The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
ACC, Level 4: 500 East Cesar Chavez Street Room: Ballroom G Book Readings showcase a selection of the most fascinating and inno- vative recent titles related to all things Interactive. Authors are given twenty minutes to talk about their latest publication, after which they are available for Book Signings at the nearby SX Bookstore. Themes ranging from entrepreneurship and management to psychology and science will be highlighted in these informative and entertaining ses- sions. Don't miss the opportunity to meet your favorite author and take home or download a copy of their newest offering. Theme Features Get Big Things Done: The Power of Connectional Intelligence Erica Dhawan Friday, March 13 // 11:00 AM // Ballroom G We will unlock the secrets of how the world's movers and shakers use Connectional Intelligence to achieve their personal and professional goals – no matter how ambitious. How to Build a Following Around Your Idea Dorie Clark Friday, March 13 // 12:30 PM // Ballroom G To make a name for yourself and gain traction for your best ideas, you have to inspire others to listen and take action. In this talk, based on her new book Stand Out, former presidential campaign spokeswoman Dorie Clark draws on interviews with top thinkers like David Allen, Seth Godin, Daniel Pink, and Robert Cialdini, and shows you how to build a following around your ideas. Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business Mikkel Svane Saturday, March 14 // 11:00 AM // Ballroom G Conventional wisdom says most startups need to be in Silicon Valley, founded by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture Euny Hong Sunday, March 15 // 10:30 AM // Ballroom G Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, educa- tion, and pop culture. Featuring lively, in-depth reporting, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock 'n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone. Leading Digital: Turning Technology into Business Transformation George Westerman Monday, March 16 // 11:00 AM // Ballroom G In Leading Digital, George Westerman highlights how large companies in traditional industries, from finance to manufacturing to pharmaceuti- cals, are using digital means to gain strategic advantages. Based on a study of more than four hundred global firms, including Burberry, Cae- sars Entertainment, Lloyds Banking Group, Nike, and Pernod Ricard, Westerman shows what it takes to become a digital master. The Digital Mystique: How the Culture of Connectivity Can Empower Your Life – Online and Off Sarah Granger Monday, March 16 // 11:30 AM // Ballroom G In The Digital Mystique, Sarah Granger takes a critical look at what the Internet, social media and mobile technologies are doing to us and to our world. A first generation digital native, Sarah shares anecdotes from over 30 years of observing the evolution of the Internet, expertise from her career in IT and digital media, and extensive research on the impact of these technologies on our lives. 4abc 6ab 7 5abc 10c Austin Suite Lounge 8a 8bc 10 ab 9 abc Atrium Palazzo 12ab SXXPress 11ab 13ab 14 17b 17a 16ab 15 19ab Lounge Ballroom F Ballroom G Ballroom E Ballroom D 18abcd Trinity Street Red River Street East Cesar Chavez (1 st ) Street East 4 th Street ACC Level 4 ACC Level 3 SX Bookstore Day Stage N Info Desk Concessions ATM Smoking Deck MAP KEY Room Access Interactive, Film, Music, Gold and Platinum Interactive, Film, Gold and Platinum Interactive, Gold and Platinum Film, Gold and Platinum Escalator Restroom Elevator Stairs *On Tuesday, March 17, 2015, Level 4 of the Austin Convention Center will be open to all SXSW badges BOOK READINGS & SIGNINGS FESTIVAL SESSIONS SXSW 2015 Interactive Festival 85 Sarah Granger George Westerman Dorie Clark Erica Dhawan