The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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11:00 AM JW Marriott: Salon B Secrets to Powerful APIs In this session, you'll hear about what's new in API development from some of today's most popular APIs including GitHub, SoundCloud, IFTTT, and Dropbox. Topics will in- clude designing RESTful APIs, user authentication, APIs for media, developing SDKs, and APIs for mobile. Expect to hear a lot about what we're working on at the moment and where we see APIs going in the future. Erik Michaels-Ober, Jim Heising, Neil Mansilla, Wynn Netherland Panel // Intermediate // #apisecrets 11:00 AM JW Marriott: Salon C The Clean Up Crew: Maintaining the Monolith There have been many talks from various startups about making the next evolutionary step in their engineering architecture. Topics from service oriented architectures to distributed databases are common. What is less frequently talked about is the brave individuals who must help maintain the legacy codebase during these times of tran- sition. The clean up crew. Edmund Salvacion, Tom Stuart Core Conversation // Intermediate // #cleanupcrw 11:00 AM JW Marriott: Salon D Think Like an Animator: Motion on Android Android interfaces are utilitarian to a fault. Android's design is typically deprioritized, leaving unsuspecting Android developers to their own discretion in bringing a product to life. The solution: Android engineers need to become animators. We cover basic principles of Animation, how these can be applied to the Android platform, and how to work with designers (or on your own) to mock them up. Kevin Grant, Zack Sultan Dual // Intermediate // #ANDMotion 12:30 PM JW Marriott: Salon A The Science of Happy Design We hear technology disconnects us from the present, fosters addictive behavior, and makes us stupid. A combination of big data, diary research, and social science ex- periments uncovers the truth – technology can make us happy! And the feeling that people take away from a website or mobile app turns out to be a big predictor of future behavior. Learn about the science of happy design. Pamela Pavliscak Solo // Intermediate // #HappyTech 12:30 PM JW Marriott: Salon B The Mobile UX Revolution - Magnificent or Meh You could say mobiles are popular…today there are more SIM cards than people on the planet. As the world moves to a mobile-first model for digital interaction, what does this mean for interactive design, and how can you ensure a joined up approach to user experience? A panel of experts share tips and strategy to reach mobile UX nirvana. Eamonn Carey, Gabe Karp, Marie Glad, Oisin Lunny Panel // Intermediate // #SXSWmobux 12:30 PM JW Marriott: Salon C What Snow White Can Tell You About Your Customers Every company wants to be close to their customers. Inspired by the idea of story frames from Disney's Snow White, Airbnb visualized the entire customer experience for both host and guests throughout their journey. From that, we've been able to better understand the gaps in our product and create new opportunities. Joe Zadeh Core Conversation // Beginner // #SxSnoWhite 12:30 PM JW Marriott: Salon D The Rise of the Creative Economy Today, design experience is a competitive advantage while creatives have moved from the periphery to the center of the global economy – spurring a creative revolu- tion. In this session led by Adobe's Scott Belsky, gain insights on the seismic shifts and unique challenges in creative careers. Learn how to navigate this changing environ- ment from experts in managing your career. Emily Heyward, Justin Gignac, Ryan Merkley, Scott Belsky Panel // Intermediate // #Belsky 3:30 PM JW Marriott: Salon A A/B Testing at Scale: Minimizing UI Complexity A/B testing enables you to take a data-driven approach to product design and devel- opment. When doing this at a large scale, your UI can quickly become overly complex, with difficult to maintain conditional logic. Let's explore some ways to manage the challenges that multivariate testing brings to building and maintaining web apps and review patterns for templates, CSS/JS packaging and more. Chris Saint-Amant Solo // Advanced // #abtesting 3:30 PM JW Marriott: Salon B Spatially Literate Design: Space, Place, and UX Design decisions must be spatially literate: intelligently incorporating the environ- ment into the design, and the design uniquely adapts to the environment where it's experienced. This panel will discuss spatial literacy and how designers can make ex- periences more relevant and meaningful through the understanding of environmental and user context. Jennifer Bove, Jennifer Kolstad, Mark Wilson, Nathan Moody Panel // Intermediate // #smartspace 3:30 PM JW Marriott: Salon C Developer Dilemma: DIY Storage or Surrender Data? In this session, Bitcasa CEO, Brian Taptich will outline the impact of this dilemma on the future functionality and user experience of an app, and also discuss why the next generation of apps will require better file systems that offer broad capabilities, per- formance, security and scalability, and most importantly, developer control of user data and experience. Brian Taptich Core Conversation // Advanced // #devdilemma 3:30 PM JW Marriott: Salon D Why is Spec Creative so Wrong, But Feels so Right? Somewhere along the line, doing spec work for clients became the norm. In a perfect world we would just say no. We are all in agreement with this and yet we can't stop. Af- ter several initiatives to make us all stop, maybe we should change the conversation. This session will discuss alternatives, client education, establishing limits and explore a space to the benefit of both agency and client. Michael Griffith Solo // Advanced // #SpecWork 5:00 PM JW Marriott: Salon A Cognitive Rehab: Designing Past Self-Delusion Come explore the intersection of design and cognitive science. Learn how cognitive biases, logical fallacies, and misguided heuristics can derail your design process and undermine your product strategy. You'll learn how to spot these well-documented, cognitive landmines and how to avoid baking your cognitive shortcomings into re- search, design and product development decisions. David McRaney, John Romano Dual // Beginner // #thoughtlab 5:00 PM JW Marriott: Salon B Tools of an Industrial Craftsman In today's ever connected world, user experience is the building block of a smarter, more contextualized life. The Industrial Internet is driving the physical world to a more efficient place, and more than ever people are interacting with the machines – from jet engines to wind turbines – around us. But this human-machine interaction is not possible without craftsmanship. Greg Petroff, To Be Announced Panel // Intermediate // #craftsman DESIGN & DEVELOPMENT JW MARRIOTT, 3 RD FLOOR: 110 EAST 2 ND STREET FESTIVAL SESSIONS SXSW 2015 Interactive Festival 111