SXSW Music 2014 Program Guide
Issue link: http://read.uberflip.com/i/270673
96 | SXSW 2014 Music & Media Conference J PERIOD TRAVIS MCFETRIDGE MIKE MOWERY RODNEY CROWELL MARTIN ATKINS ARTIST CENTRAL WEDNESDAY, MARCH 12 12:30 PM - 1:30 PM Band:Smart Funny, profane and wise, Martin Atkins offers experience and encouragement to artists looking to make a racket in public and on tour. In his talks and books, he surveys the current scene and recommends unique ways to fulfill your vision. Blueberry muffins will fly through the air. Martin Atkins, Dept Chair, Music Business, SAE Chicago 2:00 PM - 3:00 PM The Art of the Crossfade On a DJ mixer, the crossfader allows for seamless transition between two separate pieces of music. Explore this master control for merging sound: its technical history, its role in shaping hip-hop, and its potential as a new metaphor for the "mixing" we all do in our increasingly diverse world. Josh Kun, Professor, USC Annenberg School for Communication & Journalism J Period, DJ/Producer, Truelements Music 3:30 PM - 4:30 PM Website Demolition Derby Audience members submit their websites and each site's design, organization, content and functionality will be assessed by expert reviewers. We'll gauge its fit with the artist's overall online strategy, and how successfully it achieves their goals. Expect ruthless reviews and concrete ways to improve. David Dufresne, CEO, Bandzoogle Jon Ostrow, Campaigns Dir, Cyber PR Michael Schneider, US Dir of Music, Urturn Emily White, Mgr, Whitesmith Entertainment 5:00 PM - 6:00 PM Composing Music to Task Are you interested In composing music for commercials? Music for spots is not about the music itself, its about music supporting a branded message. It's about telling a story and making an idea better. Here is an opportunity to interpret a creative brief and have your music critiqued by industry experts. Mike Boris, Producer, Groove Guild Fritz Doddy, Producer, Elias Arts Eric Hillebrecht, VP Creative Dir, The Lodge/The Music Playground Daniel Kuypers, Music Producer, Energy BBDO THURSDAY, MARCH 13 12:30 PM - 1:30 PM Songwriter Session: Rodney Crowell Take a fascinating look at songwriting with GRAMMY winning troubadour Rodney Crowell. His timeless songs have been covered by luminaries such as Johnny Cash, Waylon Jennings and George Strait, among many others. His 2011 memoir "Chinaberry Sidewalks" was warmly recieved. Hot on the heels of 'Old Yellow Moon,' his collaboration with Emmylou Harris, Crowell is preparing a new album titled 'Tarpaper Sky' for release April 15 via New West Records. Scott Goldman of the GRAMMY Foundation will interview Mr. Crowell and offer a rare glimpse into the process and inspiration of songcraft. Rodney Crowell, Artist Scott Goldman, VP, The GRAMMY Foundation/MusiCares 2:00 PM - 3:00 PM Art vs Craft - Original Music for Advertising Artists compose music directly for brands through music companies, publishers, labels, or even direct to client. Explore how a writer/producer can break into the field of composing for ad music as well as the many facets of the job. Jack Bradley, Partner, HiFi Project Erica Driscoll, Artist, Blondfire Ryan Fitch, Dir, Mktg & Licensing, Film & TV, BMG Chrysalis Peter Gannon, Exec Music Producer, McCann Erickson 3:30 PM - 4:30 PM Guitar Workshop: Rusty Anderson Join guitarist and singer-songwriter Rusty Anderson, as he shares his stories, techniques, and creative process. Perhaps best known as lead guitarist in Paul McCartney's touring band, he's played with acts as diverse as Miley Cyrus, Cat Stevens, Regina Spektor and Gwen Stefani. Anderson and interviewer Jody Denberg of KUTX will delve into Rusty's songwriting and guitar techniques, touring with McCartney's band, and much more. Rusty Anderson, Artist 5:00 PM - 6:00 PM URL vs IRL: Building Bridges Through Sound Strong communities are currently built URL vs IRL (Online vs In Real Life). The process of creating and perfecting one record can involve anywhere from five to fifty individuals. Today, it is the norm for these coworkers to collaborate and converse digitally. Delve into the topics of technological evolution and how it has affected the music making process. Juliet Lerman (Moderator), C4 Studios Just Blaze Ariel Borujow Bryan Fryzel, Imprint 180 Ricardo Gutierrez FRIDAY, MARCH 14 12:30 PM - 1:30 PM Anatomy of a Track Placement Walk through the creative process, business, and legal aspects of obtaining a song placement on major recording artist albums, from the artist/ producer's role to management, and negotiations with the label side. Rico Brooks, Pres, Adella Thomas Management/Forbes Atlanta Sandra Brown, Pres, The Law Offices of Sandra Brown PC Travis McFetridge, Pres, Great South Bay Music Group Inc Sonny Corey Uwaezuoke, Pres, Sonny Digital Music Group/ Forbes Atlanta 2:00 PM - 3:00 PM Lost In Translation An artist and producer spend weeks, sometimes months, working on a record, but what happens to it between mastering and the consumer? Grammy award winning producer/mixer Andrew Scheps (Black Sabbath, Adele, Red Hot Chili Peppers) explains it all, from digital audio sample rates, lossless and lossy encoding, to digital download and streaming options; and most importantly, what they all sound like and why the artist should care. There will be a professional playback system and a wide variety of listening material from all of the currently available digital music outlets so you can hear for yourself. Andrew Scheps, Founder, Tonequake Records Artist Central is open to all artist wristbands, Music and Platinum registrants, and will run from Wednesday, March 12 - Saturday, March 15 in Ballroom E of the Austin Convention Center. MUSIC CONFERENCE SPECIAL ARTIST FOCUSED PROGRAMMING