11:00 AM Hyatt: Zilker Ballroom 1
Privacy and Publication: Open Information Ethics
Data drives important public interest reporting, but intersecting datasets can compro-
mise the privacy of ordinary people, even putting them at risk. How can journalists
publish essential stories while protecting individuals' privacy? Alice Brennan, Fidel
Martinez and Susan McGregor will discuss strategies for journalists and anyone look-
ing to be more privacy-conscious in their online life.
Alice Brennan, Fidel Martinez, Susan McGregor
Panel // Intermediate // #dataethics
12:30 PM Hyatt: Big Bend
Privacy, Patents, Social Media, Oh My!
Various conferences offer panels on the legal side of the advertising and tech world.
This Core Conversation will provide a great forum for individuals attending to converse
about the industry, dish the dirt on our respective practices, and collaborate on new
issues that are coming up or that we may foresee in the new tech and social media
on display at SXSW.
Andrew Udin, Jenn Kennedy
Core Conversation // Intermediate // #BizAffairs
12:30 PM Hyatt: Texas Ballroom 2-3
Beyond 140 Characters: How to Stretch Your Limits
Ever wonder how you're supposed to get any messaging across in Twitter's 140 char-
acter limit? There are one billion tweets every two days; therefore, brands must find
a way to cut through the clutter. Identifying a unique branded message, smart use of
paid media, and eye-catching imagery are just a few ways to stand out. We'll explore
how some of the biggest brands are doing it.
Kristin O'Halloran, Meghan Doyle, Stephanie Fuller
Panel // Intermediate // #Beyond140
12:30 PM Hyatt: Texas Ballroom 4-7
Content is King, But Expertise Rules
Content dominates not just the current advertising landscape, but the entire online
space. With so much opportunity for participation, how can brands ensure that users
not only come for the content, but stick around for the conversation. The answer is
simple: expertise. Neil Vogel will share his view of the consumer landscape, shaped
by the lens of nearly 1,000 trusted About.com experts.
Neil Vogel, To Be Announced
Core Conversation // Intermediate // #expertise
12:30 PM Hyatt: Zilker Ballroom 1
The Dramatic Rise and Impact of Video Journalism
Some of the industry's most brilliant minds discuss video journalism's rise in popularity
over the past five years, demonstrating the impact on journalism, business, product,
audience development and the forward trajectory of their companies. Key topics in-
clude: changing user behaviors, internet accessibility and speed, growth in viewing
platforms, global scale and a huge increase in ad revenue.
Ashish Patel, Ashley Simon, Kareem Ahmed, Steve Oh
Panel // Advanced // #videojourn
3:30 PM Hyatt: Big Bend
The Collapse of Social Commerce?
As Facebook continues to stack the deck against smaller businesses, the promise
of social commerce being a viable sales and marketing channel is in dire flux. This
Core Conversation will demonstrate the impact of decreased organic reach on social,
as well as provide expert insights and perspectives as to which social channels and
content types hold the most promise in delivering actual results.
Matt Winn, Zach Welch
Core Conversation // Intermediate // #socialfall
3:30 PM Hyatt: Texas Ballroom 2-3
What Would WuTang Do? Build a Creative Collective
From Wu-Tang Clan to United Artists, creative minds have a long history of building
collectives to disrupt industry economics, build audience more effectively, and make
the process of taking down the status quo a little easier. Come hear how three compa-
nies approach artist collaboration and group-promotion to get great ideas heard and
push industries forward at the same time.
Dane McDonald, Josh Davis, Molly Barton
Panel // Intermediate // #WuTangDo
3:30 PM Hyatt: Texas Ballroom 4-7
The Secret Ingredient to Killer Content Marketing
Content has become the currency of the Digital Age. It provides the foundation for the
conversations companies have with their customers and prospects. In this session,
learn how to capture meaningful customer data and transform it into compelling con-
tent that builds awareness, credibility and in-target leads for your company.
Nick Stein, To Be Announced
Dual // Intermediate // #newcontent
3:30 PM Hyatt: Zilker Ballroom 1
Virtual Reality Journalism
Highlighting the immersive journalism projects built by de la Peña and exploring the
virtual reality journalism projects of the Tow Center, Vice News and the Secret Loca-
tion, this panel will bring together leading technologists, academics, and journalists
at the cutting edge of this new field to ask whether virtual reality can effect how users
empathize with and understand international events.
James Milward, Jason Mojica, Nonny de la Peña, Taylor Owen
Panel // Intermediate // #VRJourno
5:00 PM Hyatt: Big Bend
Stealing Other People's Stuff: A Primer
You create great digital content and someone steals it. Or maybe you want to steal
(ok, "borrow") someone else's digital content. Where does the law draw the line? How
much can you take before you cross the line into infringement? How much can be
taken from you? In this interactive and educational session we'll examine the issues
by looking at real cases involving songs, superheroes and more.
Bradley Gross
Core Conversation // Intermediate // #stealstuff
5:00 PM Hyatt: Texas Ballroom 2-3
Disrupting Innovation: Book Publishing and New Media
Amazon, Wattpad, Scribd and Atavist are pushing to become publishers as well as
distributors, but what else can be done to help the book industry thrive? This panel
will discuss the effectiveness of subscription services for readers and writers, revenue
streams to the publisher unseen by the public and self-published authors, and how an
industry can innovate when it's used to thin profit margins.
Iris Blasi, Jeff Umbro, Ryan Chapman
Panel // Advanced // #pubdisrupt
5:00 PM Hyatt: Texas Ballroom 4-7
Is Gamification the Key to Engaging Mobile?
Digital advertising has reached a shifting point brought about by a slow convergence
of native and mobile tech. The current environment is primed for gamification, emo-
tional and physical interactions that drastically improve the way brands engage con-
sumers, to become more helpful, memorable and lovable. If 2014 was all about native
content, 2015 will be all about quality of engagements.
Howard Kingston
Solo // Advanced // #InteractAd
5:00 PM Hyatt: Zilker Ballroom 1
It's The End of The Internet As We Know It…
It's the end of the Internet as we know it…and it's a good thing. Balloons, drones, sat-
ellites, and peer-to-peer connectivity will extend the reach of the Internet and enable
new ways to connect. What is realistic, what can we expect over the next year, the
next five years? How will this impact our lives? Come and hear the latest from Face-
book, Opera and Open Garden.
Chris Weasler, Jan Standal, Kevin Fitchard, Micha Benoliel
Panel // Intermediate // #ItsTheEnd
TUESDAY, MARCH 17
9:30 AM Hyatt: Big Bend
Check Online for Session Scheduled in This Timeslot
Things change! That's what websites are for. Check our online schedules at sched-
ule.sxsw.com, our digital program book at sxsw.com/iaguide, or SXSW GO, our su-
per-handy mobile app to find information about what will occur in this room at this
time. We bet it'll be something really cool that you won't want to miss, whatever it is!
To Be Announced
Session // Intermediate // #schedule
CONTENT & DISTRIBUTION
HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD
102 SXSW 2015 Interactive Festival
FESTIVAL
SESSIONS
