The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
Four Seasons: 98 San Jacinto Boulevard Rooms: San Jacinto Ballroom, Four Seasons Ballroom AB, Four Seasons Ballroom CD Further evolving its mission to foster the nexus of creative industries, innovation and business, SXSW introduced SXsports™ in 2014 as a new Convergence track of the annual event. Championing a broader per- spective on the world of sports unique to SXSW, SXsports explores cultural impact and the human experience, tackles the future of sport in all its forms, and embraces entertainment and innovation. SXsports offers the sports industry singular access to creative leaders, early adopters and die-hard fans from the forward-thinking convergence areas of their respective worlds. Theme Features Coaching Fast and Fearlessly Art Briles, Kevin Kelley, George Schroeder Friday, March 13 // 12:30pm // Four Seasons Ballroom AB Hear about strategic disruption in football from two of its top inno- vators – Baylor's Art Briles, architect of one of the most remarkable transformations in college football history, and high school legend Kevin Kelley, known as "The Coach Who Never Punts." They will join USA TODAY Sports' George Schroeder for a discussion about their con- vention-upending careers and look ahead to what's next. Does Playing Sports Equal Brain Damage? Joanne Gerstner, Jeffrey Kutcher, Ben Utecht Friday, March 13 // 5:00pm // Four Seasons Ballroom AB Does sport, at any level, equal brain damage? Do athletes of any age face risks of depression, brain damage, and death from concussion? Two ends of the expert spectrum: 2006 Super Bowl champion TE Ben Utecht and world-renowned sports neurologist Dr. Jeffrey Kutcher, discuss what happens to the brain during sports. The Evolution of Audio in the 21st Century Bonnie Bernstein, Colin Cowherd, Traug Keller, Stephen A. Smith Friday, March 13 // 3:30pm // Four Season Ballroom CD While terrestrial radio remains important, successful audio businesses are also reaching fans through a variety of platforms including iTunes, Slacker, TuneIn, satellite, podcasts and even simulcasting radio pro- gramming on TV. Offering fans alternative methods of accessing content is of ultimate importance if the business is to continue growing. How the Data Era Will Build High Performing Humans Victor Cruz, Michael Gervais, Sarah Robb O'Hagan, Haile Owusu Saturday, March 14 // 11:00am // Four Seasons Ballroom AB The fusion of technology, health and personalization has become the holy grail of digital innovation, but how can we use data to improve the modern fitness experience and deliver a higher performing human? Sarah Robb O'Hagan, President of Equinox, will moderate a conver- sation on how the industry will simplify the vast data streams for consumers. The future of personal performance starts now. MLBAM & NASCAR: Sports and Technology Converge Bob Bowman, Brent Dewar, Rachel Nichols Saturday, March 14: 3:30 PM | Four Season Ballroom AB How is technology and innovation impacting the sports you love? Bob Bowman (MLB) and Brent Dewar (NASCAR), will share ideas and insights about technology's influence on the competition and fan experience alike – from mobile apps to wearables, iBeacon to officiating, and everything in between. Out on the Field: LGBT Pro Athletes in 2015 Jason Collins, Mike Foss, Brittney Griner, Megan Rapinoe Saturday, March 14 // 2:00 PM // Four Seasons Ballroom AB Out on the Field will dive into the experience before, during, and after coming out for three pioneering athletes – the NBA's Jason Collins, US Women's National team player Megan Rapinoe, and the WNBA's Brittney Griner. These voices of the LGBT movement will discuss their experiences along with the trials and triumphs of playing the sports they love and what the future holds for LGBT athletes. San Jacinto Ballroom Four Seasons Ballroom AB Four Seasons Ballroom CD Ballroom Foyer Ballroom Foyer to Lobby San Jacinto Terrace & Lawn Lady Bird Lake Jerome Miron, USA TODAY Sports Rodrigo Varela, ESPN Images Geoff Burke, USA TODAY Sports SPORTS FESTIVAL SESSIONS SXSW 2015 Interactive Festival 195 Megan Rapinoe Bob Bowman Stephen A. Smith Art Briles