The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
Word Watching: Spot Key Words to Trump All Reviews Learn how to analyze various words with natural lan- guage processing tools to better listen to and serve customers. Brent Schneeman Future15 // Intermediate // #WordPower FOMO, FB and Pot: Your Brain on the New Millennium Our brains will never be the same from the emoji's im- pact on language, to Google making long-term memory irrelevant. Raashi Bhalla Future15 // Intermediate // #NeuroFOMO Next Generation Marketing for Small Businesses Yodle CEO Court Cunningham discusses the digital evo- lution and how local businesses adapt. Court Cunningham Future15 // Beginner // #nextgenmkt 11:00 AM Ballroom C A Conspiracy Theorist's Guide to Health Tech You could be opting into the largest conspiracy ever imagined — HealthTech. Will you sacrifice privacy & control for benefits? Jason Levy Future15 // Intermediate // #tekspiracy Why And How to Be Bolder In Healthcare IT Technology, via wearables, predictive analytics and big data, will improve healthcare while bending the trajec- tory of healthcare spending. Chris Moose Future15 // Intermediate // #mHealth Wearables, Data and What We Can Do With It Advance analytics can be used to model how behavior leads to disease and can predict health changes based on today's health data. Paul D'Alessandro Future15 // Intermediate // #simself Connecting Healthcare Teams With UX Design Hear Epocrates healthcare UX designer Abbe Don share real-world examples of how innovative design is con- necting healthcare. Abbe Don Future15 // Intermediate // #UX4health 12:30 PM Ballroom B Mastering Short Form Video With Smart Humor Tony Mennuto CCO of Mister Face NY discusses the future of web video, production houses, and the impor- tance of Smart Humor in branded content. Tony Mennuto Future15 // Beginner // #SmartHumor Mobile Africa: Look to the Desert, Not the Valley Learn about Africa's innovations and how we can apply those lessons to marketing and innovation in the devel- oped world. Kasi Bruno Future15 // Intermediate // #AfricaTech Mecosystem 2020 How should brands transform to survive in this new mecosystem? Beth Viner Future15 // Advanced // #mecosystem A Story Lived Is Worth Much More Than a Story Told In this presentation we'll look at a number of examples from a diverse range of companies to prove how experi- ences can inspire stories. Daniel Harvey Future15 // Advanced // #Stories 12:30 PM Ballroom C What's In Your Gut? Lessons From the Microbiome What's in your gut? Learn about the microbiome from the citizen scientists at uBiome. Zachary Apte Future15 // Advanced // #ubiomesxsw Want to Lose Weight? Hang Out with Your Avatar Learn about how interacting with an avatar of yourself in virtual reality can improve your behavior in the real world. Felix Chang Future15 // Intermediate // #VRAvatar Hypo or Hacked? Drawing from his years of research, Jay will share enter- taining and educational stories of personal information gleaned from medical devices. Jay Radcliffe Future15 // Beginner // #hypohack 3:30 PM Ballroom B Creative Destruction In this fast-paced, inventive talk you'll learn why book publishing had to collapse in order to succeed, and why you don't have to. Jason Ashlock Future15 // Beginner // #publishing Innovation Everywhere: Building Up Startup Cities "Innovation Everywhere" will cover key startup hubs and how cities can encourage their growth to bolster the US economy in years to come. Chase Garbarino Future15 // Beginner // #InnoForAll Why Invention Is Bad for Business How marketing benefits from lack of invention today. How impending cycles of invention versus innovation alters the entire marketing landscape. Curtis Hougland Future15 // Advanced // #innovent Starting Up the Enterprise This talk will focus on how innovation can be achieved within enterprise companies through the thoughtful ap- plication of startup principles. Jeffrey Burlin Future15 // Advanced // #bigstartup 3:30 PM Ballroom C How Wearables Will Affect Your Social Aura Personal sensor data will become part of your social identity. Mark DCunha Future15 // Advanced // #WearMyData The Quantified Self: Real Life Applications This presentation will examine why we love to quanti- fy ourselves and what the future of self-improvement holds. Sophie Kleber Future15 // Advanced // #quantself The Age of Augmented Humanity We are at the threshold of discovering a new level of integration between humans and technology: the age of augmented humanity is coming. Antonio De Pasquale Future15 // Advanced // #augmented Why Ecommerce Must Learn from the Media Revolution E-commerce has to learn from the self-publishing rev- olution and they have to do it fast. Become a Buzzfeed not New York Times. Rachel Youens Future15 // Intermediate // #EcomLesson 5:00 PM Ballroom B Why You Need a Business Story and How to Create It Let David Sloly show you how to create a business story in just five simple steps. David Sloly Future15 // Advanced // #SlolyStory Gender Inequality in Entrepreneurship Listen to a first-hand experience and insight into what it takes for female entrepreneurs to build a strong and successful company. Jan Ranade Future15 // Beginner // #genderit Going Slow to Go Fast: The Science of Scaling Building a strong business first as a platform to launch great products – the reverse approach to scaling a suc- cessful startup. Matt Ehrlichman Future15 // Intermediate // #goslow Check Online for Session at this Time Check online schedules, our digital program book (sxsw. com/iaguide), or SXSW GO, our mobile app to find info about what will occur in this room at this time. To Be Announced Future15 // Intermediate // #Future15 FUTURE15S AUSTIN CONVENTION CENTER, LEVEL 1: 500 EAST CESAR CHAVEZ STREET FESTIVAL SESSIONS SXSW 2015 Interactive Festival 139