The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
12:30 PM Ballroom C A Frank Lloyd Wright Approach To Digital Design Wright was an architectural pioneer. His views can in- spire us to create digital designs that will stand the test of time. Kent Eisenhuth Future15 // Intermediate // #DigitalFLW How Software Design Can Reduce Energy Consumption Through behavioral design, Opower has saved enough energy to power Austin for a year and a half. VP of UX Deena Rosen explains how. Deena Rosen Future15 // Intermediate // #UX4Change The Medium Is the Deliverable Rapid prototyping is one of the most valuable skills in the job market. The medium is now the deliverable. Kevin Suttle Future15 // Intermediate // #deliverit Design for Fingers, Thumbs and People Come learn how your users really hold and touch their phones, phablets and tablets, and how you can design for fingers, thumbs and people. Steven Hoober Future15 // Intermediate // #HoldTouch 3:30 PM Ballroom B Content Personalization For Web Teams of All Sizes Learn the strategies to personalize your organization's content from expert John Berndt. John Berndt Future15 // Intermediate // #one2oneweb Holding Out for a Hero: What the Data Tells Us This presentation will explore a trend toward favoring heroes in fictional, as opposed to realistic, situations and settings. Kate Hodes Future15 // Intermediate // #HeroData Hey Cord Cutters: Maybe TV Can't Be Everywhere Can TV really be "everywhere?" Ad and media exec Joe Marchese explores the changes we'll have to make for it to happen. Joe Marchese Future15 // Advanced // #TVFuture How a Library Visit Will Differentiate Your Brand The libraries of yesterday are the cognitive science tech of today powering your brand's culture. But what does this mean? Jenessa Carder Future15 // Intermediate // #Bibliotech 3:30 PM Ballroom C Simulating Surgery Using the Language of the Web Smile Train's Virtual Surgery Simulator is an open-ac- cess, web-based, 3-D simulation designed to train sur- geons in cleft lip/palate repair. Aaron Oliker Future15 // Intermediate // #cleftsim Never Grow Old, Never Die Is mortality simply a technical problem which, thanks to the virtues of Moore's Law, we will solve? Absolutely, yes. Byron Reese Future15 // Beginner // #neverdie Codesigning the Inter-Hospital Transfer Experience The co-design methodology with medical flight crew was used to produce a simple award-winning concept for the Air Ambulance Interior. Sean Jalleh Future15 // Intermediate // #RedesignAA How Cool Gadgets Can Save The World Melissa Tait will discuss how to improve health care de- livery, patient outcomes, reduce costs using emerging tech, EHR and personalization. Melissa Tait Future15 // Intermediate // #healthtech 5:00 PM Ballroom B Your eReader Sucks: The Persistence of the Book This presentation will explore what makes books so enduring and how they continue to evolve in the face of digital competition. Blake Wirht Future15 // Intermediate // #back2books The Science of Sharing Uncover why, how, and when people share using psy- chological, neurological, and biological truths. James Laporte Future15 // Intermediate // #goviral The Biological Power of Push and Pull Pete Trainor (Director of Human Centred Design) takes us on a tour of the physiological impact of digital and why it affects our behaviour. Pete Trainor Future15 // Intermediate // #pushpull Beyond Marketing: How Curation Will Work for You Just using curation for "content" or marketing? Here's what you're missing out on (and what to do instead). Joel Zaslofsky Future15 // Advanced // #ExpCurate 5:00 PM Ballroom C Smart Yet Illiterate: Hacking Health Literacy Drive health literacy through technology with tips on making patients smarter. Christina Mullen Future15 // Advanced // #beliterate All Access: How Tech Is Redefining Health Care Technology empowers a paradigm shift resulting in ac- cess to health care for seven billion global citizens. Michael Smith Future15 // Advanced // #healthtech Resilience Through Tech: Designing to Help People We've all seen or even built mobile apps that track personal wellness but can we build ones to foster re- silience? Fred Dillon Future15 // Advanced // #mHealth Taking Digital Health From Great to Indispensable Design in digital health turns great ideas into indispens- able products. David O'Reilly Future15 // Advanced // #SwitchOn SUNDAY, MARCH 15 11:00 AM Ballroom B Adapt or Die: Building a Brand in 2015 and Beyond Newcomer brands are disrupting today's titans with a fraction of the funding from scratch. Adapt or Die: Build- ing a Brand in 2015 and Beyond. Joanna Lord Future15 // Intermediate // #AdaptOrDie Deciphering the Code for Immersive Experiences Consumer expectations for engagement and interac- tion predicate a much more systematic approach to ideas, narratives and connection points. Darren McColl Future15 // Intermediate // #storyscape Society Is One Big Cult: The Science of Movements You have to understand humans as a species before you can understand how to get them to do something as a herd. Maggie Gross Future15 // Intermediate // #CultSci Why Can't We Be More Like Disneyland? How do we want our customers to "feel" when interact- ing with our brand? In this talk you will learn about a values-led design approach. Marcus Castenfors Future15 // Beginner // #ValuesLed 11:00 AM Ballroom C The Freedom of Staying Private Edmunds.com Chief Executive Officer, Avi Steinlauf, will discuss the challenges newly public companies face and the value of staying private. Avi Steinlauf Future15 // Intermediate // #itsprivate FUTURE15S AUSTIN CONVENTION CENTER, LEVEL 1: 500 EAST CESAR CHAVEZ STREET FESTIVAL SESSIONS SXSW 2015 Interactive Festival 137