TUESDAY, MARCH 17
9:30 AM JW Marriott: Salon 4
Check Online for Session Scheduled in This Timeslot
Things change! That's what websites are for. Check our online schedules at sched-
ule.sxsw.com, our digital program book at sxsw.com/iaguide, or SXSW GO, our su-
per-handy mobile app to find information about what will occur in this room at this
time. We bet it'll be something really cool that you won't want to miss, whatever it is!
To Be Announced
Session // Beginner // #schedule
9:30 AM JW Marriott: Salon 8
What the IoT Means for Public Safety
The architecture and code on which the IoT builds was not intended for this application
or scale. While hacking a single car or home is invasive, malware with potential to
affect thousands of cars or homes is a public safety threat. How can we develop a
nuanced understanding of and approach to these emerging threats?
Claire Niech, Jeffrey Carr, Max Meyers
Panel // Intermediate // #IoTHacked
11:00 AM JW Marriott: Salon 4
Look Away: Managing Online Persona Expectations
In this lively, research-supported session, Dr Brenda Berkelaar will explore compa-
nies' cybervetting practices, the changing notions of what it means to fit in an organi-
zation, and how employees can balance transparency and privacy online. Let us find
alternative ways to fulfill organizational due diligence while also respecting people's
lives outside of work.
Brenda Berkelaar
Solo // Intermediate // #SXLookAway
11:00 AM JW Marriott: Salon 7
Malware in the Wild: Evolving to Evade Detection
Criminals now wield a new breed of malware to breach networks and steal proper-
ty and data. Large organizations are struggling to keep up with security tools and
threat response teams. Malware can now sense its environment and – if anti-malware
technology is detected – perform evasive maneuvers. Gain new insights into evasive
malware based on billions of files and URLs scanned in the wild.
Engin Kirda
Solo // Advanced // #malware
11:00 AM JW Marriott: Salon 8
Building Trust in Community Marketplaces
Trust is one of the most important elements in building any online community, partic-
ularly in the share economy as possessions, homes, resources, and skills are trad-
ed, rented, and sold. This panel will discuss strategies and approaches to building
a responsible and secure community marketplace, touching upon topics such as site
features, user disputes, insurance policies, and customer service.
Corinne Haxton Pavlovic, Jennifer Newman Sharpe, Julia Wilde, Steve Kirkham
Panel // Advanced // #BuildTrust
12:30 PM JW Marriott: Salon 4
Follow the Money: Cyber Crime and the Black Market
What exactly happens when a cyber criminal steals your credit card number? Come
take a behind-the-scenes look as we follow a stolen credential's international journey
through the online Black Market. See for yourself how cyber crime is a global issue im-
pacting consumers, corporations and governments around the world. In what country
will your stolen credentials end up?
Byron Acohido, Joel Lang
Dual // Advanced // #SXstolen
12:30 PM JW Marriott: Salon 7
Privacy in the Age of Drone Fever
Drones offer businesses and law enforcement extraordinary efficiency and lifesaving
benefits, but they also present unique safety and privacy challenges for policymak-
ers. Lisa Ellman will teach us how our country can make good use of new technolo-
gies, including drones, in a way that wins the public's trust and serves its interests.
Lisa Ellman
Solo // Intermediate // #DroneFever
12:30 PM JW Marriott: Salon 8
Feels X Gains: Emotions, Masculinity and Support
Offline you're a normal dude, happy enough, nice enough and good enough. Online
though, you're either a raging douchebag or a guy whose FB friends are in better re-
lationships with hotter girls or guys. Join our panel of mental health experts, healthy
relationship facilitators, gender theorists and one meathead Jersey boy poet to dis-
cuss how men talk about (or don't talk about) emotions online.
Christopher Gandin Le, David Tuck, Jamia Wilson, Marcus Morieko
Panel // Intermediate // #guyfeels
3:30 PM JW Marriott: Salon 4
Fighting Surveillance Can Be Good for Business
The Snowden disclosures were bad news for many US tech companies. As foreign
customers seek to protect themselves from the NSA, losses may run into the billions. It
doesn't have to be this way. Some companies have realized privacy can be a compet-
itive advantage. Building secure products designed to resist surveillance is good for
business and protects users from many threats – including government.
Alex Abdo, Matthew Prince
Dual // Beginner // #securebiz
3:30 PM JW Marriott: Salon 7
The Biggest Issues in Digital Ethics
The NSA tracking your cell phone, surveillance, privacy, big data, AI, anonymity, Goo-
gle Glass; which of these pose the biggest ethical issues, or is it something beyond
this list? In this discussion we will address privacy and managing your digital footprint,
a new Code of Ethics for Social Data, and the biggest ethics issues facing companies
and organizations that operate in the digital realm.
Don Heider, Erin Reilly, John Thomas, Susan Etlinger
Panel // Beginner // #EthicsCode
3:30 PM JW Marriott: Salon 8
How to Rob a Bank: Vulnerabilities of New Money
Just how will you obtain new money? Find an Eastern European mob family on the
dark web and they'll take care of the rest? It's easily more scalable than counting on
the science of counterfeiting needed to steal old money. While identity is not a simply
replicable value of custodial data, it's not well secured. Why? It's not well understood
– highly valuable, highly exploitable. Identity is new money.
Bob Blakley, Boe Hartman, Josh Alexander
Panel // Advanced // #robabank
ATTENDEES
TRAVELED TO AUSTIN
SXSW
HOW
92%
Plane
7%
Auto
<1%
Bus
<1%
Train
SOCIAL & PRIVACY
JW MARRIOTT AUSTIN, 4
TH
FLOOR: 110 EAST 2
ND
STREET
FESTIVAL
SESSIONS
SXSW 2015 Interactive Festival 193
