The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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9:30 AM Hilton: Room 412 Stepping Outside Your Comfort Zone Got the entrepreneurial bug? Want to start a new business? How about moving it across the world? Led by entrepreneur, Codeship CEO and recent US transplant Mo Plassnig, this session will offer an insider's perspective on what it takes for a global entrepreneur to leave his comfort zone, step outside the bounds and make the huge move overseas. Moritz Plassnig Solo // Advanced // #justdoit 9:30 AM Hilton: Salon A Assume and Make an Ass Out of You and Your Startup When you decrease your startup's risk, you increase value. If you define your core assumptions and test them quickly and cheaply, you put your startup on the right track to become a successful business. Join co-founder Steve Welch for a discussion about how DreamIt Alumni successfully used this methodology to prove their business models to make a case with investors. Presented by DreamIt Ventures. Steve Welch, To Be Announced Dual // Intermediate // #startup 9:30 AM Hilton: Salon B Advanced Mobility A panel of experts – investor, entrepreneur, and innovator – will talk about the future of mobility: vehicle-to-vehicle communication, autonomous vehicles, vehicle security, new vehicle ownership models and how big data is changing driving habits. The panel will also examine where future innovation will come from and where there are oppor- tunities for disruption in the transportation industry. Alisyn Malek, Andre Weimerskirch, Jay Ellis, Ryan Eustice Panel // Advanced // #Mobility 9:30 AM Hilton: Salon D Smartcuts: How to Accelerate Change That Matters Award-winning journalist and entrepreneur Shane Snow is obsessed with exploring why some people and companies are able to achieve incredible things in implausibly short amounts of time, while others fall by the wayside. What sets those wildly suc- cessful overachievers apart?Join this session to find out. Shane Snow Solo // Intermediate // #oslolounge 9:30 AM Hilton: Salon E The Oslo Startup Story Oslo is the fastest growing capital city region in Europe. It has a booming startup scene and a strong focus on raising the number of them with international potential. Join this session to learn more about this ecosystem. Presented by the Oslo Business Region. Cecilie Asker, Hallstein Bjercke, Jostein Svendsen, Kjartan Slette Panel // Intermediate // #hbrtalent 9:30 AM Hilton: Salon H Accelerating Startups in Europe: What's Different With leading US investors like USV, YCombinator, and 500 startups engaging more and more with European teams, this session will analyze the benefits and risks of working with and investing in accelerated startups from Europe, as well as discuss the opportunities for experienced US founders and operators to benefit from the European tech boom. Elina Zheleva, Max Gurvits Dual // Advanced // #EUstartups 9:30 AM Hilton: Salon K The Swedish Innovation Phenomenon Sweden, a small country in the north that has giants such as IKEA, successful bands like ABBA, as well as the games like Battlefield. The country has also produced sever- al fruitful solutions within the digital world. This panel moderated by Henric Larsson, Founder of Chimney featuring delegates from the film and education industries will discuss how a small country in the north does it. Anders Wahlquist, Henric Larsson, Johanna Frelin Panel // Intermediate // #startup 11:00 AM Hilton: Austin Chamber Offices Conflict in the Startup Marriage We had hearts and dollar signs in our eyes when we first joined together as CEO and CTO. But the romance has worn off, and we did not get into this business to worry about feeling undervalued by each other. In this session, learn how to build a healthy team, recognize different personalities and communication styles, and ensure re- sources fit your culture. George Diab, Thomas Knoll Core Conversation // Advanced // #teamcomm 11:00 AM Hilton: Room 400-402 Protect Your Startup: IP Law Basics Protecting ideas, products, and technology is crucial to ensuring a startup's success and obtaining high valuations from investors and acquirers. Explore intellectual property law basics, including technology ownership, patents, copyrights, and trade- marks. We will discuss ways to help you avoid common startup mistakes, as well as how (and when) to involve outside lawyers. Presented by Gardere LLC. Michael Dubner, Terrell Miller, Toby Thomas Panel // Intermediate // #startuplaw 11:00 AM Hilton: Room 412 Survive the Techstorm: Strategy Under Uncertainty The increasing speed of technological progress is creating a techstorm that will af- fect all aspects of running a business in the future. Ignorance is bliss but not a viable approach to the disruptive technologies we are facing. So how should a company act in times of great technological turbulence to avoid being eliminated by a Kodak Moment? Nicklas Bergman Solo // Intermediate // #techstorm 11:00 AM Hilton: Salon A Build It and They Will Come: Startup Funding Myths Focusing energy on fundraising doesn't have to be your first step as a startup. Relent- less focus on customer acquisition can support rapid growth and the cash flow you need while you retain control of your company. Then when you're ready to fund raise, you have the proof of success you need to show investors. Hear from DreamIt alums how this strategy works for startups. Presented by DreamIt Ventures. Aj Bruno, To Be Announced Dual // Intermediate // #startup 11:00 AM Hilton: Salon B Science Project: Venture Ready Outside the Valley It is difficult to turn scientific research into viable companies. The difficulty increases when the activity is taking place outside the Bay area or places where resources are limited. Using the University of Michigan's success as a case study, the panel will discuss how to take science projects, leverage internal funding, talent, and the local ecosystem to turn research to fundable ventures. Lora Kerr, Michael Psarouthakis, Wesley Huffstutter Panel // Advanced // #SpinOut 11:00 AM Hilton: Salon D Patagonia: Why Business Is Good for the Planet Patagonia is a group of activists and adventurers with a personal responsibility to ad- dress the environmental crisis. It's also a business building some of the planet's most advanced apparel, while changing how products are made and consumed. CEO Rose Marcario is in charge of carrying out Patagonia's legendary mission and proving that good business can be good for the planet – in fact, it must be. Joel Makower, Rose Marcario Dual // Advanced // #Patagonia 11:00 AM Hilton: Salon E Harvard Business Review On: How to Hire Superstars How do you recruit, hire, and retain awesome people? We have assembled our own superstar team to help you answer these questions, and more. We'll discuss how to find hidden gems – the fantastic people other organizations have overlooked – and how to build a diverse recruiting pool. You'll leave this panel with a firm understanding of how to bring great people to your company. Craig Walker, Katherine Bell, Patty McCord, Tomas Chamorro-Premuzic Panel // Intermediate // #hbrtalent STARTUP VILLAGE & BUSINESS HILTON AUSTIN DOWNTOWN: 500 EAST 4 TH STREET; AUSTIN CHAMBER OF COMMERCE: 535 EAST 5 TH STREET 204 SXSW 2015 Interactive Festival FESTIVAL SESSIONS