The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
FRIDAY, MARCH 13 11:00 AM JW Marriott: Salon D Designing for Trust The technology industry is on a quest to build frictionless, seemingly magical, ex- periences for our users. In the effort to design the simplest experiences possible, we exploit troves of personal data, and make important choices for our users. If we don't tread carefully, we can obscure critical context from users, and our magical experienc- es can start to feel creepy. Michael Boeke Solo // Intermediate // #dzntrust 11:00 AM JW Marriott: Salon E Revamping Photoshop for Screen Design For the past two years, a small group of designers, researchers, and management has been talking with and reaching out to Photoshop's design users. We listened to the complaints, we smiled at the praise, but most importantly we learned. We will share new projects and perhaps products that the team has been working hard on. Presented by Adobe. Zorana Gee Solo // Intermediate // #adobeSXSW 12:30 PM JW Marriott: Salon A The Myth of Reducing Friction in Your Product Generally we want to make our products easier to use. But are there times when add- ing friction to an experience can help the product experience? In this talk, we'll discuss how adding the right type of friction can help users better understand your product. We'll share the three principles that have helped us at Lumosity strike the right bal- ance between ease and understanding. Sushmita Subramanian Solo // Intermediate // #UXFriction 12:30 PM JW Marriott: Salon B CSS as a Service: Maintaining Style Sharing similar styles across multiple projects (style guides/pattern libraries) is diffi- cult, and causes increasing frustration overtime. Let's talk about a service-oriented architecture approach to writing HTML and CSS, and the best ways to structure and write modular front-end code for maintainability and performance. Shay Howe Solo // Intermediate // #SXSWcss 12:30 PM JW Marriott: Salon D Customizable Interactive SVG Graphics for the Web With introduction of recent HTML5 standards, support for inline SVG and the ability to integrate SVG with CSS, numerous opportunities have opened up to create richer experiences on the web. This talk will be aided by a web based SVG icon library where you can upload your own. Our presentation will showcase multiple tricks of the trade. Devina Coutinho, Prashant Singh Dual // Intermediate // #svgweb 12:30 PM JW Marriott: Salon E Moving from Graphic Design to 3D Object Design Seemingly overnight a new industry has emerged 3D printing. Thankfully the new 3D printing capabilities in Adobe Photoshop allow graphic designers to take their design skills in a new direction and create, perfect, preview, and print 3D designs in a familiar environment. In this session you will learn everything you need to know to bring your ideas into the physical world. Presented by Adobe. Paul Trani Solo // Advanced // #3DDesign 2:00 PM JW Marriott: Salon E Failure as a Creative Catalyst In this session established designer Erik Natzke will talk about his experience leaving his own agency to come to Adobe and building his first iOS app, Brush, and the chal- lenges he encountered along the way. Ultimately the journey of getting through all the set backs led Natzke to discovering new solutions and launching a truly delightful app. Presented by Adobe. Erik Natzke Solo // Intermediate // #adobeSXSW 3:30 PM JW Marriott: Salon A UX & The Heisenberg Uncertainty Principle User experience (UX) work, a term we use for developing great products, is more than understanding end users and technology; it's also about understanding how to create a process and environment where great UX can happen. Join us for a kinesthetic, case-study-based conversation on MetaUX: a naked deconstruction of how UX meth- ods can be put to practice in the practice of UX. Jeff Alpen, Laura Blanchard Dual // Advanced // #heisenberg 3:30 PM JW Marriott: Salon B Sails.js: Rags to…Open Source How did a small, completely self-funded team build a web framework that became more popular than comparable tools with million-dollar budgets? By welcoming the outsiders. Mike McNeil, founder of Balderdash, will recount how Sails.js grew from an internal tool to one of the most popular frameworks for Node.js, without forgetting its roots. Mike McNeil Solo // Advanced // #sailsjs 3:30 PM JW Marriott: Salon D No, I will (Probably) Not Redesign Your Website In this presentation, Jon Setzen will explain why web designers should strive to choose good people over what seems like a good project. Using his personal journey as a designer as an example, he will also touch on how web designers can benefit from stepping outside of their online comfort zone, and turn that "can you redesign my website?" project into something more. Jon Setzen Solo // Intermediate // #nxtdesign 3:30 PM JW Marriott: Salon E How to Be a More Inefficient Designer Is your work productive, effective, and streamlined? We're taught to value efficiency, as time is money. Efficiency comes from assembly lines with the goal of churning out the same product. That's not the goal of design. The Made Shop will share ways to introduce friction, misspend time and energy, make things the hard way, and consis- tently produce inefficient design! Presented by Adobe. Marke Johnson, Nathan Johnson Dual // Intermediate // #madeshop 5:00 PM JW Marriott: Salon A Well-Designed: Creating Empathy-Driven Products Jon Kolko, VP of product innovation and design at MyEdu, and founder and director of Austin Center for Design, presents a repeatable, teachable set of steps from his new book, for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. Jon Kolko Solo // Advanced // #empathy 5:00 PM JW Marriott: Salon B Understanding Ember.js Ember.js is being rapidly adopted by companies large and small, from Vine (Twitter) and NBC News, to startups left and right. This talk will explain why, and teach you about how Ember works. An emphasis will be placed on proper flow of data and events through an Ember app, the division of responsibilities within the layers of an Ember app, and more. Luke Melia Solo // Beginner // #emberjs DESIGN & DEVELOPMENT JW MARRIOTT, 3 RD FLOOR: 110 EAST 2 ND STREET 106 SXSW 2015 Interactive Festival FESTIVAL SESSIONS