The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
5:00 PM JW Marriott: Salon D How Kids Changed the Way We Design for Adults Kids don't have patience for user experience research. But rather than thinking that kids are clueless, we need to view them as a clue to designing better digital products and services for people of all ages. This session will show you how to evolve your methodologies and take advantage of an emerging set of digital design principles inspired by today's youngest users. Kerry Bodine, Lisa Lindström Dual // Intermediate // #UX4AllAges SATURDAY, MARCH 14 9:30 AM JW Marriott: Salon A OAuth2: The Swiss-Army Framework OAuth2 is the predominant standard for web authorization. Learn about the myriad of grant types and when to use each one. We'll cover everything from the basics of Autho- rization Code and Client Credentials grant types to the more advanced usage of JSON Web Tokens, the JWT Bearer grant type, and federated logins using OpenID Connect. Brent Shaffer Solo // Intermediate // #SXSWoauth 9:30 AM JW Marriott: Salon B Beyond Pixels: User Experience Is Your Product One of the core principals of product design is that the user experience is the product. This holds true in software that has a heavy offline component. A great mobile app isn't enough. Every interaction – digital and physical – needs to be mapped out holis- tically. The audience will be challenged to shift their mindset beyond digital design for deep relationships with customers, on and offline. Helena Price, Joshua Scott, Ryan Block Panel // Intermediate // #UX 9:30 AM JW Marriott: Salon C Designers and Content Creators: Make Love Not War The tension between designers and copywriters is at all-time high. Both designers of information, they need to get off their high horses, put their egos to one side and talk to each other. This talk between a writer and a UX designer will go through the arguments and problems each face and try to resolve the conflict. Christine Cawthorne, Jon Kohrs Core Conversation // Intermediate // #lovenotwar 9:30 AM JW Marriott: Salon D Netflix Shares a Decade of A/B Test Learning In order to continually improve the customer experience with the Netflix product, de- sign and algorithm teams have run hundreds of A/B tests with millions of users. We have had many successes and, even more importantly, many failures. Todd Yellin will share an assortment of design and algorithm wisdom gleaned from getting at the truths that can only be gained from focusing on actual user behavior. Todd Yellin Solo // Intermediate // #abtesting 9:30 AM JW Marriott: Salon E The Evolution of the Web The web has changed a lot in just the past few years and continues to grow in exciting ways. In this session we will explore inspirational examples of where the web is head- ed and what new opportunities this provides. We will look at demos and techniques that allow us to take advantage of what we have today, while looking to the possibili- ties of the future. Presented by Adobe. CJ Gammon Solo // Intermediate // #evolveweb 11:00 AM JW Marriott: Salon A Rapid Iteration On Mobile Learn how to build successful mobile products by addressing key market, product, and user risks early on through effective prototyping and rapid iteration. This talk will cover a range of successful and unsuccessful prototyping case studies in order to help you identify the core elements of an effective prototype and apply practical strategies to build them quickly. Mariya Yao Solo // Advanced // #leanmobile 11:00 AM JW Marriott: Salon B Engineering the Future of Awesome on Any Device While users want experiences that are customized "for me," engineers can build these interfaces once and deploy them across multiple platforms, faster than ever. Alex Balazs of Intuit TurboTax will discuss the future of coding and Node.js with Jeff Harrell of PayPal and Dan Shaw of NodeSource. Session moderated by Aliza Carpio of Intuit. Alex Balazs, Aliza Carpio, Dan Shaw, Jeff Harrell Panel // Intermediate // #NodejsLife 11:00 AM JW Marriott: Salon C UX Prototyping: New Mediums For Designers UX design prototyping has come a long way in recent years. New tools allow for build- ing rich interactions and validating a design without coding HTML or CSS. Keeping up with this space and figuring out which solution is best for your needs can be a challenge. In this session we'll take a look at the latest UX prototyping tools and hear about what works well for designers who are using them. John Goff Core Conversation // Intermediate // #protosxsw 11:00 AM JW Marriott: Salon D Screw Fuck No, Say Shit Yeah! A follow up to last year's hugely popular "How to Say Fuck No and Have Them Love You," Michael Nieling, shares the flip side of managing relationships, setting expecta- tions, and weighing opportunities. Highlighting hard work, good luck, and relentless optimism while paying equal deference to charm, patience, and a healthy dose of bullshit – "Shit Yeah" is 2015's "Fuck No" but with more YOLO. Michael Nieling Solo // Intermediate // #shityeah 11:00 AM JW Marriott: Salon E Going from Design to Code without Going insane Designing and coding for the web is complicated for designers and developers who have to work together. Learn how to share information from a PSD without needing to redline or write a spec, how to use layer comps for designing various screen sizes, and explore techniques for optimizing your assets and code. Presented by Adobe. Ryan Stewart, Sarah Hunt Dual // Intermediate // #adobeSXSW 12:30 PM JW Marriott: Salon A Tap, Swipe, Book: Designing for Mobile In this session, HotelTonight CEO Sam Shank will share best practices when designing for mobile commerce. He'll dig into mobile design complexities and pitfalls, provide insight into some of the challenges that HotelTonight has encountered and mistakes made along the way, and show how design improvements help conversion rates. Sam Shank Solo // Intermediate // #mdesign 12:30 PM JW Marriott: Salon B Designing for the Mind Expert panelists will teach you how to design products, websites, and marketing cam- paigns for how your customer's mind really works. What made WhatsApp and Insta- gram worth billions compared to hundreds of comparable apps? They were designed to be habit forming, and used a brain-oriented approach to attracting and keeping users. This session will be packed with takeaways. Nathalie Nahai, Nir Eyal, Roger Dooley Panel // Advanced // #DesignMind 12:30 PM JW Marriott: Salon C Is Your Responsive Design Responsive Enough? Responsive design is a compelling way to organize your design and development pro- cess. A responsive site is like a multi-tool screwdriver, with little bits for different screw sizes. It works fine for small projects, but for professional work, you need a variety of tools. So why does our development philosophy do the opposite, collapsing users into a single "responsive experience?" Come discuss. Dane Downer, James Zetlen Core Conversation // Intermediate // #responsive DESIGN & DEVELOPMENT JW MARRIOTT, 3 RD FLOOR: 110 EAST 2 ND STREET FESTIVAL SESSIONS SXSW 2015 Interactive Festival 107