3:30 PM ACC: Room 17B
Music as Personalized Medicine: Experiment at SXSW
A wealth of scientific evidence demonstrates that music has a measurable impact on
the body and mind. Characteristics of music such as the tempo and rhythm can mod-
ulate physiological and neural pathways that are affected in diseases and impacted
by drugs. This session will pilot a new technology and conduct a living experiment to
analyze how the music you're listening to impacts your health.
Daphne Zohar, Gottfried Schlaug, MD PhD, Tristan Jehan
Panel // Beginner // #ConvergeDay Convergence
3:30 PM Four Seasons: Ballroom AB
Online Success Without Cat Videos or Crotch Hits
The live-action team from Rooster Teeth teams up with YouTube star Zach Anner to
discuss how one finds success online without cat videos or hitting your friends in the
crotch. They'll talk through how they make videos that appeal to the masses but don't
pander to them, and detail how to market your content and build your brand to a
sustainable level.
Brandon Farmahini, Chris Demarais, Zach Anner
Panel // Intermediate // #FutureofTV
Convergence
3:30 PM Four Seasons: San Jacinto
Genius or Narcissist: Challenges of Self-Producing
Our speakers share insights into how they successfully conceived, launched and
maintain their self-produced projects. We'll also ask questions about why we're see-
ing this spike, particularly among women and people of color. And finally, the session
will explore if there is something specific to the Millennial generation that demands
self-produced and fully authentic content at an unprecedented rate.
Cristela Alonzo, Alicia Menendez
Dual // Advanced // #FutureofTV
Convergence
5:00 PM ACC: Room 12ab
Check Online for Session Scheduled in This Timeslot
Things change! That's what websites are for. Check our online schedules at sched-
ule.sxsw.com, our digital program book at sxsw.com/iaguide, or SXSW GO, our su-
per-handy mobile app to find information about what will occur in this room at this
time. We bet it'll be something really cool that you won't want to miss, whatever it is!
To Be Announced
Session // Beginner // #schedule
Convergence
ATTENDEES
STAY FOR THE FESTIVAL
SXSW
WHERE
Hotel
59%
Already live in Austin
12%
Aren't sure
Other
3%
Rented apartment
or house
19%
Stay at a friend's house
7%
1%
5:00 PM ACC: Room 17B
Why Top Artists Today Need Spy Tools
Both up and coming as well as established artists can no longer ignore the need for
secure, undercover methods of communication. This panel will explore the known and
unknown security threats that modern day artists face – along with safety tips to give
attendees a leg up in today's increasingly hostile digital world.
Dan Kruchkow, Nico Sell
Dual // Beginner // #ConvergeDay
Convergence
5:00 PM Four Seasons: Ballroom AB
Streaming Is Creating A Better Music Experience
The 80s saw the emergence of music television, where artists could share their sound
with the masses. It showed that TV wasn't just for news, shows and movies anymore.
TV became a platform for musicians to showcase video and engage their fans right in
their living rooms. Join us to discuss how streaming has transformed music on TV and
and why it's so important for music to stay on the big screen.
Alex Kisch, Scott Rosenberg
Dual // Beginner // #FutureofTV Convergence
5:00 PM Four Seasons: San Jacinto
Hulu's Funny Women Creating Today's TV
Men have always outnumbered women in TV, especially comedy, but that gender gap
is quickly narrowing. More women are stepping up to run the show: writing, producing,
directing and even starring in front of the camera in this year's funniest programs. Join
the hilarious female showrunners in television who are creating the very best original
programming on Hulu.
Beatrice Springborn, Cody Heller, Danielle Schneider, Dannah Phirman
Panel // Intermediate // #FutureofTV Convergence
ENTERTAINMENT & IMMERSION
AUSTIN CONVENTION CENTER, LEVEL 4: 500 CESAR CHAVEZ ST • FOUR SEASONS HOTEL: 98 SAN JACINTO BLVD
120 SXSW 2015 Interactive Festival
FESTIVAL
SESSIONS
