SXSW Music 2014 Program Guide
Issue link: http://read.uberflip.com/i/270673
112 | SXSW 2014 Music & Media Conference MUSIC CONFERENCE J SIDER FRANK COOPER III PAUL JANKOWSKI ERIC SHEINKOP CHRISTIANE KINNEY Wednesday | 11:00 AM ROOM 18D Album Recording: When Do You Hire a Pro? In any music recording scenario many choices are made that affect the outcome. Given the myriad ways in which one can approach an album project these days, consider the benefits of hiring professionals and studios and/or doing the work yourself. Topics will cover initial tracking, instrument and vocal overdubs, mixing and mastering. Moderator: Chris Mara, Label Head/CEO, Welcome To 1979 Studio Kevin Augunas, CEO, Fairfax Recordings Vance Powell, Sputnik Sound Patrick Sansone, The Autumn Defense ROOM 17B Letting Your Fandoms Build Your Kingdoms Do you know who your super fans are? Passionate fanbases have been influential for decades, but the expansion of digital and social media has changed how you connect with them, and how they connect with each other. Explore how and why fandoms develop and how to connect with those super fans in genuine and effective ways that maximize their fan experience and your income. Moderator: Rae Votta, Consultant Jackie Indrisano, Venue Mgr/Booking Agent, Berklee College of Music Shana Krochmal, Contributing Ed, Out Magazine Danielle Strle, Dir of Prod, Tumblr ROOM 12AB Man Vs. Machine: The Curation Dilemma Some argue that the advent of collaborative filtering and data mining has made it easier to find and discover artists, while others argue that the removal of the human element has made it harder to find new music to love. No one quite has the perfect formula. Explore how man and machine crawl and curate the world's music to deliver your music. Moderator: Stephen White, President, Gracenote Chris Becherer, VP Prod, Rdio Eric Bieschke, Chief Scientist & VP of Playlists, Pandora Tim Quirk, Head of Global Content Programming, Google Ian Rogers, CEO, Beats Music Marc Ruxin, CEO & Founder, TastemakerX ROOM 15 Marketing and Branding in Live Music Business Today Marketing and branding are central to the live music business today. Promoters look first to marketing strategies when trying to increase ticket sales. Booking agents and agencies are increasingly taking the lead role in collaborating on advancing shows with venues. How does marketing and branding impact the artist and audience? Moderator: Michael Bishop, Talent Buyer, Live Nation Philadelphia Douglas Croy, Agent, The Windish Agency Ardie Farhadieh, Mktg & Media Mgr, The Billions Corporation Matt Shay, Pres, C3 Management ROOM 16AB SXAméricas Featured Speaker Check online schedule for details ROOM 17A Trailer Cash: How To Hitch Your Music To A Trailer With licensing fees for television and film in continued decline, trailer placements are more desirable than ever for recording artists, composers, music publishers, and record labels. Top music supervisors who live in the world of trailer music offer their perspectives on this lucrative, yet elusive part of the licensing business. Moderator: Steven Scharf, Pres/Sr VP Creative, Steven Scharf Entertainment/Carlin America Natalie Baartz, Music Dir, Ignition Creative Sanaz Lavaedian, Music Supervisor, mOcean Angel Mendoza, Music Supervisor, The AV Squad Toddrick Spalding, Dir of Music, Trailer Park Wednesday | 12:30 PM ROOM 17A A Billion Tiny Screens: Future of Social Visual If a picture is worth a thousand words, how much is a video worth? Consumption of moving images, GIFs, and video on mobile devices is exploding. Experts in the social visual marketing space discuss what's now and what's next for fans, bands, and brands on a variety of devices, apps and platforms. Lindsay Gabler, Social Media Specialist, The Recording Academy Megan Healy, Dir of Digital Mktg, Roc Nation Scott Perry, Founder, Sperry Media Jennie Smythe, CEO, girlilla marketing ARTIST CENTRAL IN BALLROOM E Band:Smart See page 96-97. ROOM 11AB Business Managers Brainstorm on Royalties "Accountants To The Stars" spill the beans on the latest in royalty recovery tactics and emerging income streams. Protect your financial future and increase your income. Moderator: Cedar Boschan, Principal, Green Hasson Janks Gerri Leonard, Pres, Leonard Business Management Lynise Levine, Dir, Royalties, GSO Business Management Laura Merry, Dir Royalty Accounting, Nigro Karlin Segal Feldstein & Bono, LLC ROOM 17B Designing the $100 Billion Music Business To grow the music business in a world of only 300 million music buyers, we must tap the 5 billion who do not buy music. How do we do this? The only way is to include all of the world's music in every connected device, mobile phone, car, TV and game console and monetize the artist/fan relationship wherever possible. These and other new revenue centers can grow the music business fourfold in the next decade. Moderator: Tom Silverman, Exec Dir, The New Music Seminar Michael Huppe, President & CEO, SoundExchange Vivien Lewit, Global Head of Label & Artist Rel, YouTube Mark Piibe, EVP, Sony Music Entertainment ROOM 10C Ethical Access to Live Recordings: Artists & Fans Live music field recordings can be stunning, vital, unique - and messy. It's hard to figure out what the songs are, who's performing, and how to sort out the rights of performers and songwriters, particularly when the recordings were made decades ago. Academics are developing technology to preserve storied collections of recordings, while helping musicians manage orphaned recordings and copyrights. Paul Conway, Assoc Professor, University of Michigan School of Information WEDNESDAY | CONFERENCE PANELS