The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
12:30 PM JW Marriott: Salon D Start with the Things, Not the Internet The Internet of Things may be 'here' but it's definitely not everywhere, and it's not connecting with users. Starting with a digital service and working down to physical objects is crazy. Making things and getting them out into the world is hard, and our behaviours there are "sticky." To overcome these issues we must start with the things and work with the people who make them. Come and learn how. Ross Atkin Solo // Intermediate // #iothere 12:30 PM JW Marriott: Salon E Story Structure Secrets When it comes to crafting a compelling story, it's imperative to identify and emphasize the greatest themes present inside your existing raw materials. Learn how to hook the viewer with a compelling opening, structure questions that engage the audience, and identify when it's time to move from one scene to another. Presented by Adobe. Christine Steele Solo // Beginner // #AdobeSXSW 2:00 PM JW Marriott: Salon E Make Social Media POP! with Video One of the best ways to reach your customers is through social media. While words and pictures can be interesting, a sure fire way to capture attention on social is through engaging video. In this session, you will learn how to create video content and give it a professional look and sound with Adobe Premiere Clip, and then share it via social media channels for maximum reach. Presented by Adobe. Dave Werner Solo // Intermediate // #AdobeSXSW 3:30 PM JW Marriott: Salon A Using Touch in Creative Design of an Experience Touch effects in digital provides new opportunities to think creatively about the cur- rent two-dimensional digital experience. 90 percent of all media interactions are screen-based and tech is progressing to where the feeling of touch can be simulated in digital devices. David Birnbaum, will talk through use case examples, and discuss how designing for touch goes beyond visual and audio. David Birnbaum Solo // Intermediate // #DigitTouch 3:30 PM JW Marriott: Salon B Big Picture Testing: Beyond The One-Off Result Every digital experience should drive action – from sales, sign-ups, and social shares to fundraising and advocacy – so you should always be testing to see what's see what's delivering the most conversions. A/B tests are powerful, but you've got to do them right. Join Blue State Digital, Optimizely and Organizing for Action to discuss big picture testing plans that deliver on your digital investment. Kyle Rush, Sarah Newhall, Toby Fallsgraff Panel // Intermediate // #ABTesting 3:30 PM JW Marriott: Salon C Creating Connections Through Serendipitous Design Everything we do in technology and design is about solving problems and offering us control, but to what extent are we the ones in control? What if we designed products that enable us to take risks and explore the unknown? Come discuss how design inter- actions can help mediate serendipity and exploration and how it can fundamentally reflect and enable connection with our lives and technology. John Kestner, Reed Martin Core Conversation // Intermediate // #appdesign 3:30 PM JW Marriott: Salon D Design Sprints at Google: UX Methods and Mindset Design matters. Speed matters. Can you have both? At Google, one of our most im- portant tools is the design sprint. A design sprint compresses the typical product de- sign cycle to a week or less. It brings the entire team to create a quantum leap in envi- sioning a new product or service. In this talk, Nadya Direkova and Marta Rey-Babarro, will help you run an effective sprint for your team. Marta Rey-Babarro, Nadya Direkova Dual // Intermediate // #dznsprint 3:30 PM JW Marriott: Salon E Promoting Your Creative Work on the Web Your online portfolio is one of the most important parts of promoting your creative ca- reer but just how do you do that? It can be daunting to get started. From guiding princi- ples to the nitty gritty details, this session will teach you the best way to promote your creative work online and give you exposure to the right people. Presented by Adobe. Roxanne Schwartz Solo // Beginner // #dare2share 5:00 PM JW Marriott: Salon A Green Screen UX: Designing For Context Creating a green screen scene takes several things into account such as who the ac- tors are, their placement, and what they are doing. These create context for the scene. The same principles can be applied to UX. We'll examine three types of context: per- sonal, placement, and problem. Attendees will walk away knowing how to look at their designs like a green screen and design for context. Justin Smith Solo // Intermediate // #greenux 5:00 PM JW Marriott: Salon B From Digital Sharecropping to Data Emancipation Join us as we turn the lenses of art, technology and futures on the world of digital sharecropping and personal data freedom. What if we "the users" could take back our data? Forward-thinking companies large and small will be the ones to share data collected with their users. A data artist, a futurist, a technologist and a policy maker propose a completely different data privacy future. Gene Becker, Julia Lane, Laurie Frick, Mike Liebhold Panel // Beginner // #yourdata 5:00 PM JW Marriott: Salon C Designing for Professional Users: A New UX Playbook If you call your plays from the same UX playbook that you use for consumer apps, you will get creamed on the field. Veteran interaction designers Alan Baumgarten and Ben Judy will share examples and show you the plays that can help you score and maybe even win when you face the humbling challenge of designing for highly trained professionals who use software. Alan Baumgarten, Ben Judy Core Conversation // Advanced // #UX4pros 5:00 PM JW Marriott: Salon D Consumer Data: The Good, the Bad, the Not-So-Ugly Big Data. Internet Of Things. We have all heard these buzz words a million times and frequently see them make headlines. Consumers freely give data away, but what do companies use it for? It's not sinister or as Big Brother as you may think. Margret Schmidt, TiVo's Chief Design Officer will openly discuss how data is used for the great- er good of the end user. Margret Schmidt Solo // Intermediate // #DataDesign SUNDAY, MARCH 15 9:30 AM JW Marriott: Salon A See What I Mean: The Language of the Body One important aspect of communication that doesn't get enough attention is non-ver- bal communication, or better known as body language. It's important for designers to understand body language for them to be successful. There are patterns that tell you if someone likes your idea, hiding their true feelings, or simply daydreaming the meeting away. This session will cover this and more. Brad Nunnally Solo // Beginner // #bodylang DESIGN & DEVELOPMENT JW MARRIOTT, 3 RD FLOOR: 110 EAST 2 ND STREET 108 SXSW 2015 Interactive Festival FESTIVAL SESSIONS