough, Music Dir, N/A Geoff Cottrill, CMO, Converse ARTIST CENTRAL IN BALLROOM E DIY Screenprinting Tips & Tricks See page 96-97. ROOM 17B UK Television: 10 Rules For Music Placement The UK has over 400 television channels which, in total, broadcast in excess of one million items of music per week. UK television placement can significantly raise the profile of artists, generate revenue and create hits. These broadcasters have blanket licenses with collecting agencies which create many of these opportunities. Hear ten rules of successful placement on UK television. Moderator: Mark Gordon, CEO, Score Draw Music Peter Bradbury, Head of Music, Sky Adrian Cooke, Dir, Portmanteau ROOM 11AB Women Who Conquered the Music Business Hear from top level women executives in the music business. who share anecdotes of their personal journeys. Explore their successes, challenges and sacrifices. Gain tools and advice on how to achieve equality in the workforce, conquer sexism, empower women in business, and find a balance between career and family. Sharon Dastur, Program Dir, z100 New York, Guest of OurStage Michele Harrison, Mgr, Monotone Inc Karen Kwak, EVP, The Island Def Jam Music Group Julie Pilat, EVP, Beats Music Lisa Worden, APD/MD, KROQ PANELIST INDEX: PAGE 228 Everything subject to change