SXSW Music 2014 Program Guide
Issue link: http://read.uberflip.com/i/270673
SXSW 2014 Music & Media Conference | 127 MUSIC CONFERENCE Saturday | 2:00 PM continued ROOM 16AB SXSW Interview: Stuart Murdoch Join Belle & Sebastian lead singer and songwriter, Stuart Murdoch, as he discusses not just his music, but his feature directorial debut, "God Help the Girl," which will show at SXSW Film. He'll explore how the coming-of-age story, doubling as an indie-pop musical, began as a of a suite of songs and developed into a fully formed film. Stuart Murdoch ROOM 17B How to Build the Right Team Around Your Music How do you build the right team around your music, brand & business? Whether you are an emerging artist or an industry veteran, take a crash course on the different aspects of the business, what purpose they serve and most importantly, offer insight as to how you can use this knowledge to your advantage. Moderator: Nani Stoick, Mgr, Vector Management Justin Bridgewater, Booking Agent, The Agency Group Marisa Fair, Mktg Mgr, Paradigm David Goldsen, A&R, Warner/Chappell Music Amy Zaglauer, Merch Prod Mgr, WEA/Fueled By Ramen ROOM 13AB Is Loyalty Dead in a Soul-Starved Industry? Join a frank conversation on the difficulties of maintaining a profitable bottom line, and an open heart and mind in an industry that, in its rush to compete, frequently forgets the simple decencies of respect, kindness, accountability and loyalty. Explore how we can all have a better experience working together. Moderator: Val Denn, Owner, Val Denn Agency Eliza Gilkyson, Artist Ralph Jaccodine, CEO / Mgr, Ralph Jaccodine Management Ellis Paul, Artist ROOM 17A Rise of the Remix: Art. Business. Engagement. Remixes, a building block of DJ/dance music culture, can be used as a marketing device, a tool for fan engagement, or as a platform to launch a career. But legacy concerns over creative control, copyrights, and more have kept other genres from fully embracing a similar strategy. Why and how should the broader music industry embrace remixing? Kush Arora, Content Rel Mgr, SoundCloud Matthew Dear, Artist & Co-Founder, Ghostly International JJ Rosen, CEO, Indaba Music Clark Warner, Exec Creative Dir, Beatport ROOM 12AB Services Report Card How has the launch of Beats Music impacted the existing landscape of the streaming service industry? We'll take a look at the various streaming players, how they have adapted, how pricing and curation fit in, and how they plan to compete with another major service in the mix. Ted Cohen, Managing Partner, TAB Strategic ROOM 18D Socially Awkward-Are You A Social Marketing Champ or Chump? We all know that social media is ubiquitous (you DO know that, right?), and everyone is aware that they need to be effective in the social space to have a viable music career. But how do artists (or for that matter, managers or labels) know they're really maximizing the social eco-system in building, mobilizing, and maintaining their fanbase? Our panel of social and digital marketing wizards will drop the science that you need to move from social marketing chump to champ! Moderator: Dez Dickerson, Pres/CEO, Pavilion Entertainment Katy Kirby, Head of Mktg, Thirty Tigers Chris Trovero, Ingrooves/Fontana Adam Wexler, Founder & Chief Strategy Officer, Insightpool ARTIST CENTRAL IN BALLROOM E Touring Tips Straight from the Trenches See Page 96-97. Saturday | 3:30 PM ROOM 9ABC CLE 8: Music Lawyer Utopia See page 103. ROOM 11AB Creativity in Music Marketing How do you create such hype around a record, without the artist being there to hype it for you? Or create such interest around a project that just keeps growing and growing, long after its actually happened? Learn about new and creative ways to market music and tap into a few of the most successful campaigns from the past year. Moderator: Eric Welles Nystrom, Label Manager, Luaka Bop Records Will Hermes, Contributing Editor, Rolling Stone Emily Parker, Brand Dir Moog Music & Moogfest, Moog Music Inc ROOM 15 Don't Let Your Music Become Anti- Social Media Social media has become the most all-consuming online craze but how well is it being used by musicians, labels and PR companies? Most of it is still noise, competing with millions of others through dozens of social media platforms but ultimately going nowhere. Hear how to break through the noise and connect fans and communities with artists. Moderator: Jason Gross, Freelance Writer, Blot Nils Bernstein, Dir of Pub & Artist Liaison, Matador Records Sean Hallarman, Publicist/Digital Strategist, Big Hassle Media Lindsey Kronmiller, Radio Prom & Project Mgr, Merge Records ROOM 16AB The Bartholomew Family: Three Generations of New Orleans Hitmaking Since the mid 1950s, when Dave Bartholomew and Fats Domino wrote more than 40 hits for Imperial Records, the Bartholomew family has been a key element of the New Orleans music industry. Dave's son Don B. ushered in the first wave of New Orleans hip hop, working with Mystikal, Cash Money, Lil Wayne, Mia X and Souljah Slim among others. His grandsons Blake, Chris, and Don Jr. (Trakka Beats, Sup Crew Y.C. and Supa Dezzy) make up the Bartholomew Boyz, who are on the cutting edge of the city's contemporary R&B and hip hop scene. Don B. is currently producing an album of unreleased tapes of his father's sessions that were thought to have been lost in the 2005 Katrina flood. Moderator: John Swenson, Editor/Writer, New Atlantis Don B, Bang-N-Records/Bartholomew Boys Blake Bartholomew, Bang-N-Records/Bartholomew Boys Chris Bartholomew, Bang-N-Records/Bartholomew Boys Dave Bartholomew Don Bartholomew Jr, Bang-N-Records/Bartholomew Boys ROOM 17A Using Music to Sell Other Stuff People may not think that brands and music go hand-in-hand like peanut butter and jelly, however, music is used daily as a way to enhance sales for many companies through TV commercials, television shows, feature films, consumer electronics, video games, toys, beauty products, food & beverages, and more. Hear how artists and brands come together to collaborate in business without affecting the integrity of the music. Moderator: Ken Hertz, Sr Partner, Hertz Lichtenstein & Young Media Law Gina Collins, Chief Mktg Officer, Build-A-Bear Ro Shon Fegan, Music Producer/Recording Artist/Songwriter, Rotate Music Group Brian Frank, EVP Mktg & Strategy, Warner Bros Records PANELIST INDEX: PAGE 228 Everything subject to change SATURDAY | CONFERENCE PANELS