SXSW Music 2014 Program Guide
Issue link: http://read.uberflip.com/i/270673
126 | SXSW 2014 Music & Media Conference MUSIC CONFERENCE SUPA DEZZY STUART MURDOCH HOWARD WUELFING MARNI WANDNER MICHAEL MCCAUL SATURDAY | CONFERENCE PANELS Saturday | 11:00 AM ROOM 9ABC CLE 5: Artist Entertainment Deals Beyond 360 See page 103. Saturday | 12:30 PM ROOM 16AB Acoustic Cafe + SongCraft Presents Musician Ben Arthur and Acoustic Cafe's Rob Reinhart present a panel about songwriting, collaboration, and the pressure of social media on production schedules. During the previous days of the festival, Ben will write and record songs with two artists and they'll perform these songs during the panel. They'll discuss the process, as well as the new creative demands on modern artists. Moderator: Ben Arthur, Musician & Songwriter, Mummery Publishing Sage Francis, CEO / Flagship Artist, Strange Famous Records Rob Reinhart, CEO, Acoustic Cafe/RDR Radio ROOM 17A Are Brands The New Music Tastemakers? With myriad ways to discover music, fans of bands and brands alike are finding common ground when the two collide. Learn ways brands curate the music experience for their audiences through authentic partnerships across multiple touch points, and how they come to fruition, from digital integration to live events and more. Moderator: David Hargis, VP, Brand Partnerships, VerveLife Kerry Doyle, SVP, Group Planning Dir, Brand Content & Alliances, Team Detroit/Mindshare Brenden Miller, Music & Brand Partnerships, Under Armour Raul Ruiz, Corona Brand Mgr , Corona Extra (Constellation Brands) ROOM 12AB Artists' Role in Homeland Security United States Congressman Michael McCaul calls Austin home and loves music. He is also the most powerful member of the U.S. House of Representa- tives on matters of Homeland Security. Join us for an enlightening discussion about how music can play a role in America's security. Daryl Friedman, VP Advocacy, The Recording Academy Michael McCaul, US Rep, US Representative ROOM 9ABC CLE 6: Hardcore Legal Issues for Artist-Owned Labels See page 103. ROOM 11AB Global Music Cities Melbourne, Austin and Berlin sit at far corners of the world with different cultures, climates and distinct sounds, but each has one major thing in common – they are branded as three of the most supportive cities for live music in the world. Hear from community voices as these cities maintain their global music status. Moderator: Andrea Dr Baker, Music Historian/Sr Lecturer in Journalism, Monash University/ St Kilda Live Music Community Christian Morin, Owner/Agent, Headquarter Entertainment Don Pitts, Music Program Mgr, City of Austin ROOM 13AB Intergenerational Communication in Media Relations Publicists, or artists doing their own publicity, find themselves in a unique situation nowadays having to communicate with multiple generations of content providers (formerly known as journalists, editors, producers and talent bookers) who've each grown up with markedly different mediums of contact. Explore generational differences and similarities in how to most effectively communicate with the various generations of mass media, what platforms to use, and how best to use them in each instance. Moderator: Howard Wuelfing, Owner, Howlin' Wuelf Media Inc Michael Roffman, Pres & Editor-in-Chief, Consequence of Sound Heather West, Western Publicity Amy Yates, Caliper ROOM 8BC Mentor Session 7 See page 101. ARTIST CENTRAL IN BALLROOM E Optimize Your Online Store - Sell More, Earn More See page 96-97. ROOM 18ABC SXSW Interview: Cee Lo Green Cee Lo Green Adam Lowenberg, GM, Primary Wave Music Publishing Larry Mestel, Primary Wave Talent Management ROOM 17B The Definitive Guide to Live Music and Streaming The live streaming sector is exploding with music events seeing massive audience reach & audience engagement times. Music festivals have audience engagement times of over 35 minutes for their digital broadcasts. As brands shift more of their traditional advertising spends to digital, the live music experience becomes a focus of their market strategy. Take a wide view of the topic including subjects such as distribution, technical workflow, production, optimization, and innovation. Moderator: John Petrocelli, Co-Founder, Bulldog Digital Media Caroline Burruss, VP/Brand Dev, ACL Live Hank Neuberger, Pres, Springboard Productions Karl Rogers, Co-founder | CEO, iROCKE ROOM 15 The Path to Platinum: Big Data Behind the Music How can data analysis help identify the next wave of emerging music acts before they break out? Explore the interrelationship between a viral hit song and box office success, the correlation between geographic popularity of an artist, ticket prices and many more fascinating topics driven by analysis of music industry data. William Gruger, Journalist & Charts Mgr, Billboard Victor Hu, Data Scientist, Next Big Sound Steve Ritter, Data Scientist, SeatGeek Christopher Tynan, Senior Analyst, Spotify Saturday | 2:00 PM ROOM 9ABC CLE 7: Screaming About Streaming See page 103. ROOM 15 DIY Digital: A Guide to Organic Online Marketing Online marketing is taking up more room than ever in a band's marketing plan - it's an indispensable piece of the puzzle to create awareness, promote releases and events and drive sales. But where do you start? Hear about innovative ideas, the latest and greatest platforms and how to remain authentic online. Moderator: Marni Wandner, Pres, Sneak Attack Media Doug Barasch, Sr Dir Digital Mktg & Strategy, Universal Music Enterprises Robbie Mackey, Head of Mktg, Mom & Pop Valeri Travagliante, Mgr, Artist Svcs, The Orchard