SXSW Interactive

SXSW Interactive 2015 Program Guide

The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!

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FRIDAY, MARCH 13 11:00 AM JW Marriott: Salon 2 Synthetic Biology: Learn, Do, and Dream We explore advancement of biotechnology education through entry level technol- ogies, such as Genomikon Kits, ScienceHacks, Synbiota Platform, as well as other citizen science initiatives in synthetic biology. The panelists will explore implications for security and education as these technologies enter the workplaces and minds of newbie scientists. Connor Dickie, Joi Ito, Orkan Telhan, Rob Carlson Panel // Beginner // #HackLife 11:00 AM JW Marriott: Salon 3 Next Nature: How Technology Becomes Nature Despite our deep rooted relationship with technology, most of us are still relatively un- aware of how new technologies are introduced, accepted or discarded within our soci- ety. Dr Van Mensvoort will show how technology becomes nature in seven steps and what engineers, inventors, designers and entrepreneurs can learn from this process. Koert van Mensvoort Solo // Intermediate // #nextnature 12:30 PM JW Marriott: Salon 2 Lights, Camera, Action: MAKER LABS Live in Austin Want a first-hand look at how Maker Studios works with both talent and brands to co-create new original content? Now is your chance to get a behind-the-scenes look at the original programming model MAKER LABS. During this session, Maker's Erin McPherson and Skybound Entertainment's Robert Kirkman provide a sneak peek at upcoming programming created as part of their LAB partnership. David Alpert, Erin McPherson, Mike Shields, Robert Kirkman Panel // Beginner // #MakerLive 12:30 PM JW Marriott: Salon 3 The Secret History of Hypertext Come explore the world of Paul Otlet, a visionary but largely forgotten information scientist who in 1934 described something very much like the Internet: a network of electric telescopes that he dubbed the Mundaneum. This presentation will delve into Otlet's alternative vision of a global network, in search of useful lessons that could reshape our thinking about what the Internet could become. Alex Wright Solo // Beginner // #paulotlet 3:30 PM JW Marriott: Room 402-403 Brands as the New Medicis in Art's Digital Age Amos Pizzey, childhood member of Boy George's Culture Club and founder of Tal- enthouse.com, the world's creative department, will discuss how brands should and should not work with today's creative. Artists will learn how to forge new avenues for showcasing their work, gain traction across social media, and achieve the ultimate goal of any artist. Breaking out to commercial success. Amos Pizzey, Emma Trant Core Conversation // Intermediate // #ArtWorks 3:30 PM JW Marriott: Salon 2 Bioart: Melding Biotech and Art A growing number of artists are now turning to biotechnology as their medium. By exploring with the tools of biomedicine, genomics, ecology, and synthetic biology, they are redefining identity, technology, and even the act of creating life. In this panel, curators and bioartists will attempt to decipher the themes emerging from this bur- geoning genre of art, one that melds with biotech. Daniel Grushkin, Heather Dewey-Hagborg, Karen Ingram, Wythe Marschall Panel // Beginner // #bioart 3:30 PM JW Marriott: Salon 3 Artist Meets Hacker: How Tech is Changing the Arts Artists have long defined a culture. But where Plato's Academy used to be the ulti- mate place of mentoring, now it's Y Combinator. Stravinsky's concerts started riots, now Twitter sparks them. Yet artists are using the very bits of technology that have supplanted their role as king maker. So what happens when dancers use 3D imaging, opera companies make mobile apps, and museums turn to GitHub? Devon Smith Solo // Beginner // #ArtsHacker 5:00 PM JW Marriott: Room 402-403 Building Community with the Open Lab Blueprint Genspace's Open Lab Blueprint is designed to enable wide access to biotechnology through cross platform documentation and open DIY tools. Join us on a journey uti- lizing the Blueprint to launch a community biolab. We'll discuss why we chose these main components, and how as a diverse community of makers and scientists we were able to come together to create something larger than ourselves. Ashley Quinn, Ellen Jorgensen Core Conversation // Intermediate // #theopenlab 5:00 PM JW Marriott: Salon 2 Art and Experience: A Future for Creativity Technology continues to evolve, transforming daily life and the ways we engage with each other. Has the concept of art and tech kept up? Technology is and has always been about creating a great experience – ease, efficiency, and magnification. What does this mean for the art world, and more specifically an art museum? Laura Bernstein, Lori Kozlowski, Maritza Yoes, Todd Lefelt Panel // Intermediate // #ArtandExp SATURDAY, MARCH 14 11:00 AM JW Marriott: Salon 2 Japan Challenge: Hybrid Culture Raises Innovation The best way to predict the future is to invent it. Last year the attendants of SXSW tradeshow found that IoT from Japan made Alan Kay's above words real. People's imagination always comes from their personal and or ethnological background. This session will dig up the secrets of three young makers from Japan. Akichika Tanaka, Massaki Sugimoto, Takuma Iwasa, Tomy Kamada Panel // Intermediate // #japan 11:00 AM JW Marriott: Salon 3 Calling for a Nation of Makers In 2014, the Maker Movement went viral after President Obama hosted the first White House Maker Faire and declared June 18th the National Day of Making. TechShop CEO Mark Hatch and White House Deputy Director Thomas Kalil discuss the country's role in the Maker Movement, and how makers are inspiring an innovative spirit nationwide. Mark Hatch, Thomas Kalil Dual // Advanced // #makerstate 12:30 PM JW Marriott: Room 402-403 The Future of Physical Digital Place Making Urban Matter Inc. focuses on creating new ways of experiencing physical spaces using digital technologies. We like to respond to spaces by adding a level of participation, highlighting a local story, or analyzing pertinent site data. In this core conversation session, speakers will discuss various design processes, technologies and prototyping methods used to bring these projects to life. Rick Lin, Shagun Singh Core Conversation // Intermediate // #placemake 12:30 PM JW Marriott: Salon 2 Catalytic Color: Flow and The Balanced Brain Benefit This panel will discuss using both brain hemispheres for successful business, the ben- efits of flow, where innovation and major breakthroughs occur. How do you optimize color and indoor lighting to enhance flow, promote teamwork, maximize productivity, improve employee health. Lastly, learn how to quickly and easily train our brain to access flow when needed. Brad Richardson, Leanne Venier, Margaret Keys, Tom Parish Panel // Advanced // #Color&Flow 12:30 PM JW Marriott: Salon 3 A Crash Course in Maker Movement Marketing Get a crash course on the Maker movement. MakeLab and TBWA. Discover new desk- top production tools that fuel the movement – 3D printers, laser cutters, credit card sized computers. Learn how you can use them to create authentic experiences for the Maker community and all audiences. And learn how to build your own Twitter Enabled Lightbox through an on stage workshop and back in your own studio. Jonathan Moneta, Lucia Mancuso Dual // Advanced // #MakeMore ART, SCIENCE & INSPIRATION JW MARRIOTT AUSTIN, 4 TH FLOOR: 110 EAST 2 ND STREET 80 SXSW 2015 Interactive Festival FESTIVAL SESSIONS

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