The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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9:30 AM Hyatt: Texas Ballroom 4-7 Content is the Starting Line, Not the Finish Line In today's world of overwhelming information density, success doesn't come from cre- ating great content, it comes from creating great content that MOVES. College educa- tor and marketing expert Mark Schaefer, author of The Content Code, will describe the essential six elements of content ignition you must understand and master to succeed in today's hyper-competitive information marketplace. Mark Schaefer Solo // Intermediate // #contentstart 9:30 AM Hyatt: Zilker Ballroom 1 YouTube and You The rapidly evolving digital media ecosystem is changing the way people consume content and how that content is created. For this session, top MCNs, YouTube chan- nels, and creators come together to discuss their thoughts on the state of digital media and where they think it is going. Topics include content creation, migration from tradi- tional to digital media, advertisers and brand opportunities. Colin McCafferty, George Strompolos, To Be Announced Panel // Advanced // #YouTubeYou 11:00 AM Hyatt: Big Bend Abandon the CMS: Journalism and Interactive Design Our conversation includes Tim Taliaferro, editor of the Alcalde, and Michael Renaud, creative director of Pitchfork, on the synthesis of longform narrative and interactive design. This session will discuss and show examples of excellent interactive design in an effort to explain how to bring great stories to people who might otherwise ignore them, and ask, "what's next?" Michael Renaud, Tim Taliaferro Core Conversation // Advanced // #abandonCMS 11:00 AM Hyatt: Texas Ballroom 2-3 Digital Democracy: Amplifying LGBT Stories This panel will bring together leaders in digital storytelling and advocates from the LGBT rights arena to discuss how digital innovations are increasingly dictating the most salient political issues of our time and consider how storytelling and online engage- ment drives change as we imagine possible futures in the movement for LGBT equality. Andrew Wallace, Bryan Simmons, Serena Worthington, Wesley Adams Panel // Beginner // #LGBTstory 11:00 AM Hyatt: Texas Ballroom 4-7 How to Write Short: Word Craft for Fast Times In the age of blogs, text messages, and social networks, short-form writing has be- come an essential skill. This session will explore methods and strategies for writing short reports and narratives, titles and headlines, sales pitches and slogans, tweets and updates, and even profiles for online dating services. Writers and editors will leave with sharp tools for their workbench. Roy Peter Clark Solo // Advanced // #writeshort 11:00 AM Hyatt: Zilker Ballroom 1 For Media, It's Platform or Perish Media companies are learning that the future lies in the technology platforms that run its operations. But exactly how does a technology platform influence the culture and workflows of a media organization? How do editorial identity and curation strategies influence technology? This panel will discuss the ways that platforms affect content, distribution, participation and competition. Cindy Royal, David Cohn, Katie Zhu, Trei Brundrett Panel // Intermediate // #platform 12:30 PM Hyatt: Big Bend Daily Web Content for Branded Websites Join the discussion on how to energize daily web content. Is there room for drama? Can storytellers make them laugh and make them cry in daily doses? How can "scripted" productions add value to brands and branded websites? How do they differ from "real- ity" shows that dominate daily web production? This dialogue is a chance for creators of various forms of daily web content to share and learn. Gordon Thomas, Jonathan Hart Core Conversation // Intermediate // #doitdaily 12:30 PM Hyatt: Texas Ballroom 2-3 The Future is Short-Form: Storytelling for Today Short-form content has emerged as a new form of storytelling as Millennials continue to alter their entertainment consumption habits. With the ubiquity of mobile phones and tablets, Mllennials are watching short, snackable video clips more than ever. This session discusses best practices for storytelling using short-form content and why this new medium has resonated so strongly with Millennials. Lucas Shaw, Bonnie Pan Dual // Beginner // #shortform 12:30 PM Hyatt: Texas Ballroom 4-7 How We Listen to Music In this data-driven and demo-laden talk we'll explore how music listening is changing now that we each have 30 million songs in our pocket. We'll look at how today's easy access to all music is changing how a listener discovers and experiences music. By exploring big music data being collected by music services we can get a deeper view of how today's listener really interacts with music. Paul Lamere Solo // Intermediate // #HowListen 12:30 PM Hyatt: Zilker Ballroom 1 Blowing Up J-School: Journalism's New Relevance New and emerging journalism education models are pioneering new approaches. These new approaches rethink news and how to best serve readers in the digital, mo- bile age as well as provide new approaches that are applying the skills of journalism in museums, healthcare, and the arts. Learn more about what changes are afoot and what they portend for the future. Brad King, Carrie Brown-Smith, Cole Goins, Heather Chaplin Panel // Intermediate // #Jschool 3:30 PM Hyatt: Big Bend Can Media Save Us From Disaster? Instead of spending so much energy focusing on 'managing' disasters (reacting, re- sponding, surviving) – we should be looking at how to improve the ways we prepare, learn from, and rebuild when bad things happen. This session will focus on how we can better use media to train and mobilize individuals to prepare for disaster, and the role that media can play in rebuilding faster and better. Brian Reich, Scott Henderson Core Conversation // Intermediate // #disasters 3:30 PM Hyatt: Texas Ballroom 2-3 How Media Companies Build Tech Scenes 90 percent of the media is in NY, DC, LA, and SV. But what's a startup scene in outside of those cities to do? If the tech scenes of Boston, Austin, Boulder, and elsewhere want to compete on the national and international stage, then they need to invest in building up the media scenes in their cities. Hear what has worked (and what hasn't) for these emerging markets. Eric Hellweg, Joshua Rubin Panel // Intermediate // #mediatech 3:30 PM Hyatt: Texas Ballroom 4-7 What I Learned Speaking in Yemen In this presentation, we will share the many things we learned while visiting a country where kidnapping Westerners seems like a sport and where terrorists train with seem- ing impunity. The larger context of this session is a reflection on how our media-driven stereotypes about other countries, other cultures and other peoples are so limiting to us in so many ways. John Bates, Sharon Bates Solo // Beginner // #Yemen 3:30 PM Hyatt: Zilker Ballroom 1 This is Your Brain on Media: Selling or Sabotage? Research shows that our brains are susceptible to subconscious influences of media which can shape identity and behavior. Given the aim of media and growth in its con- sumption, do content producers bare any responsibility for its negative effects? Take a revealing look at the impact of persuasive marketing tactics, the subconscious mind under the influence and a new model for "conscious" media. Chandra Briggman, Srini Pillay, Stephanie Rowe Panel // Intermediate // #media2020 CONTENT & DISTRIBUTION HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD FESTIVAL SESSIONS SXSW 2015 Interactive Festival 103