SXSW Interactive

SXSW Interactive 2015 Program Guide

The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!

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Page 106 of 245

JW Marriott, 3 rd Floor: 110 East 2 nd Street Rooms: Salon A, Salon B, Salon C, Salon D Design & Development encompasses the intersection between design thinking and creation of ideas through novel approaches to develop- ment. Topics range from innovative interfaces, user experience to tools and methods designed to leverage development efforts. The Design and Development theme connects the digital creatives at the heart of SXSW Interactive. Theme Features UX Prototyping: New Mediums for Designers John Goff Saturday, March 14 // 11:00am // JW Marriott: Salon C UX design prototyping has come a long way in recent years. New tools allow for building rich interactions and validating a design without coding HTML or CSS. Keeping up with this space and figuring out which solution is best for your needs can be a challenge. In this session we'll take a look at the latest UX prototyping tools and hear about what works well for designers who are using them. Designing for the Mind Roger Dooley, Nir Eyal, Natalie Nahal Saturday, March 14 // 12:30pm // JW Marriott: Salon B Expert panelists will teach you how to design products, websites, and marketing campaigns for how your customer's mind really works. What made WhatsApp and Instagram worth billions compared to hundreds of comparable apps? They were designed to be habit forming, and used a brain-oriented approach to attracting and keeping users. This session will be packed with takeaways. From Digital Sharecropping to Data Emancipation Gene Becker, Laurie Frick, Julia Lane, Mike Liebhold Saturday, March 14 // 5:00pm // JW Marriott: Salon B What if we "the users" could take back our data? Forward-thinking companies large and small will be the ones to share data collected with their users. A data artist, a futurist, a technologist and a policy maker propose a completely different data privacy future. Humanizing Data: Bridging UX Research + Analytics Nellwyn Thomas, Alex Wright Sunday, March 15 // 11:00am // JW Marriott: Salon C With the rise of big data, analytics allows us to understand user behav- ior in more detail than ever before. Data, however, often fails to capture the attitudes and emotions that drive behavior. In this talk, the leaders of Etsy's UX research and analytics team will discuss how more tra- ditional user-centered research techniques can join analytics to tell a more complete story of user experience. The Rise of the Creative Economy Scott Belsky, Justin Gignac, Emily Heyward, Ryan Merkley Monday, March 16 // 12:30pm // JW Marriott: Salon D Today, design experience is a competitive advantage while creatives have moved from the periphery to the center of the global economy – spurring a creative revolution. In this session led by Adobe's Scott Belsky, gain insights on the seismic shifts and unique challenges in creative careers. Learn how to navigate this changing environment from experts in managing your career. 301-302 303-304 310-311 305 306 307 308 309 Salon A Salon B Salon D Salon E Salon C Salon H Salon G Salon F East 2 nd Street Brazos Street North Congress Avenue 3rd Floor DESIGN & DEVELOPMENT FESTIVAL SESSIONS SXSW 2015 Interactive Festival 105 Emily Heyward Justin Gignac Laurie Frick Robert Dooley Korie Howell Working Not Working Red Antler

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