The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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12:30 PM ACC: Room 12ab Technology, Story, and the Art of Performance Technological systems are more than a static set of rules; they are a means of expres- sion for creators. By adapting code to audience response, much like an actor varies each stage performance, you can create adaptive story experiences. From script de- velopment to post-launch, we will break down how to develop systems that have the capacity to evolve with your audience. Elena Parker, Michael Monello Dual // Intermediate // #aistory 12:30 PM ACC: Room 18abcd Storming The Gates of the Digital Frontier Traditional media has changed, cord cutters have converted en masse and some of the best content out there is currently being produced exclusively for an online audi- ence. Join Drunk History Creator Derek Waters, YouTube Personality Lauren Francesca and Fox Digital Studio's Arbi Pedrossian in a nuanced debate about the changing role of curators/gatekeepers. Arbi Pedrossian, Derek Waters, Lauren Francesca, Todd Luoto Panel // Intermediate // #DigFrontier Convergence 12:30 PM Four Seasons: Ballroom AB Finding A TV Partner in A Digital World In the digital era of Netflix, Hulu, Vudu, and many other OTT portals, how valuable is a broadcaster for your doc? Learn about the different strategies and requirements of the four premier documentary broadcasters and how they work with indie filmmakers to expand traditional audiences for documentaries. Cynthia Kane, Jennie Morris, Jill Burkhart, Lois Vossen Panel // Intermediate // #FutureofTV Convergence 12:30 PM Four Seasons: San Jacinto A Drama Nirvana: How to Create a Multiplatform Hit It's a new golden age of drama. Top-quality series and miniseries premiere nearly every month across all platforms, making it virtually impossible to keep up. How do drama powerhouses like HBO, PBS, CBS – and now Netflix – develop strategies to break out of the content clutter? Hear from programming execs from HBO and PBS and top show runners about making a hit drama in a multiplatform world. Beth Hoppe, David Levine, David Zucker, Pam Veasey Panel // Intermediate // #FutureofTV Convergence 3:30 PM ACC: Room 12ab Storytelling Engines for Smart Environments The Information Age moved us into a connected economy but didn't fully restore the relational poetry it had concealed. The Sensor Age is finally here. We can now fully awaken the poetic potential of the Internet of things. The physical world is the new platform (again). However, removing the friction between the touchpoints of a daily human experience has proven to be a challenging task. Jonathan Belisle, Lance Weiler, Meghan Athavale, Vincent Routhier Panel // Advanced // #sensorage 3:30 PM Four Seasons: Ballroom AB Should You Develop Your Film Into a TV Series? In this session, speakers will talk about the ins and outs of what development ex- ecutives are looking for in a property, how to put together a pitch, how to pitch, and everything that comes after a pitch. Join the panelists as they discuss their transition from film to TV, their experiences, and current development endeavors. Hannah Fidell, Julia Pott, Katie Krentz, Sarah-Violet Bliss Panel // Intermediate // #FutureofTV Convergence 5:00 PM ACC: Room 12ab Evolving 3D Production Into Immersive Technologies From 3D production to virtual reality: virtual products, environments, and their en- abling technologies are creating radical shifts in creative development, content pro- duction, and communication opportunities. In this panel advertising, 3D and entertain- ment veterans discuss cases where content creation and VR/immersive technologies and techniques are converging. Alastair Green, Brian Vogt, Michael Wilken Panel // Intermediate // #3DVR 5:00 PM ACC: Room 18abcd Infinity and Beyond: Pixar 20 Years Since Toy Story From flipbooks to feature films, animation has taken audiences to fantastical new worlds, far beyond the limits of any real-world setting. Pixar Animation Studios cel- ebrates the 20th anniversary of the first CG feature film, 1995's Toy Story, and takes a look back at computer animation, what challenges they've overcome and hope to conquer. Ed Catmull, Galyn Susman, Jim Morris, Pete Docter Panel // Intermediate // #TOYSTORY Convergence 5:00 PM Four Seasons: Ballroom AB Game of Thrones: Creating Immersive Entertainment The world of Game of Thrones is rich and vast – attracting over 18 million viewers per season. But what happens when the season ends? Through two case studies this duo will explore how HBO, the show creators and Elastic have extended the world of Game of Thrones to create emotional, layered, contextual immersive experiences to engage fans during the "long winter." Melissa Eccles, Sabrina Caluori Dual // Intermediate // #FutureofTV Convergence 5:00 PM Four Seasons: San Jacinto AR and VR: Moving Beyond the Square Screen Augmented and Virtual Reality are creating immense opportunities and will change entertainment forever. Wearable tech and 3D holographic projection will bring content off the wall and into the world. It's early, but gamers and porn will lead and everyone else will follow. Our panel will tell you how to prepare. Allen DeBevoise, Gaia Dempsey, Steven Masur, Vivian Rosenthal Panel // Advanced // #FutureofTV Convergence TUESDAY, MARCH 17 9:30 AM ACC: Room 12ab Making Music Physical Again Posters playing music, album covers are MIDI controllers, books have page portals unlocking new artist content, we explore these things and more to identify new ways to connect musicians and fans or just create extraordinary interactive experiences on not so ordinary everyday objects. Technologist Dr Kate Stone and musician Charlotte Brimner talk about their work. Charlotte Brimner, Kate Stone Dual // Intermediate // #ConvergeDay Convergence 9:30 AM ACC: Room 18abcd Beyond Live, Why the L+3 Social TV Convo Matters The social TV landscape is shifting from measuring success by "trending" to build- ing dedicated fandoms. The fandom conversation peaks after the show airs. The L+3 social TV water cooler centers around narrative storytelling and visual advocacy; ul- timately a better tune-in driver than the check-in/reaction chatter common with live social conversation. Don Steele, Michael Scogin, Natan Edelsburg, Sima Sistani Panel // Intermediate // #ConvergeDay Convergence 9:30 AM Four Seasons: Ballroom AB Hollywood to Silicon Valley: Making a Megahit Everyone wants a hit. Whether it's in movies or business, executives and entrepre- neurs are hunting for the next big thing. In a landscape where Netflix isn't just dis- tributing content but making it, and tech is converging with entertainment, there is an entirely new paradigm for making a hit. Hear what our panelists from Hollywood and SV have to say about what it takes to create the mega-hits. Ann Sarnoff, Fred Graver, Paul Holland Panel // Beginner // #FutureofTV Convergence ENTERTAINMENT & IMMERSION AUSTIN CONVENTION CENTER, LEVEL 4: 500 CESAR CHAVEZ ST • FOUR SEASONS HOTEL: 98 SAN JACINTO BLVD 118 SXSW 2015 Interactive Festival FESTIVAL SESSIONS