3:30 PM Hilton: Salon A
Finding the Best API for Your Music App
Employing APIs, startups can quickly and legally add full music catalogs, online radio,
song suggestions, tour dates, bios, photos, lyrics, and more, leaving them time to fo-
cus on what really matters: innovation. This panel will explore the top APIs currently
available and show young companies how to sort through them.
Bill Wilson, Frank Johnson, Mohamed Montadayne, Tom Rettig, Rachel Scarpati
Panel // Intermediate // #music
3:30 PM Hilton: Salon B
Transformative Entrepreneurship in the US & Abroad
This panel will offer a truly diverse conversation about the ideas, points of view, goals
and values of founders from other countries who are not only trying to make money,
but change their communities for the better.
Kevin Koym, To Be Announced
Panel // Intermediate // #startup
3:30 PM Hilton: Salon D
Future of Austin Tech: Student to Startup
Can you teach entrepreneurship? Meet the top educators in Austin from area dis-
tricts and colleges interested in teaching to tech…instead of the test. Learn how local
schools are bringing the community into the classroom, offering project based learn-
ing, and integrating workplace skills into the curriculum instead of teaching from a
textbook.
Don Christian, Nathan Green
Dual // Intermediate // # StudentStart
3:30 PM Hilton: Salon E
Your Marketing Platform Is Broken
When it comes to using marketing technologies, should you stitch together multiple
services or go with an integrated offering? And will your team own the build or will you
rely on vendors? In this debate, participants (with management experience at Oracle,
BitTorrent, NBBJ, and Microsoft) will answer the tough questions about developing a
competitive and affordable marketing stack.
Jascha Kaykas-Wolff, Roland Smart, Tim Leberecht
Panel // Intermediate // #marketing
3:30 PM Hilton: Salon J
Economic Architecture: Mesh Network of Innovation
Mesh networking principles can be applied to create new economic models to de-
mocratize commerce and create a more robust trade system. This talk will review the
history of urban development and the impacts of startup communities. We'll address
models of financial sustainability that are essential to the creation of a new mesh
network of innovation for broad and sustainable economic recovery.
Eric Parker, Grace Belangia
Dual // Advanced // #startup
3:30 PM Hilton: Salon K
Corporate Capital: A Best Kept Secret
Entrepreneurs have a lot of choice when it comes to getting off the ground: from boot-
strap, to angels and traditional VC, and that scary new kid on the block, corporate.
Samsung, GE, Google, Intel – the biggest names in technology have made the move
into corporate investment. Why and what does it mean for you?
Evangelos Simoudis, Marc Shedroff, Rafael Torres
Panel // Beginner // #startup
5:00 PM Hilton: Salon A
Content, Copyright and Commerce
Many entrepreneurs face the challenge of acquiring content and the necessary rights
to use it. This panel will boil it down to the essentials: who are the rights holders? what
are your options? how do I get to key decision makers? DIY or hire outside counsel?
Don't miss this opportunity to learn about more about music licensing.
Gary Greenstein, Mark Piibe, Michael Drexler, Peter Downton, Sam Gilchrist
Panel // Intermediate // #startup
March 13–15, 2015
GAMING
Attend Free Events. Win Prizes.
SXSW Gaming is open to the public with free Guest
Pass wristbands, available in advance or on-site at
the event. Admission subject to capacity.
Guestpass.sxsw.com for more information.
GEEKS ARE CLOSER THAN THEY APPEAR
Visit sxswgaming.com for
speakers, exhibitors events and
more! And remember...
STARTUP VILLAGE & BUSINESS
HILTON AUSTIN DOWNTOWN: 500 EAST 4
TH
STREET; AUSTIN CHAMBER OF COMMERCE: 535 EAST 5
TH
STREET
FESTIVAL
SESSIONS
SXSW 2015 Interactive Festival 217
