The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
9:30 AM Hyatt: Zilker Ballroom 2 Secrets of Growth Hacking: From Zero to $50M Growth Hacking. Whether you love the term, hate it, or never heard of it, growth hack- ing is how new companies are creating breakout success. But what exactly is it and how does it work? Leading growth experts will share their growth hacking secrets used to create companies worth billions. Whether you're a startup founder or Fortune 500 marketer, come learn how to drive exponential growth. Neil Patel, Sean Ellis, Tammy Camp Panel // Intermediate // #growthhack 11:00 AM Hyatt: Hill Country ABCD All Signs Point to Yes: Predictive is Here Wouldn't your company love to own a crystal ball that could actually glimpse the future and help every employee make the best possible decisions throughout the day? Enter predictive analytics. Today's predictive technologies let you use data science to factor in thousands of signals about any problem. Jonathan Foley, Karl Rumelhart, Vik Singh Panel // Beginner // #data 11:00 AM Hyatt: Texas Ballroom 1 Forget Loyalty, Build Habits Habits are the ultimate form of brand loyalty. When products and services are so well loved that they create habitual usage, they ultimately become second nature and very hard to change. In the digital age, with persistent access to connected devices, sticky online experiences are uniquely poised to create a new wave of brand habits. And this opportunity is open to online and off-line brands alike. Leslie Feinzaig Core Conversation // Advanced // #brandhabit 11:00 AM Hyatt: Zilker Ballroom 2 Personalization for the People When companies overstep their boundaries with tactics that invade privacy, the re- sults have been potentially disastrous – government investigations, consumer group complaints, and – gasp! – user abandonment. So how can marketers reach consum- ers in a targeted manner without compromising trust? By putting the consumer back in control. Ari Levy, Jag Bath, Sucharita Mulpuru, Lindsay Chastain Panel // Intermediate // #incontrol 11:00 AM Hyatt: Zilker Ballroom 3 You Are Everywhere Marketers struggle daily to catch up with SEO, social media, big data, mobile, and now content marketing. Is it possible to maintain a purposeful, profitable presence everywhere we want to be? Is "digital transformation" costing us more than it's really worth? Find out what difficult, people-centered changes need to happen for marketing to finally evolve. Kristina Halvorson Solo // Intermediate // #everywhere 12:30 PM Hyatt: Hill Country ABCD Social Media Celebrity: Audience vs True Influence Consumer brands are investing with increasing velocity in partnerships with social me- dia celebrities. While the brand benefits of this "borrowed equity" can be short-lived, choosing the wrong social celebrity can do lasting damage to a brand. Join Buzzfeed, Rosewood LA and Toyota USA for a debate, moderated by SaatchiLA, on the pros and cons of partnering with social media celebrities. Amir Mohamadzadeh, Ciaran Bossom, Jonathan Perelman, Lisa Materazzo Panel // Advanced // #SocialStar 12:30 PM Hyatt: Texas Ballroom 1 Using Brands to Create Cultural Identity Successful brands create a shared culture where fans of the brand embrace it as part of their own identity. But how do you do it? Chris Wink, co-founder and original cast member of the Blue Man Group, and Jarret Myer, General Manager of digital media company Woven and co-founder of UPROXX, Rawkus Records, and Big Frame will dis- cuss what they've learned from creating brands that consumers love. Chris Wink, Jarret Myer Core Conversation // Advanced // #woven 12:30 PM Hyatt: Zilker Ballroom 2 Cracking Middle America When you work in a coastal city such as LA, SF or NY, it can be easy to get tipsy off the tech Kool-Aid. We've seen some brilliant technologies receive millions in funding only to later discover this technology or service doesn't appeal to the majority of consum- ers. This panel will walk through the steps needed to give a product or service mass appeal that spreads far beyond the coastal centers. Craig Elbert, Kerry Bennett, Neil Grimmer, Sarah Kessler Panel // Advanced // #MidAmerica 12:30 PM Hyatt: Zilker Ballroom 3 CrossFit: A Passion Brand and Fitness Cult From a simple garage gym to one of Ad Age's hottest brands, CrossFit is rapidly rede- fining how companies push their messages, their consumers and their impacts. With a 50 percent annual growth rate, CrossFit is more than the next big thing in fitness – it's the new wave of grassroots marketing. Learn how CrossFit built itself from the ground up with Brand Chief Jimi Letchford. Jimi Letchford Solo // Beginner // #SXCrossFit 3:30 PM Hyatt: Hill Country ABCD Are Brands Sabotaging Their Own Content? Content marketing often involves an overabundance of ideas, options, and voices that threaten to pollute even the most brilliant execution. Since branded content is inherently multi-led, how can you co-create without publishing a muddled product? In a kitchen with 2-3 executive chefs how do you stop brands from sabotaging their own content? Alyssa Vitrano, Anthony Martinez, Emily Luger, Liz McDonnell Panel // Advanced // #urcontent 3:30 PM Hyatt: Texas Ballroom 1 Know Your Kryptonite: Crisis In Your Metropolis Superman knew his enemy, but do you? From "pink slime" to "boogergate," brand rep- utation issues and crises are increasingly sparked online. Weber Shandwick's David Krejci, will teach advanced techniques for managing brand reputation, mitigating cri- ses and approaching known-weaknesses with deference like the Man of Steel himself. David Krejci, Lauren Melcher Core Conversation // Advanced // #cryptonite 3:30 PM Hyatt: Zilker Ballroom 2 Marketing Through Live Music: What Works? Four top-level industry veterans in music and sponsorship will each present a story about one of the most effective and one of the least effective digital (or multi-platform) campaigns they have seen. We will use these examples to dissect what works and what doesn't, and to create a framework for successful multi-platform brand market- ing in the live music space. Courtney Trucksess, Jonathan Azu, Mike Raspatello, Michael Feferman Panel // Intermediate // #MusicMktg 3:30 PM Hyatt: Zilker Ballroom 3 Origins of the Marketing Intelligence Engine Marketing automation is a rapidly growing, multibillion-dollar industry, however, the marketing automation solutions we see today are elementary when we consider the possibility of what comes next. Marketing intelligence engines will use a potent mix of performance data, industry and company benchmarks, analytics and human inputs to recommend strategies with the greatest probabilities of success. Paul Roetzer Solo // Intermediate // #mrktengine 5:00 PM Hyatt: Hill Country ABCD Managing a Shit Storm and Restoring Your Brand Most corporate crisis situations develop almost overnight and can place your brand, your values and your people under relentless media and public scrutiny on the air- waves, in print and online. Our panel of experts will pick a relevant case study and will guide the audience through a real-time simulation of a full scale crisis as it unfolds. Becca Lewis, Ben LaBolt, Liz Jarvis-Shean, Robert Gibbs Panel // Advanced // #shitstorm BRANDING & MARKETING HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD FESTIVAL SESSIONS SXSW 2015 Interactive Festival 91